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Photo of Phil Wahba
Phil Wahba
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Phil Wahba is a senior writer at Fortune primarily focused on leadership coverage, with a prior focus on retail. His award-winning features include profiles of CEOs at J.C. Penney and Kohl’s and an examination of how private equity transformed the retail sector. Phil joined Fortune in 2014 from Reuters, where over the course of six years, he covered retail, corporate bankruptcies, the stock exchanges, and wrote a weekly column about IPOs. He has also worked as a trade commissioner in New York for the Canadian government. He holds a B.Comm from HEC Montréal and an MBA from the University of Ottawa. In 2007, he graduated from Columbia University with a Masters in Journalism. He is also a CFA charter holder. In addition to his native French and English, Phil speaks Danish, Spanish, and German. He has run a marathon in every U.S. state.

How REI’s store closings in New York and Boston could derail the CEO’s efforts to win over employees
Future of WorkHow REI’s store closings in New York and Boston could derail the CEO’s efforts to win over employees
By Phil WahbaOctober 10, 2025
A Buffalo Bills player holds Gatorade cups on the sidelines during an NFL preseason football game against the Tampa Bay Buccaneers at Raymond James Stadium on August 23, 2025 in Tampa, Florida.
HealthInside PepsiCo’s beverage overhaul: A Gatorade reboot, the $2 billion Poppi buy, and a gut-health play, all under activist scrutiny
By Phil WahbaOctober 8, 2025
Fortune Archives: Rescuing an American fashion icon
NewslettersFortune Archives: Rescuing an American fashion icon
By Phil WahbaOctober 5, 2025
Can Canada become the next Silicon Valley amid U.S. trade tensions and immigration crackdowns?
EconomyCan Canada become the next Silicon Valley amid U.S. trade tensions and immigration crackdowns?
By Phil WahbaOctober 2, 2025
Inside Ralph Lauren’s luxe reset—and the CEO who made it stick
MagazineInside Ralph Lauren’s luxe reset—and the CEO who made it stick
By Phil WahbaOctober 2, 2025
Ikea’s new U.S. strategy: Amid tariffs and economic uncertainty, the furniture retailer is looking beyond the big blue box
North AmericaIkea’s new U.S. strategy: Amid tariffs and economic uncertainty, the furniture retailer is looking beyond the big blue box
By Phil WahbaOctober 1, 2025
One big winner of Trump’s H1-B crackdown could be Canada
PoliticsOne big winner of Trump’s H1-B crackdown could be Canada
By Phil WahbaSeptember 23, 2025
Cotopaxi’s CEO won’t abandon the brand’s signature bright colors in her quest to compete with Patagonia
NewslettersCotopaxi’s CEO won’t abandon the brand’s signature bright colors in her quest to compete with Patagonia
By Phil WahbaSeptember 22, 2025
Why Walmart’s U.S. CEO says staffing levels will remain steady even as A.I. becomes a bigger part of work
AIWhy Walmart’s U.S. CEO says staffing levels will remain steady even as A.I. becomes a bigger part of work
By Phil WahbaSeptember 9, 2025
What the CEOs of Walmart, Best Buy, Home Depot, and others are saying about the nervous consumer
NewslettersWhat the CEOs of Walmart, Best Buy, Home Depot, and others are saying about the nervous consumer
By Phil WahbaSeptember 2, 2025
customers walking into and out of Kohl's store
NewslettersInvestors like Kohl’s turnaround plan despite risk that cuts will hurt sales in the long run
By Phil WahbaAugust 28, 2025
Relieved Kohl’s investors give the stock a 20% boost—but the CEO’s plan to get ‘back to growth’ is far from a done deal
LeadershipRelieved Kohl’s investors give the stock a 20% boost—but the CEO’s plan to get ‘back to growth’ is far from a done deal
By Phil WahbaAugust 27, 2025
How Walmart’s CEO navigated tariffs to post a solid quarter: ‘We’re keeping our prices as low as we can for as long as we can’
EconomyHow Walmart’s CEO navigated tariffs to post a solid quarter: ‘We’re keeping our prices as low as we can for as long as we can’
By Phil WahbaAugust 21, 2025
How Target let Walmart steal its rizz
C-SuiteHow Target let Walmart steal its rizz
By Phil WahbaAugust 21, 2025
Target stock is down 64% over 4 years—and investors who were ‘hoping for an external CEO’ are disappointed by the choice of its next leader
C-SuiteTarget stock is down 64% over 4 years—and investors who were ‘hoping for an external CEO’ are disappointed by the choice of its next leader
By Phil WahbaAugust 20, 2025
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