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Photo of Phil Wahba

Phil Wahba

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Phil Wahba is a senior writer at Fortune primarily focused on leadership coverage, with a prior focus on retail. His award-winning features include profiles of CEOs at J.C. Penney and Kohl’s and an examination of how private equity transformed the retail sector. Phil joined Fortune in 2014 from Reuters, where over the course of six years, he covered retail, corporate bankruptcies, the stock exchanges, and wrote a weekly column about IPOs. He has also worked as a trade commissioner in New York for the Canadian government. He holds a B.Comm from HEC Montréal and an MBA from the University of Ottawa. In 2007, he graduated from Columbia University with a Masters in Journalism. He is also a CFA charter holder. In addition to his native French and English, Phil speaks Danish, Spanish, and German. He has run a marathon in every U.S. state.

Starbucks’ new China strategy shows that winning over that lucrative market is easier said than done for Western brands
Asia
Starbucks’ new China strategy shows that winning over that lucrative market is easier said than done for Western brands
By Phil WahbaNovember 4, 2025
Ferrari is building the sleekest electric vehicle on Earth—but among those who can afford it, very few will have the opportunity to buy it
Innovation
Ferrari is building the sleekest electric vehicle on Earth—but among those who can afford it, very few will have the opportunity to buy it
By Phil WahbaOctober 27, 2025
How emerging economies are banking on their massive young populations to become innovation hotbeds rivaling Silicon Valley
Innovation
How emerging economies are banking on their massive young populations to become innovation hotbeds rivaling Silicon Valley
By Phil WahbaOctober 26, 2025
Can Macy’s win back America? How CEO Tony Spring is moving past denial and embracing change
Retail
Can Macy’s win back America? How CEO Tony Spring is moving past denial and embracing change
By Phil WahbaOctober 18, 2025
The CEO behind Abercrombie & Fitch’s turnaround says the retailer isn’t chasing ‘cool’—it wants to be a ‘lifestyle’ brand instead
C-Suite
The CEO behind Abercrombie & Fitch’s turnaround says the retailer isn’t chasing ‘cool’—it wants to be a ‘lifestyle’ brand instead
By Phil WahbaOctober 15, 2025
Best Buy’s CEO says growing spending power gap between affluent and poor ‘keeps me up at night’
Conferences
Best Buy’s CEO says growing spending power gap between affluent and poor ‘keeps me up at night’
By Phil WahbaOctober 14, 2025
How REI’s store closings in New York and Boston could derail the CEO’s efforts to win over employees
Future of Work
How REI’s store closings in New York and Boston could derail the CEO’s efforts to win over employees
By Phil WahbaOctober 10, 2025
A Buffalo Bills player holds Gatorade cups on the sidelines during an NFL preseason football game against the Tampa Bay Buccaneers at Raymond James Stadium on August 23, 2025 in Tampa, Florida.
Health
Inside PepsiCo’s beverage overhaul: A Gatorade reboot, the $2 billion Poppi buy, and a gut-health play, all under activist scrutiny
By Phil WahbaOctober 8, 2025
Fortune Archives: Rescuing an American fashion icon
Newsletters
Fortune Archives: Rescuing an American fashion icon
By Phil WahbaOctober 5, 2025
Can Canada become the next Silicon Valley amid U.S. trade tensions and immigration crackdowns?
Economy
Can Canada become the next Silicon Valley amid U.S. trade tensions and immigration crackdowns?
By Phil WahbaOctober 2, 2025
Inside Ralph Lauren’s luxe reset—and the CEO who made it stick
Magazine
Inside Ralph Lauren’s luxe reset—and the CEO who made it stick
By Phil WahbaOctober 2, 2025
Ikea’s new U.S. strategy: Amid tariffs and economic uncertainty, the furniture retailer is looking beyond the big blue box
North America
Ikea’s new U.S. strategy: Amid tariffs and economic uncertainty, the furniture retailer is looking beyond the big blue box
By Phil WahbaOctober 1, 2025
One big winner of Trump’s H1-B crackdown could be Canada
Politics
One big winner of Trump’s H1-B crackdown could be Canada
By Phil WahbaSeptember 23, 2025
Cotopaxi’s CEO won’t abandon the brand’s signature bright colors in her quest to compete with Patagonia
Newsletters
Cotopaxi’s CEO won’t abandon the brand’s signature bright colors in her quest to compete with Patagonia
By Phil WahbaSeptember 22, 2025
Why Walmart’s U.S. CEO says staffing levels will remain steady even as A.I. becomes a bigger part of work
AI
Why Walmart’s U.S. CEO says staffing levels will remain steady even as A.I. becomes a bigger part of work
By Phil WahbaSeptember 9, 2025
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