• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

Bitcoin, altcoins, and the return of ‘risk on’

By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
November 7, 2023, 9:33 AM ET
Bitcoin logo is displayed on a smartphone
Altcoins are following Bitcoin's upward tradjectory.Omar Marques/SOPA Images/LighRocket—Getty

It’s felt like old times in the crypto markets as traders celebrated the first proper “Uptober” (October in crypto speak) in a while, with Bitcoin gaining around 28% by month’s end. Meanwhile, the start of November has seen altcoins get a piece of the action with XRP rising around 20% over the past week as Dogecoin and Cardano have likewise posted double digit gains.

All of this reflects the return of what market watchers like to call “risk on” behavior—or what skeptics might prefer to call “Let’s hit the casino, boys!” The basic idea is that, as the vibe around crypto improves, more traders are willing to seek out investments that offer high risk but the potential for high rewards.

As analyst Noelle Acheson has noted, the recent rally has been fueled by the return of leverage as more traders borrow money to supersize their bet on a variety of exotic tokens. Meanwhile, the crypto derivatives market is humming again as people are buying stablecoins from DeFi platforms to try their luck on perpetual futures contracts and similar bets that those of us without a Ph.D. in math would be crazy to go near.

The question is what this all means. As is the case with most crypto market price swings, there appears to be no single cause to explain the current rally. Instead, there is a series of potential factors driving the current mini-boom—including a growing consensus that Crypto Winter is over at last and that better times are on the way. Don’t underestimate how much sentiment, bad or good, drives the market—and especially the crypto markets.

If the current altcoin rally lasts, though, the thing I am most curious to see is if traders put a new premium on fundamentals—however you want to define that term when it comes to crypto. In past bull markets, few investors bothered to look for anything resembling empirical evidence to justify throwing their money at the fly-by-night coin du jour. Instead, they relied on half-baked advice from their taxi driver or personal trainer, or accepted the claims of bag holders and bot armies on X. Number go up and all that.

This time around, it would be nice to see crypto traders return to the market older and wiser after the many debacles of the last cycle. And just maybe the price of altcoins will rise because they have found a novel application or because a critical mass of people are using them for something beyond blind speculation. That’s the optimistic case. But if this new cycle proves to be driven again by mindless gambling, we can look forward to the same bad hangover that’s become a defining feature of the crypto industry.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

Kraken plans to follow Coinbase's lead and launch its own layer-2 blockchain, possibly built on the tech stack of Polygon or Matter Labs. (CoinDesk)

Visitors to Hong Kong's version of the NFT festival ApeFest, hosted by Yuga Labs, reported burning eyes as a result of exposure to ultraviolet light. (Bloomberg)

NFT collections based on The Simpsons soared in value after the famous TV show's latest episode mocked NFTs. (Decrypt)

U.K. regulators, citing the potential for savings and easier international payments, proposed plans to bring stablecoins into the day-to-day economy under the supervision of the Bank of England. (FT)

An inspector general's report found the SEC is struggling to recruit crypto experts partly due to agency rules that restrict crypto ownership. (Fortune)

MEME O’ THE MOMENT

Do as I say, not as I do:

This is the web version of Fortune Crypto, a daily newsletter on the coins, companies, and people shaping the world of crypto. Sign up for free.

About the Author
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Newsletters

NewslettersMPW Daily
Alexis Ohanian believes in the future of women’s sports: ‘I can market excellence all day long’
By Emma HinchliffeDecember 12, 2025
2 days ago
NewslettersCFO Daily
SEC chair moves to boost IPO momentum: ‘Make it cool to be a public company’
By Sheryl EstradaDecember 12, 2025
2 days ago
NewslettersTerm Sheet
Disney plus OpenAI: What could possibly go wrong?
By Alexei OreskovicDecember 12, 2025
2 days ago
Disney CEO Bob Iger in Los Angeles, California on November 20, 2025.(Photo: Unique Nicole/AFP/Getty Images)
NewslettersFortune Tech
Disney and OpenAI do a deal
By Andrew NuscaDecember 12, 2025
2 days ago
NewslettersCEO Daily
Honest Company CEO Carla Vernón on being mentored by Walmart’s Doug McMillon
By Diane BradyDecember 12, 2025
2 days ago
Stephanie Zhan, Partner Sequoia Capital speaking on stage at Fortune Brainstorm AI San Francisco 2025.
AIEye on AI
Highlights from Fortune Brainstorm AI San Francisco
By Jeremy KahnDecember 11, 2025
2 days ago

Most Popular

placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
2 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
1 day ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.