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Photo of Alexandra Sternlicht
Alexandra Sternlicht
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Alexandra Sternlicht covers tech for Fortune. Her award-winning reporting for Fortune has been cited by the U.S. Supreme Court and many media outlets. Previously, she worked at Forbes and the New York Times. She's also a Columbia Business School MBA student and alum of Columbia Journalism School's Knight-Bagehot Fellowship as well as the University of Pennsylvania, where she graduated magna cum laude.

Creators revealed an interesting theme in this round of tech earnings reports
Newsletters
Creators revealed an interesting theme in this round of tech earnings reports
By Alexandra SternlichtApril 28, 2023
YouTube’s ‘number one’ priority is Shorts—its TikTok rival—as new CEO Neal Mohan scrambles to reverse declining ad revenue
Tech
YouTube’s ‘number one’ priority is Shorts—its TikTok rival—as new CEO Neal Mohan scrambles to reverse declining ad revenue
By Alexandra SternlichtApril 26, 2023
Snapchat is making its ChatGPT-powered A.I. bot available to all users
Tech
Snapchat is making its ChatGPT-powered A.I. bot available to all users
By Alexandra SternlichtApril 19, 2023
Snap doubles down on creators, opening ad-revenue sharing and launching public stories to users over 18
Tech
Snap doubles down on creators, opening ad-revenue sharing and launching public stories to users over 18
By Alexandra SternlichtApril 19, 2023
Photo illustration of the Binance logo with a fish hook dangling from it, and Crypto coins on the hook as bait.
Finance
How Binance turned regular people who plug crypto into millionaires: Inside its 26,000-person influencer army
By Shawn Tully and Alexandra SternlichtApril 8, 2023
Creators are lashing out at Meta and Twitter for selling verified user badges: ‘It opens the door to so many negative things for a cash grab’
Tech
Creators are lashing out at Meta and Twitter for selling verified user badges: ‘It opens the door to so many negative things for a cash grab’
By Alexandra SternlichtApril 7, 2023
As TikTok battles to remain in the U.S., it’s offering creators ‘free exposure’ in exchange for becoming the faces of company marketing
Tech
As TikTok battles to remain in the U.S., it’s offering creators ‘free exposure’ in exchange for becoming the faces of company marketing
By Alexandra SternlichtMarch 24, 2023
A picture of Omsom cofounder Vanessa Pham.
Newsletters
As Silicon Valley Bank died, a viral startup star was born
By Alexandra SternlichtMarch 17, 2023
David Dobrick and Hannah Stocking on background with layered Snapchat logos.
Tech
Snap’s ‘insane’ monetization is making it a new creator favorite, attracting stars like David Dobrik and paying another creator more than $10,000 some days
By Alexandra SternlichtMarch 16, 2023
An analysis of regulatory filings reveals that 1,074 firms—from Andreessen Horowitz to General Catalyst—were holding capital at Silicon Valley Bank in 2022
Finance
An analysis of regulatory filings reveals that 1,074 firms—from Andreessen Horowitz to General Catalyst—were holding capital at Silicon Valley Bank in 2022
By Jessica Mathews and Alexandra SternlichtMarch 12, 2023
Exterior shot of Silicon Valley Bank
Tech
Silicon Valley Bank’s collapse is already causing collateral damage that’s sinking stablecoin values and delaying paychecks
By Alexandra SternlichtMarch 11, 2023
YouTube’s new ‘wartime’ CEO faces the first-ever revenue declines and fierce competition. Here’s why insiders are betting on Neal Mohan.
Tech
YouTube’s new ‘wartime’ CEO faces the first-ever revenue declines and fierce competition. Here’s why insiders are betting on Neal Mohan.
By Alexandra SternlichtFebruary 28, 2023
What will longtime YouTube boss Susan Wojcicki’s departure mean for creators?
Newsletters
What will longtime YouTube boss Susan Wojcicki’s departure mean for creators?
By Alexandra SternlichtFebruary 17, 2023
YouTube unleashed a new weapon in the short-form video wars, and the results after two weeks should worry TikTok and Instagram
Tech
YouTube unleashed a new weapon in the short-form video wars, and the results after two weeks should worry TikTok and Instagram
By Alexandra SternlichtFebruary 16, 2023
Mark Zuckerberg is pinning his comeback on Reels. Here’s how viral ‘creators’ could make or break his plan.
Tech
Mark Zuckerberg is pinning his comeback on Reels. Here’s how viral ‘creators’ could make or break his plan.
By Alexandra SternlichtFebruary 3, 2023
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