Prarthana Prakash

Prarthana Prakash

Prarthana Prakash was a Europe business reporter at Fortune.

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  • andy jassySuccess

    Amazon’s sweeping RTO mandate might end up being more lax in Europe than in the U.S., report says

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  • an aircraft landing in nuuk, greenlandPolitics

    Donald Trump’s Greenland ‘fetish’ is spooking Europe—though this isn’t his first time, nor is he the only U.S. president to have tried it

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  • Axel DumasRetail

    Hermès boss doesn’t like the company being compared to archrival LVMH, which once tried to buy the Birkin bag maker

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  • Mark Read, CEO of WPP.Success

    Global ad giant WPP issues sweeping RTO mandate for its 114,000 staff, calling them back to office 4 days a week

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  • a busy shopping streetRetail

    The golden Christmas period was a huge boost for the U.K.’s biggest supermarkets Tesco and Sainsbury’s. But 2025’s storm clouds are brewing

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  • Stefano CantinoRetail

    Gucci will need to make a comeback under its new CEO—and it won’t be the first time for the languishing Italian luxury brand

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  • L’Oréal revealed its Cell BioPrint device at CES 2025.Lifestyle

    L’Oréal is launching a device that’ll tell you exactly what your skin needs (and doesn’t) so you don’t ‘audition’ products

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  • person pouring beer from a tapLifestyle

    Social stigma still overshadows 0.0 drinks for Gen Z, even as Diageo, Heineken, and AB InBev bet big on alcohol-free options

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  • donald trump on the phoneTech

    Europe stunned the world with its ‘regulatory tsunami’ last year—but AI and Trump will add new snags in 2025

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  • Bernard Arnault, Ana Botín and Sharon WhiteFeatures

    The people we think shaped European business in 2024

    By Prarthana Prakash, Alex Wood Morton, and others
  • a selection of mcdonald's products in a collageFeatures

    How McDonald’s has kept Europeans hooked by fusing an American fast-food staple with local delicacies

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  • An activist in the Plaza de San Jaime, in the historic center, shows a sign with the phrase ”Tourists go home” in Barcelona, Spain, on November 10, 2024. (Photo by Jorge Mantilla/NurPhoto via Getty Images)Features

    Tourism has become a dirty word. But 2025 could be the year vacationers stop being the villains, experts predict

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  • Photo of oil pumpsPolitics

    Russia’s multibillion-dollar revenue stream may soon grind to a halt, thanks to Ukraine. Its ripple effects could hit Europe

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  • a picture of erno rubik holding a rubik's cubeFeatures

    Rubik’s Cube is still selling millions after 50 years. Here’s how the old-school toy is keeping up with Gen Z’s digital shift

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  • slabs of butter stacked at grocery storesRetail

    Poland is selling 1,000 metric tons of frozen butter to tackle inflation

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