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Ideas and insights on pressing issues facing the business world.
marketing
The corporate ‘storyteller’ is marketing’s newest messiah—and just as hollow as every buzzword before it

From “paradigm shift” to “purpose-driven,” corporate America always chases a new great abstraction. Don’t hold your breath about the new in-house oracle.

By Bruce StocklerApril 5, 2026
gecko
The billion-dollar bet that turned insurance into entertainment
By Stuart N. BrotmanApril 5, 2026
lexi
I’m a VC who bets on AI. What keeps me up at night isn’t the idea of these companies failing—quite the opposite
By Lexi NovitskeApril 5, 2026
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
By Sumeet VaidyaApril 3, 2026
matt
The AI gold rush is real — but great companies don’t need to mine it
By Matt WitheilerApril 4, 2026
LI
AI adoption isn’t the hard part, it’s building employee agency
By Teuila Hanson and Mohak ShroffApril 3, 2026
Latest Stories
Even if Iran’s regime outlasts Trump, it may not survive reconstruction of the shattered economy, Mideast expert says
EconomyEven if Iran’s regime outlasts Trump, it may not survive reconstruction of the shattered economy, Mideast expert says
By Jason MaApril 5, 2026
Trump risks confidence in U.S. role as guardian of global shipping
EconomyTrump risks confidence in U.S. role as guardian of global shipping
By Gerry Doyle, Peter Martin, Weilun Soon and BloombergApril 5, 2026
Italy sets jet fuel limits at some airports on supply gap
EuropeItaly sets jet fuel limits at some airports on supply gap
By Danny Lee, Mihir Mishra, Sonia Sirletti and BloombergApril 5, 2026
The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert
PoliticsThe U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert
By Jason MaApril 5, 2026
Artemis II’s toilet is on the blink again, forcing astronauts to use more backup collection bags as odor fills capsule
InnovationArtemis II’s toilet is on the blink again, forcing astronauts to use more backup collection bags as odor fills capsule
By Marcia Dunn and The Associated PressApril 5, 2026
Delta CEO Ed Bastian in a blue suit sitting down
C-SuiteDelta started sharing profits with its 100,000 employees two decades ago. CEO Ed Bastian says shareholders love it
By Catherina GioinoApril 5, 2026
Screenwriters union and Hollywood studios reach a surprise deal after just 3 weeks of talks that’s longer than typical agreements
Arts & EntertainmentScreenwriters union and Hollywood studios reach a surprise deal after just 3 weeks of talks that’s longer than typical agreements
By The Associated PressApril 5, 2026
Trump vows to strike Iran’s power plants and bridges if Hormuz isn’t open by Tuesday as Kuwait says attack put water desalination plant offline
PoliticsTrump vows to strike Iran’s power plants and bridges if Hormuz isn’t open by Tuesday as Kuwait says attack put water desalination plant offline
By Matthew Lee, Konstantin Toropin, Sam Metz, Samy Magdy and The Associated PressApril 5, 2026
More CommentaryPage 38 of 100
Gen Zers and millennials are flocking to places with these attributes—and it’s key to winning the war for talent
CommentaryGen Zers and millennials are flocking to places with these attributes—and it’s key to winning the war for talent
By Hilary DoeAugust 21, 2024
  • Markets have overestimated AI-driven productivity gains, says MIT economist
    CommentaryMarkets have overestimated AI-driven productivity gains, says MIT economist
    By Daron AcemogluAugust 6, 2024
Public confidence in U.S. institutions has never been lower. It’s time to make America trust again
CommentaryPublic confidence in U.S. institutions has never been lower. It’s time to make America trust again
By Richard Torrenzano and Ronald J. LevineAugust 21, 2024
I’m a woman working in ‘deep tech.’ Here’s why you don’t see more women in AI (hint: it isn’t a pipeline problem)
CommentaryI’m a woman working in ‘deep tech.’ Here’s why you don’t see more women in AI (hint: it isn’t a pipeline problem)
By Brooke Hartley MoyAugust 21, 2024
Gen Z tech entrepreneurs Cooper Scanlon and Rushi Manche, cofounders of Movement Labs.
CommentaryWe’re Gen Z college dropouts who raised $41.4M for our blockchain startup. Here’s how we did it
By Cooper Scanlon and Rushi MancheAugust 20, 2024
Gen Z are demanding more in the workplace. Here’s how we changed our culture for them to thrive
CommentaryGen Z are demanding more in the workplace. Here’s how we changed our culture for them to thrive
By Aytekin TankAugust 20, 2024
Why Indian CEOs rarely turn into comic book villains
CommentaryWhy Indian CEOs rarely turn into comic book villains
By Vivek WadhwaAugust 20, 2024
  • ‘The Godmother of AI’ says California’s well-intended AI bill will harm the U.S. ecosystem
    Commentary‘The Godmother of AI’ says California’s well-intended AI bill will harm the U.S. ecosystem
    By Fei-Fei LiAugust 6, 2024
These boom-and-bust tech cycles show that if AI investment wanes, the recovery will be quick
CommentaryThese boom-and-bust tech cycles show that if AI investment wanes, the recovery will be quick
By Jeff GrabowAugust 20, 2024
An economic catastrophe is lurking beneath Russia’s GDP growth as Putin ‘throws everything into the fireplace’
CommentaryAn economic catastrophe is lurking beneath Russia’s GDP growth as Putin ‘throws everything into the fireplace’
By Jeffrey Sonnenfeld, Michal Wyrebkowski, Anders Aslund and Tymofiy MylovanovAugust 19, 2024
How the internet’s charm can disrupt our kids’ perceptions
CommentaryHow the internet’s charm can disrupt our kids’ perceptions
By Taft ParsonsAugust 19, 2024
The 2024 U.S. presidential election reflects a changing America. Expect conflict ‘for the next generation,’ say top pollsters
CommentaryThe 2024 U.S. presidential election reflects a changing America. Expect conflict ‘for the next generation,’ say top pollsters
By Clifford Young and Chris JacksonAugust 19, 2024
Bizzy Cold Brew cofounders Andrew Healy and Alex French (right)
CommentaryHow we went from making cold brew coffee at home to producing 350,000 cups a day—and selling it via Target and Walmart
By Alex FrenchAugust 16, 2024
  • Entrepreneurs David Sinkinson (left) and his brother Chris (right).
    CommentaryHow we built our bootstrapped startup different and sold it for $40M. (Hint: We ignored some myths)
    By David SinkinsonAugust 5, 2024
The most underrated leadership skill, according to Jake Sullivan
CommentaryThe most underrated leadership skill, according to Jake Sullivan
By Jake SullivanAugust 16, 2024
Investors, entrepreneurs, and good ideas are becoming collateral damage as the U.S. and China battle over dual-use tech
CommentaryInvestors, entrepreneurs, and good ideas are becoming collateral damage as the U.S. and China battle over dual-use tech
By Henny SenderAugust 16, 2024
Kamala Harris should help Democrats reclaim their reputation as the pro-tech party
RegulatorsKamala Harris should help Democrats reclaim their reputation as the pro-tech party
By Kristin SmithAugust 15, 2024
Anne Chow is opting for "rewirement" over retirement.
CommentaryFellow Gen Xers: That retirement crisis you’re losing sleep over is a ‘rewirement’ opportunity
By Anne ChowAugust 15, 2024
Natracare founder and CEO Susie Hewson.
CommentaryToxic metals found in tampons have set off alarm bells—the kind I responded to 35 years ago when starting my company
By Susie HewsonAugust 15, 2024
Yoshua Bengio: California’s AI safety bill will protect consumers and innovation
CommentaryYoshua Bengio: California’s AI safety bill will protect consumers and innovation
By Yoshua BengioAugust 15, 2024
Brian Niccol may well be the messiah Starbucks—and Howard Schultz—have been looking for
CommentaryBrian Niccol may well be the messiah Starbucks—and Howard Schultz—have been looking for
By Jeffrey Sonnenfeld, Stephen Henriques and Steven TianAugust 14, 2024
The ‘sustainability recession’ will end soon—and not by choice
CommentaryThe ‘sustainability recession’ will end soon—and not by choice
By Andrew WinstonAugust 14, 2024
Sam Altman warned OpenAI will ‘steamroll’ AI startups. I run one. Here’s why I’m not worried
CommentarySam Altman warned OpenAI will ‘steamroll’ AI startups. I run one. Here’s why I’m not worried
By Eric OlsonAugust 13, 2024
Julieanna Etter, wary of student debt, is pursuing a career in the homebuilding industry straight out of high school.
CommentaryI’m a Gen Zer starting a career in homebuilding. Skipping college—and student debt—was the best decision I ever made
By Julieanna EtterAugust 13, 2024
‘Survive until 2025’: The U.K. gaming industry fights for the future amid U.S. strikes
Commentary‘Survive until 2025’: The U.K. gaming industry fights for the future amid U.S. strikes
By Paul SulyokAugust 13, 2024
The WSJ’s Evan Gershkovich had his employer’s support—but that’s not always the case for employees on an overseas mission
CommentaryThe WSJ’s Evan Gershkovich had his employer’s support—but that’s not always the case for employees on an overseas mission
By Jeffrey Sonnenfeld and Steven TianAugust 12, 2024
Here’s the real reason Ozempic-like weight-loss drugs are so popular
CommentaryHere’s the real reason Ozempic-like weight-loss drugs are so popular
By Bill NovelliAugust 12, 2024
Netlist founder and CEO Chuck Hong.
CommentaryBig Tech’s abuse of the patent system must end—take it from me, I’ve fought Google over IP for years
By Chuck HongAugust 9, 2024
Georgia Tech professor: Banning AI from school is a mistake
CommentaryGeorgia Tech professor: Banning AI from school is a mistake
By Arijit RaychowdhuryAugust 9, 2024
Elderly Americans are losing millions to real estate scams
CommentaryElderly Americans are losing millions to real estate scams
By Elizabeth BlosserAugust 9, 2024
Extreme weather nearly killed my business, and climate change means more of it. What I wish I’d known
CommentaryExtreme weather nearly killed my business, and climate change means more of it. What I wish I’d known
By Mityne LewisAugust 9, 2024
Paul Polman: It’s time to stand with Bangladesh—and my friend Muhammad Yunus
CommentaryPaul Polman: It’s time to stand with Bangladesh—and my friend Muhammad Yunus
By Paul PolmanAugust 8, 2024
Map shows projected 2033 trade changes
Commentary4 potential scenarios—and 1 map—showing how the world will trade goods for the next decade, according to BCG
By Nikolaus Lang, Marc Gilbert and Michael McAdooAugust 7, 2024
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North America
The World Cup is supposed to be an economic windfall. But 'you're seeing a number of headwinds' nowplaceholder alt text
By Fortune EditorsApril 4, 2026
Energy
'It’s shocking how poorly prepared the administration is': DOGE gutted major energy personnel who warn the U.S. has lost key insights amid Iran warplaceholder alt text
By Fortune EditorsApril 5, 2026
Personal Finance
Meet a 74-year-old New Yorker who unretired to become an Uber driver: 'I'm amazed at what people will tell me'placeholder alt text
By Fortune EditorsApril 4, 2026
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