In the four days since I wrote about CarynAI, an A.I.-based “virtual girlfriend” straight out of the movie Her, the story and the bot have gone completely viral—tapping into people’s curiosity, fears, sense of wonder, and some of the darker aspects of humanity.

Usage of CarynAI has increased by 2,000%, with 8,000 users paying for upwards of 10 minutes with CarynAI, in the last 48 hours, the influencer’s business manager tells me. The negative blowback has also been significant. On a Reddit thread with 15,000 votes, detractors have blasted CarynAI, likening it to dystopian sci-fi nightmares.

It’s not surprising that many people would be concerned, and even a bit spooked, about what CarynAI represents. As some of the experts I spoke to for the story told me, this opens up a pandora’s box of ethical and societal concerns.

Another enormous source of concern is what Caryn Marjorie—the 23-year-old Snapchat influencer that the CarynAI bot is based on—told me when I followed up with her after the story was published. According to Marjorie, she has received numerous death threats from religious groups labeling her “evil” and saying that CarynAI “goes against god.” She’s forwarding the threats to the FBI, and her security team, which includes a 24/7 bodyguard, who advised her to avoid discussing the threats beyond what she told me. 

With the whirlwind of threats and feedback, CarynAI has stopped accepting new customers. (Update: Marjorie’s business manager says the bot is now accepting 500 new customers per day.)

“There’s been mixed opinions,” says Marjorie during our Friday morning call. She’s far quieter, seemingly picking words with caution, and allowing her business manager to step in for answers. 

This is a stark contrast from my first in-person meeting with Marjorie on a makeshift patio at the Barker Hanger outside the Santa Monica airport at the Snap Partner Summit where the influencer gleamed with joy (perhaps joyful innocence) about bringing CarynAI to the world. 

Her manager cuts in during our call: “Caryn’s been really overwhelmed with everything that’s been going on.”

The manager previously shared a financial statement with me to prove that CarynAI had generated $71,610 in revenue from its first week in open beta testing with 1,000 users. Now he declines to share updated financials but says the last 48 hours have generated a six-figure payout. 

Marjorie says that she and the team behind CarynAI at Forever Voices have been caught off guard by the bot’s inclination toward sexual language, saying that technology is far more sexual than they anticipated. Whether they’re being honest or disingenuous is tough to know; after all, it does seem like sexual language is something the team should have anticipated given that this would be a draw for many users. 

Detractors aside, Marjorie remains committed to her original mission of “curing loneliness” with CarynAI. “The fact that CarynAI is nonjudgmental, and is always there to listen, once again, I still think that’s a great first step,” says Marjorie. “Nothing’s gonna stop me from making CarynAI even better.”

After our call, she texts me: “so sorry if i sounded distant by the way, thanks for writing the follow up piece! its been a little bit overwhelming on my end 🙏.”

As generative A.I. tech becomes increasingly enmeshed into our lives—whether it’s with chatbots and virtual romantic partners, or A.I.-created songs and art—we’re all likely to feel a bit overwhelmed in the coming months and years. And probably surprised by some of the strong reactions people have to A.I. as well.

Want to send thoughts or suggestions to Data Sheet? Drop a line here.

Alexandra Sternlicht

Data Sheet’s daily news section was written and curated by Andrea Guzman. 

NEWSWORTHY

Elon Musk passes the torch. It's official: Linda Yaccarino will be the next CEO of Twitter. Elon Musk confirmed the news in a tweet on Friday, saying that the NBCUniversal ad executive will focus primarily on business operations, while he oversees product design and new technology. Yaccarino’s background involves managing a staff of about 2,000 employees and overseeing advertising, partnerships, and marketing. She was also tasked with the monetization strategy behind NBCUniversal's ad-supported Peacock streaming service. The big question, as one expert on organizational behavior told Fortune, is whether Musk's continued presence as the CTO and the executive chair will suppress the new chief’s ability to implement strategic change.

Netflix cuts down on spending. Netflix is cutting $300 million in costs this year, in part because its revenue-generating plans to crack down on password sharing were pushed back from the first quarter to the second quarter. That delay happened so the company could learn which approach was best for members and its business, the Wall Street Journal reports. But the delay means revenue from the change won’t arrive until around the second half of the year. Still, staffers were told there wouldn’t be a hiring freeze or additional layoffs.

Google’s A.I.-powered search product. The new search product from Google known as SGE has the potential to be disruptive. It can generate a coherent capsule answer of several paragraphs or a bullet-pointed list in response to most search queries. On desktop, it displays highly-relevant search results to the right of the capsule summary and includes standard web search results. Still, Fortune’s demo of the product found that loading can take much longer than a standard Google search and the capsule summary takes up the entire first screen when using it on mobile. Even with some snags, analysts say Google still has the expertise to dominate the A.I. battles. 

Lyft nixes shared rides. After beating Uber to launching shared rides in 2014, Lyft has decided to end the service. It’s one of the latest product changes David Risher has made since becoming CEO in April and comes ahead of the summer travel season. Lyft will also make it easier for customers to pre-book a trip immediately after a flight lands and add a calendar integration that pulls flight details and sends notifications for users to book a trip.

SIGNIFICANT FIGURES

2.2 million

—The number of Peloton bikes recalled after reports of seats breaking during use. Only the PL-01 models are affected, and it’s recommended that owners stop using the device and order a free seat post from Peloton. The Verge reports that the rapid response is a change from its 2021 recalls of the Tread and Tread Plus when Peloton denied that using the fitness equipment was a risk.

IN CASE YOU MISSED IT

Former FTX chief compliance officer cooperating in crypto lawsuit against Tom Brady, Shaq and celebrity promoters, by Shawn Tully

A.I. as ‘amplification intelligence’ will be part of ‘every professional activity’ within 2 to 5 years, says Reid Hoffman, by Steve Mollman

AWS and Microsoft Azure dominate cloud computing. But could Google Cloud beat them in Web3?, by Ben Weiss

YouTuber deliberately crashed plane in California mountains for views and to cash in on a sponsorship deal, authorities say, by Eleanor Pringle

A.I. will be ‘revolutionary’ for investing but won’t replace humans anytime soon, Morgan Stanley survey finds, by Tristan Bove

BEFORE YOU GO

Release day for 'Tears of the Kingdom.' The most anticipated Nintendo title of 2023 has arrived. The Legend of Zelda: Tears of the Kingdom is now available, and Nintendo is betting on it to drive Switch sales. It helps that reviews are overwhelmingly positive, scoring nine out of 10 and higher in many outlets.

The game builds on Zelda’s legacy by encouraging players to invent solutions like rocket ships and robots while playing. One engaged player has already beaten the game, achieving a completion time of 1:34:33.