• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

2

Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI

3

Current price of oil as of June 16, 2026

1

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

2

Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI

3

Current price of oil as of June 16, 2026
EuropeLetter from London
Europe

Rishi Sunak is giving advice to CEOs on AI. Here are his golden rules

Kamal Ahmed
By
Kamal Ahmed
Kamal Ahmed
Executive Editorial Director of Europe
Down Arrow Button Icon
Kamal Ahmed
By
Kamal Ahmed
Kamal Ahmed
Executive Editorial Director of Europe
Down Arrow Button Icon
March 25, 2026, 12:12 PM ET
Rishi Sunak at the Goldman Sachs 10,000 Small Businesses U.K. AI for Growth event in Birmingham, March 2026.
Rishi Sunak at the Goldman Sachs 10,000 Small Businesses U.K. AI for Growth event in Birmingham, March 2026.Goldman Sachs
Add Fortune on Google for similar content.

There was a simple narrative about Rishi Sunak when he was defeated in the U.K. general election of 2024. The Stanford MBA graduate and former Goldman Sachs analyst would quit Parliament, leave the U.K., and hotfoot it to California for lucrative roles toward the top of some hyperscaler or other. Sunak kept insisting it wasn’t true, despite the fact he often wore regulation Silicon Valley white trainers. Few people believed him. 

Recommended Video

Two years later, and Sunak has confounded the skeptics. He is still a Member of Parliament for a rural constituency in the north of England (AI use for dairy farmers is one of his specialties). And although he is now an advisor to Goldman Sachs, Microsoft, and Anthropic, his work is resolutely anchored in the U.K. The Labour government is regularly in touch. 

“My work with the two technology companies has left me even more convinced, not just about how much AI is going to change, but how quickly it’s going to change things, too,” Sunak told a conference hosted by the Goldman Sachs 10,000 Small Businesses programme held in Birmingham, England’s second city 100 miles north of London. 

Read more: As war continues to rage, the World Economic Forum is the latest to postpone Gulf conference in Saudi

“It’s not just about transforming our economy—as much as that is important. I believe that AI is going to lift the floor for humanity, and it’s going to do that because it’s going to make it possible for everyone, no matter where they are around the world, to have access to the best health care and education that money can buy. And I think that is an extraordinary democratizing force.” 

He told the room full of chief executives that speed of adoption is “everything.” If you are not planning for the era of applied AI (in use in your business), then the risk is being left behind, sitting on the wrong side of a “K-shaped economy.” 

“My work with the two technology companies has left me even more convinced, not just about how much AI is going to change, but how quickly it’s going to change things, too.”

Rishi Sunak, former U.K. prime minister

“Like steam power, like electricity, artificial intelligence is a general-purpose technology which can and will change every aspect of our economy, of our society,” Sunak said. “With new technologies, we’ve all been through these cycles. There’s lots of hype out there, and people get carried away, but I genuinely believe that it is a conservative estimate to say that artificial intelligence will have twice the impact of the Industrial Revolution in just half the time.” 

The question-and-answer session with the business leaders is revealing. Most feel they need support in making decisions as CEOs. Others know they need to train their staff so that new ways of being productive can be cocreated, not ordered from above. Many fear losing their jobs, sometimes through ignorance rather than data. One founder flagged “false confidence” with splashy AI tools as worthy of note. 

Read more: Rishi Sunak tells CEOs to move fast on AI—or risk landing on the wrong side of the K-shaped economy

“It’s clear that when it comes to AI, the responsibility for it can’t sit in the IT department,” Sunak said. “It has to start with the leaders. Research from McKinsey shows that when leaders demonstrate ownership and commitment, they find that AI deployment in their organizations is far more successful. That doesn’t mean that you have to have deep technical expertise. You don’t need to become a coder overnight, but it’s about awareness, [and] it’s about mindset. 

“When I go around the country talking to businesses, the single biggest mistake I see is that people start with the technology first and then try and find a use case for it, which is completely the wrong way around. 

“The best thing to do is to look at your business first and figure out where the pain points are. Where are those tasks that employees are really frustrated with? Where are the processes that slow things down? Or where are the bottlenecks that are limiting your growth? That is probably the best way to identify a set of initial AI use cases.” 

One of the sessions at the Goldman Sachs conference is titled “AI—friend or foe?” It’s neither, of course. The key will be a CEO’s awareness of where AI can drive growth and revenue opportunities whilst retaining the very essential human leadership and guidance that makes each business and division unique. If everyone uses the same AI tools in the same way, then everyone risks offering the same AI-led solutions. And a world of AI-slop is not where anyone wants to be. 

About the Author
Kamal Ahmed
By Kamal AhmedExecutive Editorial Director of Europe

Kamal Ahmed is the executive editorial director of Europe. Kamal is the author of Letter from London, Fortune Europe's weekly take on global business as seen from London. Previously, he was director of audio at The Telegraph and presenter of The Daily T podcast.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Europe

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Europe

The global under-16 social media ban Is no longer a fringe policy
EuropeSocial Media
The global under-16 social media ban Is no longer a fringe policy
By The Associated PressJune 17, 2026
9 hours ago
‘Making China the elephant in the room’: The G7 confronts its reliance on U.S. AI and Chinese energy supply chains, experts say
EuropeAnthropic
‘Making China the elephant in the room’: The G7 confronts its reliance on U.S. AI and Chinese energy supply chains, experts say
By Mia OsmonbekovJune 16, 2026
1 day ago
Trump caught on hot mic saying one word to EU’s top official at the G7: ‘Greenland’
EuropeDonald Trump
Trump caught on hot mic saying one word to EU’s top official at the G7: ‘Greenland’
By The Associated Press, Rob Gillies, Sylvie Corbet, Darlene Superville and Collin BinkleyJune 16, 2026
1 day ago
Dario Amodei, co-founder and chief executive officer of Anthropic, at Bloomberg House
AIAnthropic
The shutdown of Anthropic’s Mythos model sparks a global scramble for sovereign AI
By Beatrice NolanJune 16, 2026
1 day ago
AI won’t transform your business—until you redesign work itself 
AIWorkforce
AI won’t transform your business—until you redesign work itself 
By Francesca CassidyJune 16, 2026
1 day ago
The new mandate for CMOs is clear: creativity must deliver growth 
Workplace CultureMarketing
The new mandate for CMOs is clear: creativity must deliver growth 
By Sam BirchallJune 16, 2026
2 days ago

Most Popular

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
Success
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
By Nick LichtenbergJune 16, 2026
1 day ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
2 days ago
Current price of oil as of June 16, 2026
Personal Finance
Current price of oil as of June 16, 2026
By Joseph HostetlerJune 16, 2026
1 day ago
Current price of oil as of June 17, 2026
Personal Finance
Current price of oil as of June 17, 2026
By Joseph HostetlerJune 17, 2026
10 hours ago
Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 
Arts & Entertainment
Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 
By Christian SyltJune 17, 2026
12 hours ago
Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'
Startups & Venture
Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'
By Emma HinchliffeJune 13, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.