Anton Wilen

Benedikt Kammel

Bloomberg

Helena Helmersson, designated CEO of Swedish clothing retail giant Hennes and Mauritz (H&amp;M), arrives for a press conference at the company's headquaters in Stockholm, January 30, 2020. (Photo by Jonas EKSTROMER / TT News Agency / AFP) / Sweden OUT (Photo by JONAS EKSTROMER/TT News Agency/AFP via Getty Images)

H&M’s first female CEO takes over from founding family scion after fast-fashion pioneer struggles

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BARCELONA, CATALONIA, SPAIN - 2019/11/25: The H&amp;M logo, the Swedish chain of clothing and accessories stores, seen at the Passeig de Gràcia store. A boulevard of just over a kilometre, the Passeig de Gràcia store brings together the most important commercial brands in the world of fashion and luxury accessories. Black Friday commercial campaign determines the beginning of the most significant sales period oriented to the Christmas period. (Photo by Paco Freire/SOPA Images/LightRocket via Getty Images)

H&M Is the Latest Fashion Retailer to Test Clothing Rental

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