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Photo of Phil Wahba
Phil Wahba
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Phil Wahba is a senior writer at Fortune primarily focused on leadership coverage, with a prior focus on retail. His award-winning features include profiles of CEOs at J.C. Penney and Kohl’s and an examination of how private equity transformed the retail sector. Phil joined Fortune in 2014 from Reuters, where over the course of six years, he covered retail, corporate bankruptcies, the stock exchanges, and wrote a weekly column about IPOs. He has also worked as a trade commissioner in New York for the Canadian government. He holds a B.Comm from HEC Montréal and an MBA from the University of Ottawa. In 2007, he graduated from Columbia University with a Masters in Journalism. He is also a CFA charter holder. In addition to his native French and English, Phil speaks Danish, Spanish, and German. He has run a marathon in every U.S. state.

Survey overload: Companies are inundating customers with endless surveys—and getting worse insights
MagazineSurvey overload: Companies are inundating customers with endless surveys—and getting worse insights
By Phil WahbaDecember 28, 2025
Hillary Super at the 2025 Victoria's Secret Fashion Show held at Steiner Studios on October 15, 2025 in New York, New York.
NewslettersActivist investors are disproportionately targeting female CEOs—and it’s costing corporate America dearly
By Phil WahbaDecember 10, 2025
Why smart CEOs are looking past the rosy ‘record Black Friday’ headlines
NewslettersWhy smart CEOs are looking past the rosy ‘record Black Friday’ headlines
By Phil WahbaDecember 2, 2025
Despite some green shoots, the new CEO of Kohl’s faces a tough slog to win back its AWOL shoppers
RetailDespite some green shoots, the new CEO of Kohl’s faces a tough slog to win back its AWOL shoppers
By Phil WahbaNovember 27, 2025
Lots of companies promise to put ‘customers at the center.’ Abercrombie & Fitch Co. turned the buzzword into real results
NewslettersLots of companies promise to put ‘customers at the center.’ Abercrombie & Fitch Co. turned the buzzword into real results
By Phil WahbaNovember 24, 2025
Artificial Christmas trees for sale
RetailYour Christmas tree may be pricier this year—but there are ways to get a deal
By Phil WahbaNovember 22, 2025
Doug McMillon, chief executive officer of Walmart Inc., during the 2024 CES event in Las Vegas, Nevada, US, on Tuesday, Jan. 9, 2024.
NewslettersWalmart and Target are both getting new CEOs—one succession plan has gone smoother than the other
By Phil WahbaNovember 20, 2025
A tale of two CEO successions: Walmart’s clean break vs. Target’s much-criticized transition
RetailA tale of two CEO successions: Walmart’s clean break vs. Target’s much-criticized transition
By Phil WahbaNovember 19, 2025
How Macy’s, Dillard’s, and Nordstrom are getting their groove back
RetailHow Macy’s, Dillard’s, and Nordstrom are getting their groove back
By Phil WahbaNovember 7, 2025
Starbucks’ new China strategy shows that winning over that lucrative market is easier said than done for Western brands
AsiaStarbucks’ new China strategy shows that winning over that lucrative market is easier said than done for Western brands
By Phil WahbaNovember 4, 2025
Ferrari is building the sleekest electric vehicle on Earth—but among those who can afford it, very few will have the opportunity to buy it
InnovationFerrari is building the sleekest electric vehicle on Earth—but among those who can afford it, very few will have the opportunity to buy it
By Phil WahbaOctober 27, 2025
How emerging economies are banking on their massive young populations to become innovation hotbeds rivaling Silicon Valley
InnovationHow emerging economies are banking on their massive young populations to become innovation hotbeds rivaling Silicon Valley
By Phil WahbaOctober 26, 2025
Can Macy’s win back America? How CEO Tony Spring is moving past denial and embracing change
RetailCan Macy’s win back America? How CEO Tony Spring is moving past denial and embracing change
By Phil WahbaOctober 18, 2025
The CEO behind Abercrombie & Fitch’s turnaround says the retailer isn’t chasing ‘cool’—it wants to be a ‘lifestyle’ brand instead
C-SuiteThe CEO behind Abercrombie & Fitch’s turnaround says the retailer isn’t chasing ‘cool’—it wants to be a ‘lifestyle’ brand instead
By Phil WahbaOctober 15, 2025
Best Buy’s CEO says growing spending power gap between affluent and poor ‘keeps me up at night’
ConferencesBest Buy’s CEO says growing spending power gap between affluent and poor ‘keeps me up at night’
By Phil WahbaOctober 14, 2025
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