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Sydney Lake
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Sydney Lake is an associate editor at Fortune, where she writes and edits news for the publication's global news desk covering generational dynamics, billionaire philanthropy, housing, real estate, luxury, and wealth. Before joining Fortune, Sydney served as the assistant editor of Virginia Business magazine and worked on the production desk at CQ Roll Call. She earned her bachelor’s degree in journalism and leadership studies from the University of Richmond and her master's degree in digital media management from the University of Southern California.
Housing shrinkflation is here to stay. New homes are 11% smaller but 74% more expensive than a decade ago
Real EstateHousing shrinkflation is here to stay. New homes are 11% smaller but 74% more expensive than a decade ago
By Sydney LakeAugust 19, 2025
Chili’s has poured $105 million into its marketing budget in just 3 years—and sales are sizzling
RetailChili’s has poured $105 million into its marketing budget in just 3 years—and sales are sizzling
By Sydney LakeAugust 14, 2025
Even a 1% mortgage rate drop could be enough to ‘unlock’ the frozen housing market, Oxford Economics says
Real EstateEven a 1% mortgage rate drop could be enough to ‘unlock’ the frozen housing market, Oxford Economics says
By Sydney LakeAugust 13, 2025
Workers build the frame of a new house in Washington State
Real EstateThe price premium on new-construction homes is dissolving. New-home prices dropped in 30% of large U.S. cities last quarter
By Sydney LakeAugust 11, 2025
Oakley’s billionaire founder is the latest victim of the sluggish luxury housing market—but the profit he could still make shows an underlying problem
Real EstateOakley’s billionaire founder is the latest victim of the sluggish luxury housing market—but the profit he could still make shows an underlying problem
By Sydney LakeAugust 7, 2025
The ultra-wealthy expect hotel-level amenities for their homes—and developers are racing to keep up
LifestyleThe ultra-wealthy expect hotel-level amenities for their homes—and developers are racing to keep up
By Sydney LakeAugust 6, 2025
Nvidia CEO Jensen Huang delivers a keynote address at the Consumer Electronics Show (CES) in Las Vegas, Nevada on January 6, 2025. Gadgets, robots and vehicles imbued with artificial intelligence will once again vie for attention at the Consumer Electronics Show, as vendors behind the scenes will seek ways to deal with tariffs threatened by US President-elect Donald Trump. The annual Consumer Electronics Show (CES) opens formally in Las Vegas on January 7, 2025, but preceding days are packed with product announcements.
LeadershipHow Nvidia’s billionaire CEO went from Denny’s dishwasher to leading a company with a $4.3 trillion market cap
By Sydney LakeAugust 5, 2025
Not even a 0% mortgage rate would make buying a house affordable in these 6 U.S. cities
Real EstateNot even a 0% mortgage rate would make buying a house affordable in these 6 U.S. cities
By Sydney LakeAugust 3, 2025
Bill Gates’ $645 million superyacht—the first ever to be powered by hydrogen—is for sale. A yachtie calls it ‘a modern engineering marvel, period’
LifestyleBill Gates’ $645 million superyacht—the first ever to be powered by hydrogen—is for sale. A yachtie calls it ‘a modern engineering marvel, period’
By Sydney LakeJuly 31, 2025
The mortgage rate decline it would take to make an average home affordable is ‘unrealistic,’ Zillow says
Real EstateThe mortgage rate decline it would take to make an average home affordable is ‘unrealistic,’ Zillow says
By Sydney LakeJuly 30, 2025
Americans spend an entire week’s worth of pay on rent every month—and in some cities, a full two weeks of income is just going to housing
Real EstateAmericans spend an entire week’s worth of pay on rent every month—and in some cities, a full two weeks of income is just going to housing
By Sydney LakeJuly 25, 2025
Overhead aerial view of newly built detached housing
Real EstateOxford Economics says the crumbling housing market will continue deteriorating because of two key factors
By Sydney LakeJuly 24, 2025
Homeowners are pouring their equity into renovations because there’s ‘no incentive’ to sell in today’s housing market
Real EstateHomeowners are pouring their equity into renovations because there’s ‘no incentive’ to sell in today’s housing market
By Sydney LakeJuly 24, 2025
Buyers
Real EstateBuyers wield more power in housing market, especially in Sun Belt, with contract cancellations on the rise
By Nick Lichtenberg and Sydney LakeJuly 23, 2025
Mark Cuban says the AI war ‘will get ugly’ and intellectual property ‘is KING’ in the AI world
AIMark Cuban says the AI war ‘will get ugly’ and intellectual property ‘is KING’ in the AI world
By Sydney LakeJuly 22, 2025
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