World's Most Admired Companies

After a year in which humanity leaned more heavily than ever on tech giants—to connect, entertain, and even feed us in a time of isolation—it’s fitting that Apple, Amazon, and Microsoft hold the top three spots in Fortune’s ranking of corporate reputation. Apple, the premier personal-tech provider, tops the roster for the 14th year in a row, based on our poll of some 3,800 corporate executives, directors, and analysts. Elsewhere on our All-Stars list, companies that became even more essential during the pandemic were among the biggest movers. Streaming juggernaut Netflix returned to the top 10. Big-box giant Walmart (No. 11) and Target (No. 17) earned their highest rankings since 2011 and 2008, respectively. And chipmaker Nvidia, medical supplier Abbott Laboratories, and fintech pioneer PayPal each made their Top 50 debut.   Note: When you click “Explore the List,” the “order” number that appears next to each company does not reflect the company’s overall ranking on the list if its order number exceeds 51. Companies ordered No. 1 through 51 are ranked; the “order” numbers beyond the Top 51 (52 through 332) are used to sort the rest of the companies, which make up our “industry rankings,” alphabetically.
Methodology

As we have in the past, Fortune collaborated with our partner Korn Ferry on this survey of corporate reputations. We began with a universe of about 1,500 candidates: the 1,000 largest U.S. companies ranked by revenue, along with non-U.S. companies in Fortune’s Global 500 database that have revenues of $10 billion or more...(Read more)