“Candor is one of the things culturally that’s really important for us right now, because you can’t solve problems you’re not talking about,” Fiddelke told me. While that might sound squishy, it does echo the approach taken by Macy’s CEO Tony Spring, who told me the same thing in October and has watched the retailer’s long-awaited turnaround take hold.

Fiddelke, 49, is not kidding about the pace of change at Target: the cheap-chic retailer, which was thrown off its game by a COVID business boom and culture wars over DEI and LGBTQ rights, is overhauling categories it previously “owned” such as home goods, and clothing. It will add more space to its grocery sections, revamp its beauty business, and will ramp up store remodelings and renovations.

A culture that didn’t favor candor in recent years led to boring and off-trend offerings and stores that have lost a lot of their zhuzh, yielding weak sales for three years. (Target expects net sales to be up slightly this year, and shares rose 7% on Tuesday.) 

Fiddelke, who grew up on a farm in Iowa, says he learned early in his career at Target how crucial brutal honesty is to professional and corporate success. He spent his first five years on the retailer’s finance team before doing a tour of duty in stores that he thought would be a breeze. “I thought I had this place figured out. I was full of strong opinions about what Target should and shouldn’t do,” he recalls. It didn’t take long for things to go south. “I didn’t know the first thing about what it really takes to run a store on the front lines.” 

After he confessed to his boss that he was out of his depth, she told him that the admission would pave the way for professional growth. “If you’re vulnerable and curious, then candid, now we can do the work to learn,” he recalls her saying. And that’s a lesson he knows he needs to tap as he works to make Target “Tarzhay” again.

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top leadership news

New Berkshire Hathaway CEO goes all in

Warren Buffett's successor and Berkshire Hathaway CEO Greg Abel told CNBC on Thursday that he is putting his entire after-tax salary of $15 million into Berkshire Hathaway stock. “Absolute alignment with our shareholders, our partners, our owners is critical,” he said.

The end of Pax Americana?

Economic confidence is emboldening Europe's political leaders to split from the U.S. Fortune's Kamal Ahmed writes from the Mobile World Congress in Barcelona that business leaders are following suit, looking east—not west—for new partners.

OpenAI releases new ChatGPT model

OpenAI on Thursday launched GPT-5.4, its latest ChatGPT model, which the company says is its best yet for enterprise use. The model combines advanced reasoning, coding, and the ability to autonomously operate computers and software.

The markets

S&P 500 futures are down 0.21% this morning. The last session closed down 0.56%. The STOXX Europe 600 was up 0.05% in early trading. The U.K.’s FTSE 100 was up 0.09% in early trading. Japan’s Nikkei 225 was up 0.62%. China’s CSI 300 was up 0.27%. Hong Kong’s Hang Seng was up 1.72%. South Korea’s KOSPI was up 0.02%. India’s NIFTY 50 was down 1.28%. Bitcoin was down to $70K.

Around the watercooler

LVMH CEO Bernard Arnault is now 77. Thanks to a shareholder change to company bylaws, he can continue as boss until he’s 85 by Sasha Rogelberg

Fed survey reveals Trump’s tariff gut punch to the backbone of the U.S. economy: small business by Tristan Bove

Vanguard exec says Trump Accounts are a good idea, but don’t bank on them for college by Jacqueline Munis

Google’s AI chatbot convinced a man they were in love. It then allegedly told him to stage a ‘mass casualty attack’ in newly released lawsuit by Jake Angelo

Anthropic’s investors could be the key to ending its Pentagon standoff—but some investors have opposite views by Jessica Mathews

CEO Daily is compiled and edited by Joey Abrams, Claire Zillman and Lee Clifford.