• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

GameStop, Dogecoin, and the male identity crisis

By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
June 11, 2024, 9:33 AM ET
A newly released book dissects GameStop, Dogecoin, and the forces behind meme investing.
A newly released book dissects GameStop, Dogecoin, and the forces behind meme investing.Silas Stein—picture alliance/Getty Images

In the last few years, two assets—GameStop shares and Dogecoin on the crypto side—have come to symbolize a reckless new form of investing. Both have had multiple weeks where their price has soared 100% or more based on no fundamental value proposition. Sure, there have been catalysts for various GME and DOGE rallies—typically a pump signal from Roaring Kitty or Elon Musk—but there is also a deeper, and somewhat troubling, explanation for what’s going on: a crisis of male identity.

Recommended Video

I’ve weighed similar thoughts over the decade I’ve covered crypto, but the new book The Trolls of Wall Street makes the case explicitly. The book is primarily about the guys behind r/WallStreetBets, the Reddit forum where a community of primarily young men came together to share research and stock tips and, in time, stoked some of the craziest rallies in history.

The book is about the equities market, but its insights apply equally to crypto, which is fitting since the author, Nathaniel Popper, is a former Bitcoin reporter. Popper is sympathetic to his subjects and is quick to point out that, in many cases, the r/WallStreetBets crowd was more informed than the hedge fund barons who belittled them. In exploring their lives and motivations, however, Popper also identifies a common thread that led many of the participants to lean into nihilistic financial wagers and, in some cases, an embrace of some of the worst sexist and racist banter on the internet.

That common thread is the very human one of needing a place to belong and feel valued. The Trolls of Wall Street describes how many of the young men in the r/WallStreetBets forum—as is the case in any given crypto one—lived unsatisfying lives, and instead of launching a career or a family or doing the other things that come with being an adult, remained stalled and unable to flourish in the broader world. At the same time, young women have been faring better than ever in terms of education, income, and professional advancement.

In this context, Reddit and crypto forums offered young men a chance to engage in inappropriate jokes, and express the sort of competitive and aggressive behavior that felt natural—even if the outside world wanted no part of it. It was also in these forums that great achievements such as outtrading billion-dollar hedge funds and building successful blockchains took place. They provided communities where men—and, of course, some women—could build something, for bad or for good.

Which brings us back to GameStop and Dogecoin. Both of these are a terrible place to put your money because they are building very little of value—yet they still have legions of mostly young men who will back them anyway out of loyalty to their online community. That’s fine, but it’s hard to shake the feeling that most would be happier by seeking out more traditional forms of male validation instead. You may have a different opinion. If you want a longer take on the book, check out my review and Leo’s Q&A with Popper.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

Uniswap Labs acquired Crypto: The Game, a Survivor-style game played by 800 players that has been getting some traction. (Fortune)

Prominent crypto lawyer Marvin Ammori is leaving Uniswap and will be succeeded by former Coinbase attorney Katherine Minarik. (@ammori) 

London-based Fidelity International used JPMorgan's Ethereum-based private blockchain network to tokenize shares in a money market fund. (CoinDesk)

Europe's new crypto regime, which sets out criteria for “authorized stablecoins,” begins next month—though Circle has said the rules are excessive. (PYMENTS)

Bitcoin slumped to $68,000 as crypto markets struggled to maintain momentum amid concerns over upcoming Fed and CPI news. (Bloomberg)

MEME O’ THE MOMENT

How to speak crypto:

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Newsletters

NewslettersMPW Daily
Zohran Mamdani and Kathy Hochul make a $1.7 billion investment in child care—on Mamdani’s eighth day on the job
By Emma HinchliffeJanuary 8, 2026
13 hours ago
Dario Amodei sits in a white chair in front of a pink background and speaks animatedly.
AIEye on AI
AI is boosting productivity. Here’s why some workers feel a sense of loss
By Sharon GoldmanJanuary 8, 2026
14 hours ago
Robot hand holding processor.
NewslettersCFO Daily
From factory floors to offices: Physical AI is ‘going to be massive’
By Sheryl EstradaJanuary 8, 2026
19 hours ago
NewslettersTerm Sheet
Crystal Ball: What 2026 holds for cybersecurity, healthcare, robotics, and more
By Allie GarfinkleJanuary 8, 2026
19 hours ago
Nvidia co-founder and CEO Jensen Huang in Las Vegas, Nevada, on January 5, 2026. (Photo: Patrick T. Fallon/AFP/Getty Images)
NewslettersFortune Tech
China reportedly tells tech firms to pause Nvidia H200 orders
By Andrew NuscaJanuary 8, 2026
21 hours ago
NewslettersCEO Daily
Saks Global’s near bankruptcy is the result of risky dealmaking—and a neglect of business basics
By Phil WahbaJanuary 8, 2026
21 hours ago

Most Popular

placeholder alt text
Law
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here's who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
3 days ago
placeholder alt text
Future of Work
AI layoffs are looking more and more like corporate fiction that's masking a darker reality, Oxford Economics suggests
By Nick LichtenbergJanuary 7, 2026
1 day ago
placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
15 hours ago
placeholder alt text
Workplace Culture
Amazon demands proof of productivity from employees, asking for list of accomplishments
By Jake AngeloJanuary 8, 2026
13 hours ago
placeholder alt text
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloJanuary 6, 2026
3 days ago
placeholder alt text
Economy
Mark Cuban on the $38 trillion national debt and the absurdity of U.S. healthcare: we wouldn't pay for potato chips like this
By Nick LichtenbergJanuary 6, 2026
3 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.