Daniela Sirtori

Stay informed with Daniela Sirtori’s coverage and analysis for Fortune.

  • A barista uses a portable blender to make cold foam at a Starbucks location in New York, US, on Thursday, Aug. 17, 2023. Starbucks Corp. spending billions of dollars to shave seconds from the process of making nearly everythingrevamping how it brews each cup of coffee, whips up Frappuccinos and blends the wildly popular cold foam. Photographer: Gabby Jones/Bloomberg via Getty ImagesRetail

    Starbucks beefs up hiring process in search for best baristas

    By Daniela Sirtori and Bloomberg
  • YICHANG, CHINA – MAY 31, 2025 – A pedestrian passed by a Starbucks store in Yichang, Hubei Province, China on May 31, 2025. (Photo credit should read CFOTO/Future Publishing via Getty Images)Finance

    Starbucks is changing how it charges for extra syrups, matcha powder

    By Daniela Sirtori and Bloomberg
  • Starbucks logo is seen on a coffee cup inside the chain's coffee shop on June 9, 2025 in Hangzhou, Zhejiang Province of China.Retail

    RFK Jr. says Starbucks CEO pledged healthier menu options

    By Daniela Sirtori and Bloomberg
  • Miami Beach, Florida, Lincoln Road, Starbucks Coffee shop, baristas working. (Photo by: Jeffrey Greenberg/Universal Images Group via Getty Images)Retail

    Starbucks baristas strike over dress code, signal more walkouts

    By Daniela Sirtori and Bloomberg
  • A Starbucks Coffee store in Lisbon, Portugal, on August 24, 2024.Retail

    Starbucks seeks to slash million-dollar store upgrade costs

    By Daniela Sirtori and Bloomberg
  • The outside of a ChipotleRetail

    Chipotle is opening up in Mexico in first foray into Latin America

    By Daniela Sirtori and Bloomberg
  • Cathy Smith, Executive VP and CFO of Target, speaks at a financial community meeting, Tuesday, March 5, 2019, in New York. (AP Photo/Mark Lennihan)Leadership

    Starbucks names new CFO in latest leadership overhaul

    By Bloomberg and Daniela Sirtori
  • Lights illuminate the logo of Colonel Sanders, founder of the Kentucky Fried Chicken fast food restaurant KFC outside a branch which is next door to McDonald's restaurant, on December 24, 2024 in Taunton, England.Retail

    KFC parent to relocate some corporate staff, centralize offices

    By Daniela Sirtori and Bloomberg
  • Starbucks CEO Brian NiccolRetail

    Starbucks bets on mugs, macchiato art in test of CEO’s vision

    By Bloomberg and Daniela Sirtori
  • A Starbucks Coffee store in Lisbon, Portugal, on August 24, 2024. Brian Niccol, CEO of Starbucks starting next month, has his travel expenses covered: the company makes a private jet available to him. This point causes strong controversy during the last week in the United States, contrasting with the environmental care and waste reduction policies that the company implements for several years. This year, Starbucks boasts about reducing the use of plastic in its cups by 20%. (Photo by Luis Boza/NurPhoto ) (Photo by Luis Boza/NurPhoto via Getty Images)Leadership

    Starbucks CEO awarded $96 million in first few months on job

    By Daniela Sirtori and Bloomberg
  • NEW YORK, NY – JUNE 10: CEO of Taco Bell Corp. Brian Niccol rings the NASDAQ Opening Bell at NASDAQ MarketSite on June 10, 2015 in New York City. (Photo by Robin Marchant/Getty Images)Leadership

    Starbucks threatens to fire staff who don’t come back to office

    By Daniela Sirtori, Matthew Boyle, and others
  • Chipotle workers are seen fulfilling orders.Tech

    Chipotle’s new AI recruiter aims to cut hiring time by 75%

    By Daniela Sirtori and Bloomberg
  • Former Starbucks CEO Howard Schultz testifies before the Senate in 2023.Retail

    Starbucks phases out Schultz’s beloved pastry brand

    By Daniela Sirtori and Bloomberg
  • A Starbucks Coffee store in Lisbon, Portugal. The logo is clearly visible.Retail

    Starbucks CEO wants workers in office but won’t give mandates: ‘We’re all adults here’

    By Daniela Sirtori and Bloomberg
  • The image shows a busy Starbucks storefront with a crowd of people walking past in both directions. The familiar Starbucks logo with the mermaid is prominently displayed above the entrance. Some people are exiting the store while others are walking by on the street, with a mix of blurred motion capturing the bustling urban environment. The setting appears to be in a city, with a nearby brightly lit shop visible in the background.Retail

    Starbucks CEO creates new role to help revive coffeehouse vibe

    By Daniela Sirtori and Bloomberg