• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

BlackRock could be the break crypto desperately needs

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
June 16, 2023, 10:28 AM ET
Photo illustration by Rafael Henrique/SOPA Images/LightRocket/Getty Images

The beleaguered crypto world finally got some good news. After weeks of the most intense regulatory crackdown in history came the news that BlackRock—the biggest asset manager in the world—is pushing further into crypto with an application to run a Bitcoin ETF. This is a potential game changer for the industry and a development that, for a day at least, changes the doom-and-gloom narrative for crypto.

If approved, the ETF could open the door for pension funds and other conservative institutions—many of which are subject to bylaws restricting what assets they can hold—to add Bitcoin shares to their portfolio. This would, in turn, add additional diversity and liquidity to the market, and likely goose the price of Bitcoin and other crypto assets.

This promise of investors pouring into crypto has been a popular prediction for years (“the institutions are coming”) and has mostly been a mirage. But BlackRock’s enormous size and blue-chip pedigree could mean that this time it’s finally for real.

There is of course the little matter of the Securities and Exchange Commission, whose chairman appears eager to burn the crypto industry to the ground. The SEC could simply reject BlackRock’s ETF bid as it has a dozen other Bitcoin ETF applications, but something feels different this time. As Bloomberg put it, BlackRock is “as good as it gets at reading the regulatory tea leaves” and no doubt senses that it is better poised than others to get the green light. This is especially the case since, as a source familiar with the bid tells me, the proposed ETF would rely on Nasdaq to price the assets—making it even harder for the SEC to maintain its already flimsy argument a Bitcoin spot market ETF could be subject to pricing chicanery.

There’s also the question of where all this leaves Grayscale, owner of a giant Bitcoin trust, which is waiting for an appeals court to rule on whether the SEC’s decision to deny its own ETF bid was arbitrary and unfair. Based on a disastrous hearing for the agency, analysts expect Grayscale to win the case. If that happens, it’s an open question if the company will become a big player in a new crypto ETF market, or just get steamrolled by bigger and better-known BlackRock.

In the short term, BlackRock’s ETF application is not going to end the crypto industry’s struggles—especially as everyone expects more big shoes to drop on the regulatory front, including a criminal complaint against Binance. But it does provide a rare bit of good news and is a useful reminder that crypto is not going anywhere and will only grow in the long term.

A couple of quick programming notes to end the week: Fortune Crypto will be off on Monday for the Juneteenth holiday. Meanwhile, I will be pulling up stakes from the high mountains of Colorado to begin a new chapter in beautiful Southern California near Dana Point. As greater Los Angeles has become a hotbed of crypto, I look forward to meeting some of you in real life in the coming months. In the short term, this also means I will be off next week, leaving you in the capable hands of my colleagues, Leo and Marco. Enjoy your weekend.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

New York-based crypto asset platform Bakkt delisted Solana, Polygon, and Cardano. (Fortune) 

Crypto lender Abra, which sought to carve out a role among wealthy investors, is insolvent following a series of ill-advised loans. (WSJ)

Crypto daily trading volumes fell to $10 billion in Q2 amid the regulatory crackdown, a big drop from the previous quarter when they totaled $18 billion. (CoinDesk)

“Regulated” crypto broker Prometheum—whose CEO recited Democratic talking points before Congress—is under scrutiny over a sketchy token and ties to the CCP. (VC Matt Walsh)

Binance’s U.S. subsidiary laid off around 50 employees, citing the high cost of litigation. (Fortune)

MEME O’ THE MOMENT

Cutting...but also very funny:

 

This is the web version of Fortune Crypto, a daily newsletter. Sign up here to get it delivered free to your inbox.

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Newsletters

NewslettersMPW Daily
These are the women exec moves you need to know across sports, finance, and media
By Emma HinchliffeMarch 20, 2026
10 hours ago
Elon Musk stares
NewslettersTerm Sheet
SpaceX, OpenAI and Anthropic could be 3 of the biggest venture-backed IPOs of all time
By Allie GarfinkleMarch 20, 2026
14 hours ago
The US Securities and Exchange Commission headquarters in Washington, D.C.
NewslettersCFO Daily
The SEC may be about to blow up the quarterly earnings cycle. Here’s why CFOs are nervous.
By Sheryl EstradaMarch 20, 2026
14 hours ago
NewslettersFortune Tech
After pulling the plug on its own robotaxis, Uber wants back in the game in a big way
By Alexei OreskovicMarch 20, 2026
14 hours ago
NewslettersCEO Daily
Inside the Fortune CEO Initiative dinner: Debt worries, diplomacy, and a chance to have a ‘good debate’
By Diane BradyMarch 20, 2026
16 hours ago
Basecamp Research cofounders Oliver Vince and Glen Gowers photographed walking down a street wearing puffer jackets.
AIEye on AI
Could data from 100 million species help cure disease? One startup is betting on it
By Sharon GoldmanMarch 19, 2026
1 day ago