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Ideas and insights on pressing issues facing the business world.
marketing
The corporate ‘storyteller’ is marketing’s newest messiah—and just as hollow as every buzzword before it

From “paradigm shift” to “purpose-driven,” corporate America always chases a new great abstraction. Don’t hold your breath about the new in-house oracle.

By Bruce StocklerApril 5, 2026
gecko
The billion-dollar bet that turned insurance into entertainment
By Stuart N. BrotmanApril 5, 2026
lexi
I’m a VC who bets on AI. What keeps me up at night isn’t the idea of these companies failing—quite the opposite
By Lexi NovitskeApril 5, 2026
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
By Sumeet VaidyaApril 3, 2026
matt
The AI gold rush is real — but great companies don’t need to mine it
By Matt WitheilerApril 4, 2026
LI
AI adoption isn’t the hard part, it’s building employee agency
By Teuila Hanson and Mohak ShroffApril 3, 2026
Latest Stories
Oil climbs and stock futures drop as fuel shortages spread while Trump makes series of apocalyptic threats against Iran ahead of moving deadline
EnergyOil climbs and stock futures drop as fuel shortages spread while Trump makes series of apocalyptic threats against Iran ahead of moving deadline
By Jason MaApril 5, 2026
A CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice
PoliticsA CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice
By Seung Min Kim, Matthew Lee, Samy Magdy and The Associated PressApril 5, 2026
Russia’s key Baltic port resumes crude loading after attacks
EnergyRussia’s key Baltic port resumes crude loading after attacks
By BloombergApril 5, 2026
‘Super Mario’ fans ignore weak reviews and send sequel to $372.5 million global box office debut, biggest opening of the year for a studio film
Arts & Entertainment‘Super Mario’ fans ignore weak reviews and send sequel to $372.5 million global box office debut, biggest opening of the year for a studio film
By Lindsey Bahr and The Associated PressApril 5, 2026
Even if Iran’s regime outlasts Trump, it may not survive reconstruction of the shattered economy, Mideast expert says
EconomyEven if Iran’s regime outlasts Trump, it may not survive reconstruction of the shattered economy, Mideast expert says
By Jason MaApril 5, 2026
Trump risks confidence in U.S. role as guardian of global shipping
EconomyTrump risks confidence in U.S. role as guardian of global shipping
By Gerry Doyle, Peter Martin, Weilun Soon and BloombergApril 5, 2026
Italy sets jet fuel limits at some airports on supply gap
EuropeItaly sets jet fuel limits at some airports on supply gap
By Danny Lee, Mihir Mishra, Sonia Sirletti and BloombergApril 5, 2026
The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert
PoliticsThe U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert
By Jason MaApril 5, 2026
More CommentaryPage 64 of 100
A year after Roe v. Wade was overturned, an unworkable patchwork of state laws leaves corporate America more vulnerable to government overreach
CommentaryA year after Roe v. Wade was overturned, an unworkable patchwork of state laws leaves corporate America more vulnerable to government overreach
By Jen StarkJune 20, 2023
  • A handful of companies have the power to save the oceans. Here’s why we’re urging them to reinvent our land-based food systems
    CommentaryA handful of companies have the power to save the oceans. Here’s why we’re urging them to reinvent our land-based food systems
    By Ellen MacArthur and Wendy SchmidtJune 8, 2023
How the banking crisis catalyzed the government’s war on insider trading
CommentaryHow the banking crisis catalyzed the government’s war on insider trading
By John Carney, Lauren Lyster and Alexandra KarambelasJune 20, 2023
There are more refugees today than at any point in history since WWII. A new approach aims to turn them into the next wave of entrepreneurs
CommentaryThere are more refugees today than at any point in history since WWII. A new approach aims to turn them into the next wave of entrepreneurs
By Dianne CalviJune 20, 2023
Why picking citizens at random could be the best way to govern the A.I. revolution
AIWhy picking citizens at random could be the best way to govern the A.I. revolution
By Hélène Landemore, Andrew Sorota and Audrey TangJune 20, 2023
Only 1 in 3 African women have access to the internet–compared with half of men. The cost to the continent’s economy could be in the billions
CommentaryOnly 1 in 3 African women have access to the internet–compared with half of men. The cost to the continent’s economy could be in the billions
By Michelle A. WilliamsJune 19, 2023
Persistent health disparities are proof that DEI programs remain necessary–even as the term becomes a political football
CommentaryPersistent health disparities are proof that DEI programs remain necessary–even as the term becomes a political football
By Jay S. FeldsteinJune 19, 2023
  • McKinsey Global Institute sees 4 possible scenarios for the economy by 2030. Only one leads to long-term growth
    CommentaryMcKinsey Global Institute sees 4 possible scenarios for the economy by 2030. Only one leads to long-term growth
    By Jan Mischke, Sven Smit and Olivia WhiteJune 8, 2023
EY CEO: ‘Entrepreneurs are already unlocking generative A.I.’s value–and making a world of difference’
CommentaryEY CEO: ‘Entrepreneurs are already unlocking generative A.I.’s value–and making a world of difference’
By Carmine Di SibioJune 19, 2023
I built a career in finance out of driving growth for diverse businesses. Here’s what I’ve learned
CommentaryI built a career in finance out of driving growth for diverse businesses. Here’s what I’ve learned
By Fred RoyallJune 19, 2023
The American public gets it: We can’t achieve racial equity without paying all workers a living wage
CommentaryThe American public gets it: We can’t achieve racial equity without paying all workers a living wage
By Ashley Marchand OrmeJune 19, 2023
Stock market quotes
CommentaryThe SEC’s campaign to define ‘exchange’ should concern every American—even those without ties to crypto
By Amanda TuminelliJune 18, 2023
OpenAI CEO Sam Altman
CommentaryWhy we can’t open-source a solution to A.I.’s ethical issues
By Frederik HvilshøjJune 16, 2023
  • Cloud outages are on the rise. Here’s why
    AICloud outages are on the rise. Here’s why
    By Jean-Paul SmetsJune 7, 2023
I pitched Xbox to Microsoft–and got laughed off. Here’s how the hit console that revolutionized gaming came to be
CommentaryI pitched Xbox to Microsoft–and got laughed off. Here’s how the hit console that revolutionized gaming came to be
By Otto BerkesJune 16, 2023
Why we can’t let nuclear energy become the next supply chain crisis
CommentaryWhy we can’t let nuclear energy become the next supply chain crisis
By Leigh R. CuryerJune 15, 2023
CEOs may not realize it, but they already know what to do about A.I.
CommentaryCEOs may not realize it, but they already know what to do about A.I.
By Kenneth I. Chenault and Samuel J. PalmisanoJune 15, 2023
Railroad critics don’t see the full picture–and how much safer rail is becoming
CommentaryRailroad critics don’t see the full picture–and how much safer rail is becoming
By Ian JefferiesJune 15, 2023
Companies are spending big money to cover up bullying and discrimination in the workplace–it’s time for shareholders to know exactly how much
CommentaryCompanies are spending big money to cover up bullying and discrimination in the workplace–it’s time for shareholders to know exactly how much
By Ariella Steinhorn, Amber Scorah and Chelsey GlassonJune 14, 2023
Military spouses are the first casualties of licensing red tape as they stop practicing the professions that society desperately needs
CommentaryMilitary spouses are the first casualties of licensing red tape as they stop practicing the professions that society desperately needs
By Kathy Roth-DouquetJune 14, 2023
Vivek Ramaswamy is threatening GOP heavyweights in the polls–but his business record doesn’t live up to the hype
CommentaryVivek Ramaswamy is threatening GOP heavyweights in the polls–but his business record doesn’t live up to the hype
By Jeffrey Sonnenfeld and Steven TianJune 14, 2023
A.I. researchers: ‘If we want A.I. to be good, we must nurture it like we would a child’
CommentaryA.I. researchers: ‘If we want A.I. to be good, we must nurture it like we would a child’
By Tero Ojanpera, Timo Vuori and Quy Nguyen HuyJune 14, 2023
Shopify’s head of equitable commerce: ‘Unsustainable marketing moments hurt Black entrepreneurs. Here’s why’
CommentaryShopify’s head of equitable commerce: ‘Unsustainable marketing moments hurt Black entrepreneurs. Here’s why’
By Brandon DavenportJune 13, 2023
Return-to-office surveys don’t work–and companies are overlooking the data that really matters
CommentaryReturn-to-office surveys don’t work–and companies are overlooking the data that really matters
By George GerchowJune 13, 2023
A.I. fear-mongering won’t make the world a better place, but a less hopeful one
CommentaryA.I. fear-mongering won’t make the world a better place, but a less hopeful one
By Vijay PandeJune 13, 2023
We need more powerful processors for the A.I. revolution. Too bad the chip industry is not keeping up
CommentaryWe need more powerful processors for the A.I. revolution. Too bad the chip industry is not keeping up
By Rakesh KumarJune 12, 2023
U.S. workforce data is behind the times. It’s time to measure what matters most to the American people
CommentaryU.S. workforce data is behind the times. It’s time to measure what matters most to the American people
By Rachel Korberg and Jenny WeissbourdJune 12, 2023
Photo of Dustin Moskovitz
CommentaryAsana CEO: ‘The way we work right now will soon look vestigial. Here’s how A.I. will make work more human’
By Dustin MoskovitzJune 12, 2023
90% of 2023 graduates think college is really worth it. Here’s why they’re right–and politicians and pundits are wrong
Commentary90% of 2023 graduates think college is really worth it. Here’s why they’re right–and politicians and pundits are wrong
By Tim Killeen and Will JohnsonJune 9, 2023
The IRS is stuck in a political logjam–but whistleblowers can stop its decline
CommentaryThe IRS is stuck in a political logjam–but whistleblowers can stop its decline
By Chris McLamb and Mike RonickherJune 9, 2023
The CEO behind the success of Lululemon and Reebok: ‘A reckoning is coming as Gen Zers hold retailers accountable for single-use plastics’
CommentaryThe CEO behind the success of Lululemon and Reebok: ‘A reckoning is coming as Gen Zers hold retailers accountable for single-use plastics’
By Bob MeersJune 9, 2023
Pekka Lundmark is the president and CEO of Nokia.
CommentaryNokia CEO: ‘Geopolitical tensions shouldn’t fragment the world. Here’s why machines need to speak the same language, even if people don’t’
By Pekka LundmarkJune 9, 2023
Illustration of a data stream
CommentaryA.I. exploded in popularity because it’s so easy to use. Here’s what blockchain developers can learn from that
By William MougayarJune 9, 2023
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North America
The World Cup is supposed to be an economic windfall. But 'you're seeing a number of headwinds' nowplaceholder alt text
By Fortune EditorsApril 4, 2026
Energy
'It’s shocking how poorly prepared the administration is': DOGE gutted major energy personnel who warn the U.S. has lost key insights amid Iran warplaceholder alt text
By Fortune EditorsApril 5, 2026
Personal Finance
Meet a 74-year-old New Yorker who unretired to become an Uber driver: 'I'm amazed at what people will tell me'placeholder alt text
By Fortune EditorsApril 4, 2026
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