Mark Gurman

Stay informed with Mark Gurman’s coverage and analysis for Fortune.

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  • Tim Cook, chief executive officer of Apple Inc., holds an iPhone 15 Pro Max during an event at Apple Park campus in Cupertino, California, US, on Tuesday, Sept. 12, 2023. Apple Inc. introduced its latest iPhones at an event Tuesday, banking on new materials, camera upgrades and improved performance to coax back consumers in a sluggish smartphone market. Photographer: David Paul Morris/Bloomberg via Getty ImagesTech

    Some Apple iPhone 15 Pro owners complain their new devices get too hot to touch while gaming or video chatting: ‘It’s burning up’

    By Mark Gurman and Bloomberg
  • Apple Inc. employees applaud as customers enter the new store in the Gangnam District of Seoul, South Korea, on Friday, March 31, 2023. Apple has enlisted K-pop girl band NewJeans to woo users in South Korea as the worlds most valuable company bets on a post-Covid global rebound in spending. Photographer: SeongJoon Cho/Bloomberg via Getty ImagesTech

    Apple’s retail workers will get smaller raises this year—only around 4%—now that labor shortages and unionization fears have dissipated

    By Mark Gurman and Bloomberg
  • Tim Cook, chief executive officer of Apple Inc., holds an iPhone 15 Pro Max during an event at Apple Park campus in Cupertino, California, US, on Tuesday, Sept. 12, 2023. Apple Inc. introduced its latest iPhones at an event Tuesday, banking on new materials, camera upgrades and improved performance to coax back consumers in a sluggish smartphone market. Photographer: David Paul Morris/Bloomberg via Getty ImagesTech

    Apple’s new iPhone 15 Pro Max is off to a big start as deliveries for new orders slips to November

    By Mark Gurman and Bloomberg
  • SHANGHAI, CHINA – APRIL 30, 2021 – A purple version of the iPhone 12/12 Mini is seen on sale at an Apple store in Shanghai, China, April 30, 2021. (Photo credit should read Costfoto/Future Publishing via Getty Images)Tech

    Apple tells staff how to react if customers ask about the iPhone 12 being pulled off shelves in France due to radiation concerns

    By Mark Gurman and Bloomberg
  • Dara Khosrowshahi, chief executive officer of Uber Technologies Inc., smiles during a Bloomberg Technology television interview in San Francisco, California, U.S., on Tuesday, Dec. 14, 2021. Khosrowshahi said the ride-hailing giant had its best week last week since the start of the pandemic. Photographer: David Paul Morris/Bloomberg via Getty ImagesTech

    Uber is planning a TaskRabbit-like service, suggests code discovered in its iPhone app

    By Mark Gurman, Natalie Lung, and others
  • The Apple Watch Series 8 on sale at the company’s Fifth Avenue store in New York, US, on Friday, Sept. 16, 2022. The latest iPhone hits stores Friday, and Apple Inc. is counting on well-heeled shoppers to make the device a hit during a year of roaring inflation and shaky technology spending. Photographer: Jeenah Moon/Bloomberg via Getty ImagesTech

    Your next Apple Watch might be made with a 3D printer—and more Apple products could follow

    By Mark Gurman and Bloomberg
  • BEIJING, CHINA – MARCH 24: Apple Inc. CEO Tim Cook attends China Development Forum (CDF) 2018 at the Diaoyutai State Guesthouse on March 24, 2018 in Beijing, China. China Development Forum (CDF) 2018 is hosted by the Development Research Center of the State Council of China on March 24-26 in Beijing. (Photo by Visual China Group via Getty Images/Visual China Group via Getty Images)Tech

    Apple has big plans to expand is retail business into China and plans to open another 53 stores around the world in the next 4 years

    By Mark Gurman and Bloomberg
  • MOUNTAIN VIEW, CALIFORNIA – MAY 10: Alphabet CEO Sundar Pichai delivers the keynote address at the Google I/O developers conference at Shoreline Amphitheatre on May 10, 2023 in Mountain View, California. Google held its annual Google I/O developers conference where they are expected to unveil the new Pixel Fold foldable smartphone. (Photo by Justin Sullivan/Getty Images)Tech

    Google just introduced a $1,799 foldable smartphone as it comes for the Samsung throne

    By Mark Gurman and Bloomberg
  • Tim Cook, chief executive officer of Apple Inc., greets customers during the opening of the new Apple BKC store in Mumbai, India, on Tuesday, April 18, 2023. Cook officially opened Apple Inc.’s first company-owned store in India, betting the iPhone maker’s retail outlets will help accelerate sales growth. Photographer: Indranil Aditya/Bloomberg via Getty ImagesTech

    Apple signals a recovery from the tech industry’s slump with a rebound in iPhone sales to a new quarterly record

    By Mark Gurman and Bloomberg
  • New Delhi, India – December 19: Google CEO Sundar Pichai & Minister of Communication Ashwini Vaishnaw, during the Google for India event in Pragiti Maidan, New Delhi on December 19, 2022. (Photo by Hardik Chhabra/ The India Today Group via Getty Images)Tech

    Google gives a sneak peek at its new Pixel foldable smartphone that closes like a clamshell and will debut next week

    By Mark Gurman and Bloomberg
  • Tim Cook, chief executive officer of Apple Inc., smiles as he greets customers during the opening of the new Apple BKC store in Mumbai, India, on Tuesday, April 18, 2023. Cook officially opened Apple Inc.’s first company-owned store in India, betting the iPhone maker’s retail outlets will help accelerate sales growth. Photographer: Indranil Aditya/Bloomberg via Getty ImagesTech

    Apple is working on an AI health coach that will track your emotions

    By Mark Gurman and The Associated Press
  • LOS ANGELES, CALIFORNIA – MARCH 07: Tim Cook attends the Apple original series ‘Ted Lasso’ Season 3 red carpet premiere event at Westwood Village Theater on March 07, 2023 in Los Angeles, California. (Photo by Emma McIntyre/WireImage)Tech

    Apple just declared a ‘resounding victory’ after a court upheld its App Store policies—again

    By Malathi Nayak, Mark Gurman, and others
  • LOS ANGELES, CALIFORNIA – MARCH 07: Tim Cook attends Apple Original Series “Ted Lasso” Season 3 Red Carpet Premiere Event at Westwood Village Theater on March 07, 2023 in Los Angeles, California. (Photo by Kevin Winter/GA/The Hollywood Reporter via Getty Images)Tech

    Apple joins the cost-cutting club. But unlike other tech giants, it’s limiting hiring rather than resorting to layoffs

    By Mark Gurman and Bloomberg
  • Apple CEO Tim Cook listens to US President Joe Biden deliver remarks on his economic plan at TSMC Semiconductor Manufacturing Facility in Phoenix, Arizona, on December 6, 2022. (Photo by Brendan SMIALOWSKI / AFP) (Photo by BRENDAN SMIALOWSKI/AFP via Getty Images)Tech

    Slow iPhone sales make for an unusually ugly quarter for Apple—and shows that even tech’s superstar is reeling from the sluggish economy

    By Mark Gurman and Bloomberg
  • BERLIN, GERMANY – AUGUST 14: A father and a child are working on a tablet together on August 14, 2018 in Berlin, Germany. (Photo by Janine Schmitz/Photothek via Getty Images)Tech

    Apple set to challenge Amazon and Google with big move into smart-home gadget market

    By Mark Gurman and Bloomberg