Alexandra Sternlicht covers tech for Fortune. Her award-winning reporting for Fortune has been cited by the U.S. Supreme Court and many media outlets. Previously, she worked at Forbes and the New York Times. She's also a Columbia Business School MBA student and alum of Columbia Journalism School's Knight-Bagehot Fellowship as well as the University of Pennsylvania, where she graduated magna cum laude.
TechAmazon is building a creator platform by mixing commerce with content. One agency manager says top talent hitting $1 million in commissions
By Alexandra SternlichtJune 27, 2023
TechMrBeast’s manager warns creators about relying on TikTok as platform risks increase ahead of 2024 elections
By Alexandra SternlichtJune 22, 2023
TechVideo game streamers are rebelling against Twitch’s lower revenue split and moving to a 4-month old platform run by a crypto casino operator in Australia
By Alexandra SternlichtJune 16, 2023
TechYouTube stars like MrBeast and Adam Waheed are using A.I. to speak different languages and ‘supercharge’ audience growth
By Alexandra SternlichtJune 14, 2023
TechYouTube is making two big moves to woo creators with cash, raising the stakes in the video platform wars
By Alexandra SternlichtJune 13, 2023
By Alexandra SternlichtJune 9, 2023
TechTikTok used to show mental health content on tobacco-related searches. Now these searches return endless streams of substance use and abuse
By Alexandra SternlichtJune 3, 2023
TechTikTok stars Charli and Dixie D’Amelio launched a shoe company they hope will spawn a direct-to-consumer retail empire, and rewrite the business playbook for creators
By Alexandra SternlichtMay 24, 2023
ConferencesHow LTK’s cofounder competes against big social with her billion-dollar ‘shopping community’ app that turns some influencers into millionaires
By Alexandra SternlichtMay 20, 2023
By Alexandra SternlichtMay 19, 2023
ConferencesThe NFL’s first Black female president is trying to make Gen Z and women care about football
By Alexandra SternlichtMay 17, 2023
NewslettersThe $1-a-minute ‘virtual girlfriend’ bot has seen a surge in users—and a barrage of death threats against the woman the bot is based on
By Alexandra SternlichtMay 12, 2023
TechA 23-year-old Snapchat influencer used OpenAI’s technology to create an A.I. version of herself that will be your girlfriend for $1 per minute
By Alexandra SternlichtMay 9, 2023
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