Maxwell Adler

Stay informed with Maxwell Adler’s coverage and analysis for Fortune.

San Francisco

California’s population just increased for the first time since the pandemic

By Maxwell Adler and Bloomberg

Tiger Woods will create an apparel brand with TaylorMade after breaking up with Nike: ‘It won’t help you hit it further but you’ll look better than you do right now’

By Maxwell Adler and Bloomberg

Golden Gate Bridge at sunset in San Francisco

San Francisco’s population is bouncing back for the first time since losing tens of thousands in the post-pandemic exodus—but California numbers are still dwindling

By Eliyahu Kamisher, Maxwell Adler, and others

Rep. Maxwell Frost standing in front of American flags.

Personal Finance

The first Gen Z Congressman is making $174,000 a year but has such a bad credit score that a landlord just turned down his rental application

By Maxwell Adler, Ella Ceron, and others

Cristiano Ronaldo

The day they cut ties with Cristiano Ronaldo, the Glazers confirm they’re working with advisors on a potential Manchester United sale

By Maxwell Adler and Bloomberg

Elon Musk

Twitter tries to treat staff to national emotional wellness month as reports swirl that 75% will get sacked by Elon Musk

By Kurt Wagner, Edward Ludlow, and others

Elon Musk

Elon Musk says users should be allowed to tweet ‘pretty outrageous things’ in address to Twitter employees

By Kurt Wagner, Edward Ludlow, and others

Elon Musk

Twitter agrees to share bot data with Elon Musk while reassuring staff deal will go on

By Dana Hull, Maxwell Adler, and others

CEO of Tesla Motors Elon Musk speaks at the Tesla Giga Texas manufacturing “Cyber Rodeo” grand opening party on April 7, 2022 in Austin, Texas. – Tesla welcomed throngs of electric car lovers to Texas on April 7 for a huge party inaugurating a “gigafactory” the size of 100 professional soccer fields. (Photo by SUZANNE CORDEIRO / AFP) (Photo by SUZANNE CORDEIRO/AFP via Getty Images)

Elon Musk says he wants Twitter to be a free-speech bastion but his companies have a long history of silencing critics

By Dana Hull, Sarah Frier, and others

Meta COO Sheryl Sandberg and Activision Blizzard CEO Bobby Kotick

Sheryl Sandberg accused of burying articles on Activision CEO and former boyfriend Bobby Kotick, report says

By Maxwell Adler and Bloomberg

CEO of Tesla Motors Elon Musk speaks at the Tesla Giga Texas manufacturing “Cyber Rodeo” grand opening party in Austin, Texas, on April 7, 2022. – Tesla welcomed throngs of electric car lovers to Texas on April 7 for a huge party inaugurating a “gigafactory” the size of 100 professional soccer fields. (Photo by SUZANNE CORDEIRO / AFP) (Photo by SUZANNE CORDEIRO/AFP via Getty Images)

Elon Musk’s turn as Twitter’s most influential investor has been a long time coming. Here’s how he got there

By Maxwell Adler, Dana Hull, and others

Elon Musk sends Twitter stock price soaring with hostile takeover ‘best and final’ offer of $43 billion

By Maxwell Adler and Bloomberg

TOPSHOT – CEO of Tesla Motors Elon Musk speaks at the Tesla Giga Texas manufacturing “Cyber Rodeo” grand opening party on April 7, 2022 in Austin, Texas. – Tesla welcomed throngs of electric car lovers to Texas on April 7 for a huge party inaugurating a “gigafactory” the size of 100 professional soccer fields. (Photo by SUZANNE CORDEIRO / AFP) (Photo by SUZANNE CORDEIRO/AFP via Getty Images)

‘Super stressed’ Twitter staff have monthly ‘day of rest’ ruined by Musk drama

By Maxwell Adler, Sarah Frier, and others