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Mark Gurman

Stay informed with Mark Gurman’s coverage and analysis.

Apple joins the cost-cutting club. But unlike other tech giants, it’s limiting hiring rather than resorting to layoffs
Tech
Apple joins the cost-cutting club. But unlike other tech giants, it’s limiting hiring rather than resorting to layoffs
By Mark Gurman and BloombergMarch 14, 2023
Slow iPhone sales make for an unusually ugly quarter for Apple—and shows that even tech’s superstar is reeling from the sluggish economy
Tech
Slow iPhone sales make for an unusually ugly quarter for Apple—and shows that even tech’s superstar is reeling from the sluggish economy
By Mark Gurman and BloombergFebruary 2, 2023
Apple set to challenge Amazon and Google with big move into smart-home gadget market
Tech
Apple set to challenge Amazon and Google with big move into smart-home gadget market
By Mark Gurman and BloombergJanuary 19, 2023
Apple’s Tim Cook takes a rare CEO pay cut after investor pushback. But he’ll still earn a fortune
Tech
Apple’s Tim Cook takes a rare CEO pay cut after investor pushback. But he’ll still earn a fortune
By Mark Gurman and BloombergJanuary 12, 2023
Apple is working on a new Mac update that Steve Jobs called ‘terrible’
Tech
Apple is working on a new Mac update that Steve Jobs called ‘terrible’
By Mark Gurman and BloombergJanuary 12, 2023
Apple says China’s lockdown of ‘iPhone City’ has led to ‘significantly reduced capacity’ ahead of the holidays
Tech
Apple says China’s lockdown of ‘iPhone City’ has led to ‘significantly reduced capacity’ ahead of the holidays
By Debby Wu, Mark Gurman and BloombergNovember 6, 2022
Apple avoids the recent gloomy results of rivals Amazon, Alphabet, and Meta. But it still warns of a slow holiday ahead
Tech
Apple avoids the recent gloomy results of rivals Amazon, Alphabet, and Meta. But it still warns of a slow holiday ahead
By Mark Gurman and BloombergOctober 27, 2022
For the first time ever, Apple has raised prices for its TV+ and music streaming. Here’s how much they’ll cost you now
Tech
For the first time ever, Apple has raised prices for its TV+ and music streaming. Here’s how much they’ll cost you now
By Mark Gurman and BloombergOctober 24, 2022
Top Apple executive is leaving after making crude remarks in TikTok video
Tech
Top Apple executive is leaving after making crude remarks in TikTok video
By Mark Gurman and BloombergSeptember 29, 2022
Amazon says a wide release of its Astro home robot is finally ‘in sight’
Tech
Amazon says a wide release of its Astro home robot is finally ‘in sight’
By Mark Gurman, Matt Day and BloombergSeptember 28, 2022
Apple plans fix for shaking iPhone 14 Pro Camera by next week
Tech
Apple plans fix for shaking iPhone 14 Pro Camera by next week
By Mark Gurman and BloombergSeptember 19, 2022
iPhone 14
Tech
Elon Musk says SpaceX has had ‘promising conversations’ with Apple about iPhone satellite service
By Loren Grush, Mark Gurman and BloombergSeptember 8, 2022
Apple offers few surprises with iPhone 14, but no price hike
Tech
Apple offers few surprises with iPhone 14, but no price hike
By Mark Gurman and BloombergSeptember 7, 2022
Trademark filings hint at what Apple will name its long-awaited AR/VR headset
Tech
Trademark filings hint at what Apple will name its long-awaited AR/VR headset
By Mark Gurman and BloombergAugust 28, 2022
Apple iPhones
Tech
Apple’s new iPhone 14 gets a prospective launch date — with big changes planned for the Pro line
By Mark Gurman and BloombergAugust 18, 2022
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