Bruce Einhorn

Stay informed with Bruce Einhorn’s coverage and analysis for Fortune.

  • Elon Musk is seen at a panel event. He is wearing a tee shirt under a blazer and is looking up and out toward the audience.Tech

    Musk slams FAA fine on SpaceX, threatens to sue for ‘regulatory overreach’

    By Bruce Einhorn and Bloomberg
  • PARIS, FRANCE – JUNE 16: Chief Executive Officer of SpaceX and Tesla and owner of Twitter, Elon Musk attends the Viva Technology conference dedicated to innovation and startups at the Porte de Versailles exhibition centre on June 16, 2023 in Paris, France. Elon Musk is visiting Paris for the VivaTech show where he gives a conference in front of 4,000 technology enthusiasts. He also took the opportunity to meet Bernard Arnaud, CEO of LVMH and the French President. Emmanuel Macron, who has already met Elon Musk twice in recent months, hopes to convince him to set up a Tesla battery factory in France, his pioneer company in electric cars. (Photo by Chesnot/Getty Images)Tech

    A top Chinese carmaker is launching satellites into low-Earth orbit for real-time communication anywhere—giving Elon Musk’s SpaceX some company

    By Linda Lew, Bruce Einhorn, and others
  • Chairman of Foxconn Technology Group Young Liu delivers a speech during the Hon Hai Tech Day in Taipei on October 18, 2023. (Photo by I-Hwa Cheng / AFP) (Photo by I-HWA CHENG/AFP via Getty Images)Tech

    Foxconn sends satellites to space as the business of making iPhones and laptops slows, diversification effort accelerates

    By Jane Lanhee Lee, Bruce Einhorn, and others
  • This video screenshot shows the Soyuz-2.1b rocket carrying the Luna-25 lunar station blasting off from the Vostochny Cosmodrome in the Amur Oblast of Russia’s Far East on Aug. 11, 2023. Russia successfully launched the Luna-25 lunar station early Friday, embarking on a historic mission to explore the south pole of the Moon. Luna-25 is expected to become the first station in history to land on the south pole of the Moon, a region with complex terrain and potential resources. (Photo by Xinhua via Getty Images)Tech

    Russia’s Luna-25 crashes near moon’s south pole in latest setback for reeling space program

    By Bruce Einhorn and Bloomberg
  • SpaceX, Twitter and electric car maker Tesla CEO Elon Musk looks on as he speaks during his visit at the Vivatech technology startups and innovation fair at the Porte de Versailles exhibition center in Paris, on June 16, 2023. (Photo by Alain JOCARD / AFP) (Photo by ALAIN JOCARD/AFP via Getty Images)

    Taiwan needs SpaceX’s Starlink or something like it in case China invades. Here’s why it’s looking beyond Elon Musk

    By Cindy Wang, Jamie Tarabay, and others
  • WENCHANG, CHINA – JULY 24: A Long March-5B Y3 rocket carrying China’s space station lab module Wentian blasts off from Wenchang Spacecraft Launch Site on July 24, 2022 in Wenchang, Hainan Province of China. (Photo by VCG/VCG via Getty Images)

    U.S. group warns a Chinese rocket plunging to earth could land in a populated area. China says it’s just Western ‘sour grapes’ over its arrival as a space power

    By Bruce Einhorn, Shirley Zhao, and others

  • Hong Kong tightens COVID travel rules on 16 countries, ‘devastating’ business planning

    By Jinshan Hong, Bruce Einhorn, and others
  • Ghosn's escape has raised questions about whether or not his bail conditions were too lax

    Japanese Bail Was Called Too Harsh. After Ghosn Flees, Japan Asks: Was It Harsh Enough?

    By Lisa Du, Bruce Einhorn, and others
  • Environmental activists participate during the Global Strike 4 Climate event in Bangkok, Thailand, 20 September 2019. (Photo by Anusak Laowilas/NurPhoto via Getty Images)Environment

    ‘You’re Burning Our Future.’ Protesters Rally Around the World in Global Climate Strike

    By Bruce Einhorn, Thuy Ong, and others
  • SHANGHAI, CHINA - 2019/09/08: American multinational technology company Apple store and logo seen in Shanghai with Oriental Pearl Tower in the background. (Photo by Alex Tai/SOPA Images/LightRocket via Getty Images)Retail

    Apple’s Brand Reputation Is the Latest Victim of the U.S.-China Trade War

    By Bruce Einhorn and Bloomberg
  • Customers are seen inside the French luxury fashion brandRetail

    With White-Glove Service, China’s $112 Billion Luxury Goods Market Is Shifting Online

    By Bruce Einhorn, Jinshan Hong, and others
  • CHINA-ECONOMY-POLITICS-CONGRESSRetail

    Fashion to Bicycles: Retail Price Hike Concerns Resurface Over U.S.-China Tariff War

    By Bruce Einhorn, Angus Whitley, and others