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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
84% of S&P 500 companies have beaten earnings estimates this quarter—and these two words keep coming up
Newsletters84% of S&P 500 companies have beaten earnings estimates this quarter—and these two words keep coming up
By Sheryl EstradaMay 5, 2026
doubles
Workplace Culture‘Did we learn nothing?’ Synchrony is hybrid, the Best Company to Work For, and puzzled by the return-to-office push
By Nick LichtenbergMay 5, 2026
President Donald Trump delivers the State of the Union address during a joint session of Congress in the House Chamber at the Capitol on February 24, 2026 in Washington, DC.
Economy‘Any semblance of fiscal responsibility’ was abandoned two decades ago, says budget watchdog, and challenges Congress to cut deficit levels by half
By Eleanor PringleMay 5, 2026
crane
EnvironmentI worked at the Department of Energy and I’m puzzled: the climate movement has been making the wrong case for 20 years
By David CraneMay 5, 2026
Sequoia-backed Astrocade raises $56 million to let everyone build games
NewslettersSequoia-backed Astrocade raises $56 million to let everyone build games
By Allie GarfinkleMay 5, 2026
President Donald Trump in Washington, D.C. on May 4, 2026. (Photo: Kent Nishimura/AFP/Getty Images)
NewslettersTrump may seek to review AI models before launch
By Andrew NuscaMay 5, 2026
Supermicro’s earnings call today takes place amid a probe that could be ‘fatal’ for the company
Big TechSupermicro’s earnings call today takes place amid a probe that could be ‘fatal’ for the company
By Jim EdwardsMay 5, 2026
A jittery CEO crowd at Milken looks abroad for growth—and answers
NewslettersA jittery CEO crowd at Milken looks abroad for growth—and answers
By Diane BradyMay 5, 2026
More MPWPage 62 of 100
Sarah Friar Nextdoor, Theresa May, Salesforce Lawsuit: Broadsheet March 28
MPWSarah Friar Nextdoor, Theresa May, Salesforce Lawsuit: Broadsheet March 28
By Claire Zillman and Emma HinchliffeMarch 28, 2019
  • "Captain Marvel" - European Gala - VIP Arrivals
    Arts & Entertainment‘Captain Marvel’ Has Sixth-Biggest Debut of All Time With $455 Million Opening Weekend
    By Don ReisingerMarch 11, 2019
View over huge table in designed meeting room
MPWTo Diversify, Some Boards of Directors Are Growing in Size
By Claire ZillmanMarch 28, 2019
Vice Media California
MPWVice Media Settles Gender Pay Gap Suit With Female Staffers for $1.87 Million
By Brian Raftery and Brian RafteryMarch 27, 2019
Equal Pay Day, NASA, Martha McSally: Broadsheet March 27
MPWEqual Pay Day, NASA, Martha McSally: Broadsheet March 27
By Kristen BellstromMarch 27, 2019
Michelle Obama
LeadershipMichelle Obama’s ‘Becoming’ Is on Track to Be One of the Best-Selling Memoirs Ever
By Natasha BachMarch 26, 2019
Democratic Presidential Candidate Sen. Kamala Harris Attends Campaign Events In Las Vegas
LeadershipKamala Harris’s First Policy Rollout: $315 Billion to Boost Teacher Pay
By Erik ShermanMarch 26, 2019
  • Susan Fowler, USWNT Lawsuit, Eventbrite: Broadsheet March 11
    MPWSusan Fowler, USWNT Lawsuit, Eventbrite: Broadsheet March 11
    By Emma HinchliffeMarch 11, 2019
Oprah Apple TV Plus, Women in VC, Katie Couric: Broadsheet March 26
MPWOprah Apple TV Plus, Women in VC, Katie Couric: Broadsheet March 26
By Claire Zillman and Emma HinchliffeMarch 26, 2019
Meredith Watson, RBG Beer, Simone Startup: Broadsheet March 25
MPWMeredith Watson, RBG Beer, Simone Startup: Broadsheet March 25
By Emma HinchliffeMarch 25, 2019
Mara Chomsky, Google's global lead for local guides
MPWHow Google’s Mara Chomsky Overcame Her Greatest Challenge: Being an Introvert
By Emma HinchliffeMarch 25, 2019
20190116_fortune_simone-4730-feautred
MPWAre You the Target of Workplace Discrimination? This Startup Wants to Help
By Emma HinchliffeMarch 25, 2019
Rent the Runway Unicorn, Indra Nooyi, Female VPs: Broadsheet March 22
MPWRent the Runway Unicorn, Indra Nooyi, Female VPs: Broadsheet March 22
By Kristen Bellstrom and Emma HinchliffeMarch 22, 2019
  • In goop Health Summit New York 2019
    MPWExploring the Murky World of ‘Clean Beauty’ at Gwyneth Paltrow’s Goop Summit
    By Kristen BellstromMarch 10, 2019
rent the runway founder jennifer hyman
MPWRent the Runway CEO Jennifer Hyman on Hitting Unicorn Status While Nine Months Pregnant
By Emma HinchliffeMarch 22, 2019
rent the runway jennifer hyman
MPWRent the Runway Joins Glossier in the Elite Club of Female-Founded Unicorns
By Emma HinchliffeMarch 21, 2019
Postpartum Depression Drug, Google Fine, Bumble VC: Broadsheet March 21
MPWPostpartum Depression Drug, Google Fine, Bumble VC: Broadsheet March 21
By Claire Zillman and Emma HinchliffeMarch 21, 2019
Serena Williams Bumble, Grab Hooi Ling Tan, Facebook Ads: Broadsheet March 20
MPWSerena Williams Bumble, Grab Hooi Ling Tan, Facebook Ads: Broadsheet March 20
By Kristen Bellstrom and Emma HinchliffeMarch 20, 2019
Rory Tackles a Missed Opportunity in Telehealth—Treating Menopause
MPWRory Tackles a Missed Opportunity in Telehealth—Treating Menopause
By Emma HinchliffeMarch 20, 2019
2019 Watermark Conference for Women Silicon Valley
MPWSerena Williams Invests in Bumble’s Fund Focused on Female Founders of Color
By Emma HinchliffeMarch 20, 2019
Cleo Raises $27.5 Million to Help Companies Support Working Parents
MPWCleo Raises $27.5 Million to Help Companies Support Working Parents
By Emma HinchliffeMarch 20, 2019
Paid Family Leave, Warner Bros, Stacey Abrams: Broadsheet March 19
MPWPaid Family Leave, Warner Bros, Stacey Abrams: Broadsheet March 19
By Claire Zillman and Emma HinchliffeMarch 19, 2019
Beautiful pregnant business woman talking on the mobile phone
MPWWe’re Launching a Campaign for Paid Leave in Silicon Valley. Only Six Founders Would Sign On
By Sima SistaniMarch 19, 2019
Even Eyeshadow Has SPF Now. Why Sun Care Is Poised to Transform High-end Beauty
MPWEven Eyeshadow Has SPF Now. Why Sun Care Is Poised to Transform High-end Beauty
By Emma HinchliffeMarch 18, 2019
Chelsea Clinton, Gillibrand 2020, Lilly Singh: Broadsheet March 18
MPWChelsea Clinton, Gillibrand 2020, Lilly Singh: Broadsheet March 18
By Emma HinchliffeMarch 18, 2019
Paula Santilli was promoted to CEO of PepsiCo's Latin American business.
MPWExclusive: PepsiCo Has a New CEO of Latin America—And a New Most Powerful Woman
By Beth KowittMarch 18, 2019
US-ENTERTAINMENT-MUSIC-GRAMMY-ARRIVALS
Arts & EntertainmentWho Is Lilly Singh? How Late Night’s First Female Host in Decades Got Her Start
By Natasha BachMarch 15, 2019
Ulta Earnings, Beto O’Rourke, UBS Lawsuit: Broadsheet March 15
MPWUlta Earnings, Beto O’Rourke, UBS Lawsuit: Broadsheet March 15
By Kristen Bellstrom and Emma HinchliffeMarch 15, 2019
Ad Council's 65th Annual Public Service Award Dinner - Inside
MPWHow One CEO Came Out at Work—and Improved Her Workplace for Everyone
By McKenna MooreMarch 15, 2019
Neomi Rao, Board Diversity, Isra Hirsi: Broadsheet March 14
MPWNeomi Rao, Board Diversity, Isra Hirsi: Broadsheet March 14
By Claire Zillman and Emma HinchliffeMarch 14, 2019
Mature businesswoman leading meeting in office
MPWHow One Female Executive Used LinkedIn to Land Her First-Ever Board Seat
By Emma HinchliffeMarch 14, 2019
Felicity Huffman, VA Sexism, Nancy Pelosi: Broadsheet March 13
MPWFelicity Huffman, VA Sexism, Nancy Pelosi: Broadsheet March 13
By Kristen Bellstrom and Emma HinchliffeMarch 13, 2019
Stacey Abrams, UBS Maternity Leave, Outdoor Voices: Broadsheet March 12
MPWStacey Abrams, UBS Maternity Leave, Outdoor Voices: Broadsheet March 12
By Claire Zillman and Emma HinchliffeMarch 12, 2019
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Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interviewplaceholder alt text
By Emma BurleighMay 3, 2026
Economy
As economic despair mounts, Russian official admits the country has had enough of Putin's war on Ukraine. 'We can’t even take one region'placeholder alt text
By Jason MaMay 3, 2026
Personal Finance
Current price of silver as of Monday, May 4, 2026placeholder alt text
By Joseph HostetlerMay 4, 2026
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