• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
CompaniesBitcoin

‘It’s absurd’: From Morgan Stanley to the state of Wisconsin, here’s who just poured billions into Bitcoin ETFs

By
Niamh Rowe
Niamh Rowe
Down Arrow Button Icon
By
Niamh Rowe
Niamh Rowe
Down Arrow Button Icon
May 20, 2024, 4:34 PM ET
Spot ETFs for Bitcoin began trading in January.
Spot ETFs for Bitcoin began trading in January.Stephanie Keith—Getty

The 13Fs are out: Institutional investment managers have filed their quarterly reports to the Securities and Exchange Commission that disclose first-quarter equity holdings. For the 10 spot Bitcoin exchange-traded funds that began trading in January, it’s the first official look at who’s added significant exposure to the original cryptocurrency.

Some 944 firms at least $100 million in size reported buying into the ETFs, analysis of the filings by Bitwise shows. By comparison, that’s 10 times the number investing in gold ETFs. The issuer attracting the most interest was BlackRock’s IBIT, which added 414 institutional investors.

Collectively, professional investors hold exposure to more than $10.7 billion. In total, the 10 funds had around $54 billion of assets under management as of May 20, according to CoinGlass data.

“There were more people than I expected,” Eric Balchunas, a senior ETF analyst for Bloomberg, told Fortune. “It’s absurd. It’s crazy. A good first 13F season would maybe be 10. That’s how hard it is. And so, to have 414 is just bonkers.”

Who’s Buying Bitcoin ETFs (According to 13F Filings)

Three takeaways from Bitwise CIO @Matt_Hougan's weekly memo to investors.

Takeaway 1: Lots of Professional Firms Own Bitcoin ETFs

563 professional investment firms reported owning $3.5 billion worth of bitcoin ETFs as of… pic.twitter.com/YCOKPpQqgE

— Bitwise (@BitwiseInvest) May 15, 2024

Hedge funds dominated the list. Of those, the largest to acquire equity was Millennium Management, a New-York based fund that’s invested $2 billion in several of the ETFs, as of March 31. Boston-based hedge fund Bracebridge Capital is also among the funds, which owns $262 million of shares in the ARK 21Shares ETF, and $81 million in IBIT. Bracebridge’s clients include institutional investors such as the endowments of Yale University and Princeton University.

“I’ve been saying for a while that of the top 100 hedge funds in the world, we’ve seen about a third of them are active in the [Bitcoin ETF] space, but seeing is believing,” Brett Tejpaul, head of institutional trading at Coinbase, said last week at Fortune‘s Future of Finance conference. “Being able to see those filings, and see super-recognizable names owning very material amounts of ETFs is an awesome moment. It’s been quite a journey.”

According to 13F reporting, 937 professional firms were invested in U.S. spot ETFs as of March 31. In comparison, gold ETFs had 95 professional firms invested in their first quarter (Bitwise).

Retail owns a majority of the float. Professional investors held exposure of $11.06bn… pic.twitter.com/jYEQZkpDiT

— Vetle Lunde (@VetleLunde) May 16, 2024

The number of hedge funds with holdings also exceeded Balchunas’ expectations. He estimates some of the interest may reflect trading intentions that include arbitrage: “There’s a lot of ‘arb-ing’ you can do—but that’s a good thing, it helps everybody get a better deal.”

‘Surprised to see a pension already’

A filing from the state of Wisconsin’s investment board, which manages $156 billion in state pensions, disclosed purchases of IBIT worth more than $99 million and a further $63 million in Grayscale‘s Bitcoin Trust (GBTC).

“I was surprised to see a pension already,” Balchunas said. “I didn’t think we’d see pensions or endowments at least until the second quarter, or even for a year. They are the slowest-moving of all the institutions.”

Major banks also tipped their toes in the water.

Several so called “Global Systemically Important Banks,” or G-SIBs, disclosed investments in the products, including the Royal Bank of Canada, Wells Fargo, BNP Paribas, and UBS. This list also includes Morgan Stanley, which revealed a $269.9 million investment in GBTC, making it one of the largest holders in the fund, following a $1 billion investment from Susquehanna International Group, a quantitative trading firm, according to Fintel data.

The overall group of investors—pensions, hedge funds, and registered investment advisors—wading into the space, said Nathan Geraci, president of The ETF Store, “is highly notable given that these investors tend to move much more methodically when it comes to new products, due to highly rigorous due diligence processes.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Niamh Rowe
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Companies

CompaniesVenture Capital
Exclusive: Crypto venture firm CMT Digital raises $136 million for fourth fund
By Ben WeissNovember 5, 2025
1 month ago
A Ferrari race car on a racetrack
CompaniesCryptocurrency
Ferrari to release crypto token to let wealthy fans take part in 499P auction
By Carlos GarciaNovember 3, 2025
1 month ago
Michael Saylor on stage at a Bitcoin conference.
CompaniesBitcoin
Michael Saylor boosts yield, says Strategy is at an ‘inflection point’
By David Pan, Judy Lagrou and BloombergOctober 30, 2025
1 month ago
CompaniesCryptocurrency
Crypto founders are getting very rich, very fast—again
By Jeff John RobertsOctober 30, 2025
1 month ago
A Mastercard credit card peeking out from a pocket.
CompaniesMastercard
Exclusive: Mastercard poised to acquire crypto startup Zerohash for nearly $2 billion, sources say
By Ben Weiss and Leo SchwartzOctober 29, 2025
1 month ago
Three men stand in front a white backdrop.
CompaniesCryptocurrency
Startup Hercle raises $10 million to build out stablecoin-based global money transfers
By Carlos GarciaOctober 29, 2025
1 month ago

Most Popular

placeholder alt text
Economy
‘Fodder for a recession’: Top economist Mark Zandi warns about so many Americans ‘already living on the financial edge’ in a K-shaped economy 
By Eva RoytburgDecember 9, 2025
18 hours ago
placeholder alt text
Success
When David Ellison was 13, his billionaire father Larry bought him a plane. He competed in air shows before leaving it to become a Hollywood executive
By Dave SmithDecember 9, 2025
1 day ago
placeholder alt text
Banking
Jamie Dimon taps Jeff Bezos, Michael Dell, and Ford CEO Jim Farley to advise JPMorgan's $1.5 trillion national security initiative
By Nino PaoliDecember 9, 2025
20 hours ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
14 days ago
placeholder alt text
Politics
Exclusive: U.S. businesses are getting throttled by the drop in tourism from Canada: 'I can count the number of Canadian visitors on one hand'
By Dave SmithDecember 10, 2025
4 hours ago
placeholder alt text
Economy
The 'forever layoffs' era hits a recession trigger as corporates sack 1.1 million workers through November
By Nick Lichtenberg and Eva RoytburgDecember 9, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.