• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipObituary
Europe

‘Babar, c’est moi’: Laurent de Brunhoff, Parisian turned Floridian who sold millions of children’s books, dies at 98

By
Hillel Italie
Hillel Italie
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Hillel Italie
Hillel Italie
and
The Associated Press
The Associated Press
Down Arrow Button Icon
March 25, 2024, 11:54 AM ET
Laurent de Brunhoff
Babar author Laurent de Brunhoff poses for a photograph with Babar while celebrating 75 years of the book on Friday, April 21, 2006 at Mabel's Fables in Toronto.Nathan Denette /The Canadian Press via AP

“Babar” author Laurent de Brunhoff, who revived his father’s popular picture book series about an elephant-king and presided over its rise to a global, multimedia franchise, has died. He was 98.

De Brunhoff, a Paris native who moved to the U.S. in the 1980s, died Friday at his home in Key West, Florida, after being in hospice care for two weeks, according to his widow, Phyllis Rose.

Just 12 years old when his father, Jean de Brunhoff, died of tuberculosis, Laurent was an adult when he drew upon his own gifts as a painter and storyteller and released dozens of books about the elephant who reigns over Celesteville, among them “Babar at the Circus” and “Babar’s Yoga for Elephants.” He preferred using fewer words than his father did, but his illustrations faithfully mimicked Jean’s gentle, understated style.

“Together, father and son have woven a fictive world so seamless that it is nearly impossible to detect where one stopped and the other started,” author Ann S. Haskell wrote in The New York Times in 1981.

The series has sold millions of copies worldwide and was adapted for a television program and such animated features as “Babar: The Movie” and “Babar: King of the Elephants.” Fans ranged from Charles de Gaulle to Maurice Sendak, who once wrote, “If he had come my way, how I would have welcomed that little elephant and smothered him with affection.”

De Brunhoff would say of his creation, “Babar, c’est moi” (“that’s me”), telling National Geographic in 2014 that “he’s been my whole life, for years and years, drawing the elephant.”

The books’ appeal was far from universal. Some parents shied from the passage in the debut, “The Story of Babar, the Little Elephant,” about Babar’s mother being shot and killed by hunters. Numerous critics called the series racist and colonialist, citing Babar’s education in Paris and its influence on his (presumed) Africa-based regime. In 1983, Chilean author Ariel Dorfman would call the books an “implicit history that justifies and rationalizes the motives behind an international situation in which some countries have everything and other countries almost nothing.”

“Babar’s history,” Dorfman wrote, “is none other than the fulfillment of the dominant countries’ colonial dream.”

Adam Gopnik, a Paris-based correspondent for The New Yorker, defended “Babar,” writing in 2008 that it “is not an unconscious expression of the French colonial imagination; it is a self-conscious comedy about the French colonial imagination and its close relation to the French domestic imagination.”

De Brunhoff himself acknowledged finding it “a little embarrassing to see Babar fighting with Black people in Africa. He especially regretted “Babar’s Picnic,” a 1949 publication that included crude caricatures of Blacks and American Indians, and asked his publisher to withdraw it.

De Brunhoff was the eldest of three sons born to Jean de Brunhoff and Cecile de Brunhoff, a painter. Babar was created when Cecile de Brunhoff, the namesake for the elephant’s kingdom and Babar’s wife, improvised a story for her kids.

“My mother started to tell us a story to distract us,” de Brunhoff told National Geographic in 2014. “We loved it, and the next day we ran to our father’s study, which was in the corner of the garden, to tell him about it. He was very amused and started to draw. And that was how the story of Babar was born. My mother called him Bebe elephant (French for baby). It was my father who changed the name to Babar. But the first pages of the first book, with the elephant killed by a hunter and the escape to the city, was her story.”

The debut was released in 1931 through the family-run publisher Le Jardin Des Modes. Babar was immediately well received and Jean de Brunhoff completed four more Babar books before dying six years later, at age 37. Laurent’s uncle, Michael, helped publish two additional works, but no one else added to the series until after World War II, when Laurent, a painter by then, decided to bring it back.

“Gradually I began to feel strongly that a Babar tradition existed and that it ought to be perpetuated,” he wrote in The New York Times in 1952.

De Brunhoff was married twice, most recently to the critic and biographer Phyllis Rose, who wrote the text to many of the recent “Babar” publications, including the 2017 release billed as the finale, “Babar’s Guide to Paris.” He had two children, Anne and Antoine, but the author did not consciously write for young people.

“I never really think of children when I do my books,” he told the Wall Street Journal in 2017. “Babar was my friend and I invented stories with him, but not with kids in a corner of my mind. I write it for myself.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Hillel Italie
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Leadership

Eric Vaughan
AILayoffs
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he’d do it again
By Nick LichtenbergJanuary 11, 2026
2 hours ago
kathy fang
SuccessRestaurants
From Merrill Lynch to wok station: the daughter of San Francisco’s Chinese food dynasty who defied her parents—by working alongside them
By Nick LichtenbergJanuary 11, 2026
7 hours ago
Justin Harlan
Commentaryremote work
I run one of America’s most successful remote work programs and the critics are right. Their solutions are all wrong, though
By Justin HarlanJanuary 11, 2026
8 hours ago
Personal Financefinancial planning
A major factor in Gen Z and millennial divorce is ‘financial future faking.’ It’s like long-term partner catfishing about money
By Sydney LakeJanuary 11, 2026
9 hours ago
Ryan Serhant
SuccessCareers
Ryan Serhant started his career hand modeling for $150 an hour—it paid for his real estate firm, and now he sells 9-figure penthouses to billionaires
By Preston ForeJanuary 11, 2026
10 hours ago
SuccessCareers
1 in 3 college grads admit their degrees weren’t financially worth it—now they can’t save for retirement because they’re drowning in debt
By Orianna Rosa RoyleJanuary 11, 2026
10 hours ago

Most Popular

placeholder alt text
Economy
As U.S. debt soars past $38 trillion, the flood of corporate bonds is a growing threat to the Treasury supply
By Jason MaJanuary 10, 2026
1 day ago
placeholder alt text
Health
Bill Gates warns the world is going 'backwards' and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
2 days ago
placeholder alt text
Economy
Trump may be raising your taxes with his tariffs but he could actually cut inflation with them, too, SF Fed says
By Jake AngeloJanuary 6, 2026
5 days ago
placeholder alt text
C-Suite
Silicon Valley billionaire flies coach out of solidarity: 'If I'm going to ask my employees to do it, I need to do it, too'
By Nick LichtenbergJanuary 9, 2026
2 days ago
placeholder alt text
Success
Gen Z are arriving to college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJanuary 9, 2026
2 days ago
placeholder alt text
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisJanuary 10, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.