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Photo of Sasha Rogelberg
Sasha Rogelberg
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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Lewis Hamilton in a white jacket and glasses in the F1 paddock
SuccessMercedes’s Formula 1 team is hiring a ‘clothing executive’ to dress its drivers
By Sasha RogelbergNovember 3, 2024
Sundar Pichai gestures with both hands to his left.
TechAnxious Google employees just broached cost-cutting concerns with executives—who were dressed in Halloween costumes
By Sasha RogelbergNovember 1, 2024
Photo of Elon Musk
PoliticsTop election official says colleagues gave Elon Musk ‘hand-delivered’ notes to stop him from spreading misinformation
By Sasha RogelbergNovember 1, 2024
A man sits at a table typing on his laptop.
SuccessWork-from-home warriors just got more ammo in the RTO crusade: Jobs with WFH options have better stock returns, new study reveals
By Sasha RogelbergOctober 30, 2024
Zhang Yiming, wearing a blue Oxford shirt and glasses, looks pensive.
SuccessTikTok’s founder is now China’s richest person
By Sasha RogelbergOctober 29, 2024
A kid picks a pair of Crocs off a vertical display shelf.
RetailGen Alpha keeps tripping and falling over their own Crocs, so schools are banning the shoes over safety concerns
By Sasha RogelbergOctober 28, 2024
Jamie Dimon and Bill Gates wearing suits and sitting next to each other.
PoliticsJamie Dimon and Bill Gates won’t publicly criticize Trump because they need leverage in the next political firestorm, ‘CEO whisperer’ says: ‘They have to keep their powder dry’
By Sasha RogelbergOctober 27, 2024
A woman looks at a shelf of baked goods in a Walmart bakery.
RetailWalmart employee looked for her daughter for hours before finding her ‘charred remains’ in the store’s walk-in bakery oven
By Sasha RogelbergOctober 25, 2024
A man wearing headphones is sitting at a table eating a burger.
RetailA much bigger McDonald’s lawsuit is about to ‘erupt’ in the aftermath of its E. coli outbreak, food safety lawyer says
By Sasha RogelbergOctober 24, 2024
People wait on line at an airport gate to board the plane
RetailAmerican Airlines is testing a new system to humiliate ‘gate lice,’ the people who try to board planes before their seating group is called
By Sasha RogelbergOctober 24, 2024
Donald Trump clasps his hands together standing in front of a crowd and large American flag.
PoliticsDonald Trump’s flip-flopping on early voting isn’t the only reason Republicans are flocking to the polls, election expert says
By Sasha RogelbergOctober 24, 2024
A woman sits at a long table on her computer.
SuccessRemote workers are taking $10,000 incentives to move to Tulsa—and helping to solve its brain drain
By Sasha RogelbergOctober 23, 2024
A striking worker holds a picket sign.
FinanceBoeing’s new CEO says the company will be ‘iconic’ again—even after losing more than $6 billion last quarter
By Sasha RogelbergOctober 23, 2024
Photo of MrBeast, a.k.a. Jimmy Donaldson
RetailMrBeast’s Lunchables knockoff is already getting customer complaints of mold just one month after launch
By Sasha RogelbergOctober 22, 2024
A man walks down the stairs lite up with a "ByteDance" sign above it.
TechThe company that owns TikTok just fired an intern who ‘maliciously interfered’ with its AI—and caused $10 million in damages
By Sasha RogelbergOctober 21, 2024
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