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REI CEO Eric Artz.<br />
Courtesy of REI

REI has hemorrhaged money for two years in a row. Now employees fear its famed outdoor-nerd culture is at risk

Brian Niccol, CEO of Chipotle photographed at Chipotle’s Cultivate Center in Irvine, CA on February 27, 2023. by Maggie Shannon.

How the CEO who saved Chipotle could turn around struggling Starbucks

PHILADELPHIA, PENNSYLVANIA – JULY 13: Vice President Kamala Harris speaks during a campaign event at the Asian and Pacific Islander American Vote Presidential Town Hall at the Pennsylvania Convention Center on July 13, 2024 in Philadelphia, Pennsylvania. Harris continues campaigning ahead of the presidential election as Democrats face doubts about President Biden’s fitness in his run for re-election against former President Donald Trump. (Photo by Drew Hallowell/Getty Images)

What Fortune 500 CEOs could expect from a Kamala Harris administration

Bracken Darrell, current CEO of VF, speaking at a conference in Hong Kong, China, on Tuesday, July 11, 2017.

Apparel giant VF dumps Supreme after $2 billion acquisition in a cautionary tale of tragically hip dealmaking

CANNES, FRANCE – JUNE 19: Elon Musk attends ‘Exploring the New Frontiers of Innovation: Mark Read in Conversation with Elon Musk’ session during the Cannes Lions International Festival Of Creativity 2024 – Day Three on June 19, 2024 in Cannes, France. (Photo by Marc Piasecki/Getty Images)

Elon Musk and Bill Ackman quickly endorsed Trump after his assassination attempt, but expect most CEOs to stay out of the fray

CHICAGO – MAY 26: Shoppers leave the Costco Store May 26, 2005 in Chicago, Illinois. Costco reported today an increase of six percent in third quarter profits over the same period last year. (Photo by Scott Olson/Getty Images)

Costco’s new outsider CFO makes a splash with the first membership fee increase in 7 years

Hal Lawton, CEO of Tractor Supply Co., photographed at a Tractor Supply store in Ashland City, Tennessee on May 7, 2021. Emily Dorio for Fortune

Tractor Supply’s DEI reversal to appease right-wing critics could fracture its surprisingly diverse ‘exurban’ customer base

Whole Foods CEO Jason Buechel speaking at the Fancy Food Show in New York on June 25, 2024.

Whole Foods is cutting prices and ditching its ‘Whole Paycheck’ aura to appeal to inflation-weary shoppers

Nike CEO John Donahoe poses for a photograph during a visit to Nike European Logistics Campus in Laakdal, June 7, 2023. (Photo by JONAS ROOSENS / Belga / AFP) / Belgium OUT (Photo by JONAS ROOSENS/Belga/AFP via Getty Images)

Nike’s CEO is under pressure to innovate as market cap falls by $24 billion

Shai Weiss, chief executive officer of Virgin Atlantic Airways Ltd., at the Bloomberg Sustainable Business Summit in London, UK, on Wednesday, June 28, 2023. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images

Virgin Atlantic’s CEO says he received complaints about the airline’s tattoo policy—and he doesn’t care: ‘Society will catch up’

Fortune Archives: Former Ford executive Allan Gilmour on climbing the corporate ladder while concealing his sexuality

A 1960’s chubby clutch retailed at $8.50. Corresponding catalogues with sketches, descriptions, and prices helped maintain inventory and preserved information for the archive.
Aaron Richter for Fortune

Inside the Coach archives: See the historic handbags that inspire new designs

By Alex Scimecca and Phil Wahba

Why Bic, the maker of ballpoint pens and shaving sticks, identifies as a tech-forward company

Photo of Chris Cocks

What the CEO of toymaker Hasbro learned from a failed media acquisition that led to $1.7B loss: ‘We’d strayed from our core mission’

Jim Weber and Dan Sheridan of Brooks

Brooks Running’s CEO plans to build a $4 billion brand by expanding into lifestyle products: ‘Innovation is how we justify a $160 price tag’