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Prarthana Prakash
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Prarthana Prakash was a Europe business reporter at Fortune.

Shoppers at New Bond Street in London, U.K.
RetailLuxury brands embrace cryptocurrency as Bitcoin surges from Trump’s election
By Prarthana PrakashDecember 18, 2024
a person sitting on a floor with a bag of lego box next to him
RetailLego bricks have won over adults, growing its $10 billion toy market foothold—and there’s more to come
By Prarthana PrakashDecember 18, 2024
people walking into a building
FeaturesLondon’s love-to-hate business district Canary Wharf shows the future of work is about more than just the office
By Prarthana PrakashDecember 13, 2024
LVMH CEO Bernard Arnault.
SuccessBernard Arnault turned a one-franc deal in 1984 into a €319 billion luxury empire. Now, memories of the controversial 40-year-old deal are resurfacing
By Prarthana PrakashDecember 11, 2024
Smirnoff, Baileys, and Johnny Walker bottles, and, Guinness in a glass on a yellow background.
LeadershipDiageo once owned Burger King and Häagen-Dazs. Now it’s a drinks empire with Guinness, Baileys, and 11 other billionaire brands 
By Prarthana PrakashDecember 11, 2024
people on a tourist boat in a water canal with colorful buildings at the back
LifestyleAmsterdam has long wanted to keep ‘nuisance’ tourists away. First, it banned new hotels and now, it plans to ban cruises
By Prarthana PrakashDecember 11, 2024
Photo of Emma Watson
RetailForget bling, De Beers has found a surprising use for lab-grown diamonds outside of luxury jewelry, and business is booming
By Prarthana PrakashDecember 9, 2024
John Lyttle standing
LeadershipRetail giant Boohoo’s ex-CEO reportedly quit after being stalked and spied on, underscoring growing fears over executives’ security
By Prarthana PrakashDecember 6, 2024
Children attend a school ceremony in St. Petersburg, Russia.
LifestyleRussia is speeding into a demographic crisis with a 25-year-low birth rate as the Ukraine war rages on
By Prarthana PrakashDecember 6, 2024
people walking on a bridge in london
SuccessA tech company saw blockbuster results from U.K.’s first medical trial of a 4-day workweek. Yet, it’s ditching the model for one key reason
By Prarthana PrakashDecember 6, 2024
people drinking guinness beer
LifestyleDiageo is capping Guinness supply for the festive season in the U.K. because it’s become too popular
By Prarthana PrakashDecember 5, 2024
Tony’s Chocolonely is one of the fastest growing chocolatiers. But its boss says selling chocolate isn’t the main goal—shaking up the cocoa industry is
FeaturesTony’s Chocolonely is one of the fastest growing chocolatiers. But its boss says selling chocolate isn’t the main goal—shaking up the cocoa industry is
By Prarthana PrakashDecember 4, 2024
people walking on Milan street
PoliticsItaly’s tax system is so out of whack that the wealthiest 7% benefit from lesser tax compared with its lowest earners
By Prarthana PrakashDecember 3, 2024
hein schumacher
RetailUnilever wants to sell brands worth €1 billion in sales collectively to trim the fat, reports say
By Prarthana PrakashDecember 2, 2024
woman smelling food from a caserole
LifestylePeople will do anything to get away from ultra-processed foods—from ‘no recipe recipes’ to making anything edible from scratch
By Prarthana PrakashNovember 29, 2024
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