If you’re a busy professional tackling weight loss between client calls and late meetings, trying out the Noom program to manage your weight goals could be a good solutiono. Noom is a coaching and meal tracking platform that you can fit into your schedule. With quick, psychology-based lessons, color-coded food logging, and data-driven progress tracking, Noom aims to help you understand your habits, make smarter choices under time pressure, and build sustainable routines that can coexist with a demanding work schedule.
We’ve tested Noom hands-on, providing our tester’s direct feedback on the app’s functionality, sustainability, safety, and more. Read on for our full 2025 Noom diet review.
Noom
| Fortune score | 4/5 |
at Noom
- Our thoughts: We love Noom’s approach to weight loss by building healthy habits
- Compatibility: iOS, Android
- Who it’s for: Folks who want a sustainable weight-loss program
- What makes it different: This program includes accessible, inclusive support communities
Pros
- Easy to navigate and use
- Totally customizable
- Flexible eating plans for your preferences
Cons
- Doesn’t offer many long-term tools
- Some may not love daily weigh-ins
- No daily meal plans
What is Noom?
Noom is a smartphone-based weight loss and health program that uses short daily lessons, food and activity tracking, and coaching tools to help folks change eating and lifestyle habits, not just count calories. It emphasizes a psychology-based approach, teaching users to understand why they eat the way they do and to build sustainable behaviors over time rather than follow a rigid, short-term diet.
Noom combines education, tracking, and behavioral coaching to support weight loss and overall health. The program uses a color system to categorize foods by calorie density, encourages regular weigh-ins and meal logging, and includes optional coaching, fitness content, and, for eligible users, medication support through its Noom Med offering.
After downloading the app, you begin by completing an online quiz that asks about your goals, weight history, and health conditions, which generates a personalized plan and suggested program time length. Day to day, the experience typically includes reading brief psychology-based lessons, logging foods and exercise, reviewing progress charts, and engaging with in-app support such as groups, coaches, or structured programs like Noom Move workouts.
Noom Specs
| Category | Details |
|---|---|
| Price | Around $70 for a 1‑month plan, with longer plans (up to 12 months) progressively discounted to $209 per year. |
| Free trial period | 14 days |
| Key features | -Psychology-based curriculum with daily lessons -Color-coded food logging and calorie/macro tracking -Step tracking and rewards -Optional 1:1 or group coaching -Library of recipes, meal plans, and 1,000+ workout and wellness classes -Access to GLP‑1 medication programs for eligible users |
| Supported diets | No single diet, supports a wide range of eating patterns by focusing on calorie density and behavior change, allowing folks to adapt it to their preferences |
| Compatibility | Available as an iOS and Android app |
| Program types | Noom Weight, Noom Med |
| Support | -In-app messaging with coaches in some plans -Communities -Goal setting tools -Educational content |
| Intended use | Best for folks seeking structured, app-based support for weight loss, healthier eating, and habit change, often over a 3–6 month or longer timeline depending on goals |
| Price | |
|---|---|
| Details | Around $70 for a 1‑month plan, with longer plans (up to 12 months) progressively discounted to $209 per year. |
| Free trial period | |
| Details | 14 days |
| Key features | |
| Details | -Psychology-based curriculum with daily lessons -Color-coded food logging and calorie/macro tracking -Step tracking and rewards -Optional 1:1 or group coaching -Library of recipes, meal plans, and 1,000+ workout and wellness classes -Access to GLP‑1 medication programs for eligible users |
| Supported diets | |
| Details | No single diet, supports a wide range of eating patterns by focusing on calorie density and behavior change, allowing folks to adapt it to their preferences |
| Compatibility | |
| Details | Available as an iOS and Android app |
| Program types | |
| Details | Noom Weight, Noom Med |
| Support | |
| Details | -In-app messaging with coaches in some plans -Communities -Goal setting tools -Educational content |
| Intended use | |
| Details | Best for folks seeking structured, app-based support for weight loss, healthier eating, and habit change, often over a 3–6 month or longer timeline depending on goals |
Our Experience with Noom
A member of our team, Grant, tested Noom for a nine-month period and shared his thoughts on the app’s functionality, ease of use, accountability, safety, and more. Grant is a 27-year old man who is 5 foot 9 inches tall.
He rated his overall experience with Noom as a 5 out of 5. “The app was VERY easy to use. The app itself is basically a weight loss/calorie tracker with some fitness element incorporated—I found it fairly easy to stick with,” Grant said.
The program’s recommendations are presented in a way that’s easy to understand, Grant said. It centers around replacing wasteful calories with other, more filling foods that can help you lose weight. It’s also fairly customizable—the app tailors goals to your body weight, favorite activities, and more, all based on a form that you complete. “The program doesn’t necessarily provide a set meal plan, but it includes plenty of health-conscious recipes that are good. I prefer to cook for myself with recipes found online, and ended up using Noom to track those calories,” Grant said.
When considering the accountability features, Grant rated his experience as a 4 out of 5. The app offers built-in support communities to encourage your journey. You do have to seek out the communities, he explained. But there are plenty of hyper-specific groups that you can join, such as active men, young folks, pregnant women, and more. “Many people in the groups were encouraging each other to continue on their weight loss journey, even if they weren’t seeing immediate results, which really helped me to stick with it. I didn’t feel any body shaming whatsoever—quite the opposite,” Grant said.
Grant was incredibly happy with his results after a 9-month trial: “This program helped me lose nearly 70 pounds. I attribute the first 24 pounds that I lost directly to Noom—it helped me to understand that I was eating more calories than needed, which helped me clean up my diet. It felt like a game, getting to the right number of calories for my goals.” He stopped using Noom about a year, once he reached his goal weight and once he had learned how to build a sustainable diet.
What We Liked
Using Noom involves logging your meals and snacks in the app daily. The app is customized based on an initial survey that you take with your starting stats and goals, and then provides a calorie and macro goal based on a healthy and sustainable weight loss timeline. The app has a community space for chatting about your challenges, successes, and more. There is also a space for educational content related to aspects of your lifestyle that may impact your weight loss, such as sleep and fitness. Here’s what Grant liked most about Noom.
Functionality
“I found it challenging at the beginning,” Grant admitted. “After about two weeks, I found it much easier to stick with and logging became a normal part of my day.”
Grant liked that the app saved recipes and foods previously logged, making the entire process much less daunting. He noted that the app tracked both calories and macros easily. In general, his experience was user-friendly. He found it easy to add new recipes, tweak old ones, or enter meals from scratch.
“I loved that the app paired with my Apple watch and Oura ring to help track my daily steps and sleep,” Grant said.
Safety
Grant rated the promotion of healthy and safe eating through Noom as a 5 out of 5. “The program definitely causes you to rethink some of the foods you are eating, which has helped me cut back on unnecessary snacking, use of unhealthy oils, and moderation of sweets, all of which helped me to lose weight.”
While users are encouraged to weigh in daily to track progress, photos aren’t required. You can also skip a weigh in if needed, and it won’t impact your progress. The app also has personalized support (included in the subscription payment) that could be used, as well as active dietitians in the community groups who were there to answer common questions daily. All in all, Noom prioritizes a safe, healthy approach to weight loss.
Sustainability
Once Grant started to form the habit of using the app daily, he found the program very easy to stick with. “The goal is simple: stay at a calorie deficit, and you will lose weight. While that’s not necessarily true for everybody in every circumstance, it worked for me and was simple enough to stick to. Using Noom is a good way to get used to eating less and eating healthier foods, which will help set you up for a healthier future way of eating,” he said.
What We Would Change
While Grant loved the functionality and approach of Noom’s weight-loss program, he wished he learned some more long-term tools. Grant would have liked to learn how to keep things sustainable after meeting his goal, outside of the app.
“I found it challenging to stop counting calories after it became a part of my daily routine,” he said. After hitting his goal, he wished that there was more instruction in Noom on how to create and maintain a sustainable diet without having to count your calories or rely on that to keep you in check.
Who It’s For & Who It’s Not For
| Noom will work well for… | Noom may not be right for… |
|---|---|
| -Folks with busy schedules who prefer app-based guidance they can check in with on their own time. | -Anyone who dislikes using their phone frequently or prefers completely offline programs. |
| -People who like structure, daily checklists, and short lessons that explain the “why” behind habits. | -People who want a prescriptive meal plan telling them exactly what to eat. |
| -Users who enjoy tracking data (food, steps, weight) and watching trends over time. | -Those who find logging meals or weighing in regularly stressful or triggering. |
| -People motivated by coaching-style nudges, education, and mindset work rather than strict rules. | -Individuals seeking rapid, extreme weight loss or “detox” style programs. |
| -Tech-comfortable users who want an all-in-one place for lessons, tracking, and accountability. | -Anyone with complex medical conditions or a history of disordered eating who needs personalized care and guidance. |
| -Folks with busy schedules who prefer app-based guidance they can check in with on their own time. | |
|---|---|
| Noom may not be right for… | -Anyone who dislikes using their phone frequently or prefers completely offline programs. |
| -People who like structure, daily checklists, and short lessons that explain the “why” behind habits. | |
| Noom may not be right for… | -People who want a prescriptive meal plan telling them exactly what to eat. |
| -Users who enjoy tracking data (food, steps, weight) and watching trends over time. | |
| Noom may not be right for… | -Those who find logging meals or weighing in regularly stressful or triggering. |
| -People motivated by coaching-style nudges, education, and mindset work rather than strict rules. | |
| Noom may not be right for… | -Individuals seeking rapid, extreme weight loss or “detox” style programs. |
| -Tech-comfortable users who want an all-in-one place for lessons, tracking, and accountability. | |
| Noom may not be right for… | -Anyone with complex medical conditions or a history of disordered eating who needs personalized care and guidance. |
Comparing to Other Weight Loss Programs
| Noom | WeightWatchers (WW) | Nutrisystem | |
|---|---|---|---|
| Typical price | App-based plans generally range from about $17 to $70 per month depending on commitment length; medication-inclusive plans cost more. | Digital memberships commonly start around $20 per month, with higher tiers adding workshops and coaching that can cost up to $50 monthly. | Structured plans often run roughly $270 to $380 per month or about $16 per day, since the cost includes prepackaged meals and snacks. |
| Free trial | A 14-day trial is available for new users, sometimes with promotional variations. | Commonly promotes a 30‑day free trial for digital and workshop plans, after which regular monthly pricing applies. | Does not use a classic app-style free trial, but may offer introductory discounts or promotional pricing on the first food shipment rather than a free month of service. |
| Key features | Psychology-based curriculum with daily lessons, color‑coded food logging, weight and activity tracking, and optional coaching; newer tiers may integrate GLP‑1 medication support for eligible users. | Points system that assigns values to foods, app‑based tracking tools, large recipe library, barcode scanner, and strong community support through “Connect” and optional virtual or in‑person workshops. | Fully structured meal‑delivery program that ships pre-portioned, ready‑to‑heat meals and snacks to guide calorie control with minimal cooking, supported by app tools and optional coaching. |
| Subscription options | Primarily app subscriptions with different term lengths (month‑to‑month vs. multi‑month) and separate paths for behavior-based weight loss vs medication-assisted plans. | Multiple tiers, often including app‑only digital plans and higher‑touch plans that bundle workshops or added medical weight‑management support. | Several plan types for women, men, older adults, and partners, plus variations in how many days per week are covered by Nutrisystem food. |
| How you get food | Users buy their own groceries and restaurant meals while using the app’s guidance, logging tools, and education to shape choices. | Similar to Noom, members shop and cook for themselves while using the points system and app tools to guide selections. | Core cost includes the majority of meals and snacks shipped directly to the user, with some additional fresh items purchased locally to round out the plan. |
| Best fit | Works well for people who want a habit- and psychology-focused app they can use with their existing lifestyle and food preferences. | Suits those who like a flexible, points-based system with strong community support and the option of live workshops. | Fits users who want maximum structure and convenience, are comfortable relying on prepackaged meals, and prefer not to plan or cook most of their own food. |
| Typical price | |
|---|---|
| Noom | App-based plans generally range from about $17 to $70 per month depending on commitment length; medication-inclusive plans cost more. |
| WeightWatchers (WW) | Digital memberships commonly start around $20 per month, with higher tiers adding workshops and coaching that can cost up to $50 monthly. |
| Nutrisystem | Structured plans often run roughly $270 to $380 per month or about $16 per day, since the cost includes prepackaged meals and snacks. |
| Free trial | |
| Noom | A 14-day trial is available for new users, sometimes with promotional variations. |
| WeightWatchers (WW) | Commonly promotes a 30‑day free trial for digital and workshop plans, after which regular monthly pricing applies. |
| Nutrisystem | Does not use a classic app-style free trial, but may offer introductory discounts or promotional pricing on the first food shipment rather than a free month of service. |
| Key features | |
| Noom | Psychology-based curriculum with daily lessons, color‑coded food logging, weight and activity tracking, and optional coaching; newer tiers may integrate GLP‑1 medication support for eligible users. |
| WeightWatchers (WW) | Points system that assigns values to foods, app‑based tracking tools, large recipe library, barcode scanner, and strong community support through “Connect” and optional virtual or in‑person workshops. |
| Nutrisystem | Fully structured meal‑delivery program that ships pre-portioned, ready‑to‑heat meals and snacks to guide calorie control with minimal cooking, supported by app tools and optional coaching. |
| Subscription options | |
| Noom | Primarily app subscriptions with different term lengths (month‑to‑month vs. multi‑month) and separate paths for behavior-based weight loss vs medication-assisted plans. |
| WeightWatchers (WW) | Multiple tiers, often including app‑only digital plans and higher‑touch plans that bundle workshops or added medical weight‑management support. |
| Nutrisystem | Several plan types for women, men, older adults, and partners, plus variations in how many days per week are covered by Nutrisystem food. |
| How you get food | |
| Noom | Users buy their own groceries and restaurant meals while using the app’s guidance, logging tools, and education to shape choices. |
| WeightWatchers (WW) | Similar to Noom, members shop and cook for themselves while using the points system and app tools to guide selections. |
| Nutrisystem | Core cost includes the majority of meals and snacks shipped directly to the user, with some additional fresh items purchased locally to round out the plan. |
| Best fit | |
| Noom | Works well for people who want a habit- and psychology-focused app they can use with their existing lifestyle and food preferences. |
| WeightWatchers (WW) | Suits those who like a flexible, points-based system with strong community support and the option of live workshops. |
| Nutrisystem | Fits users who want maximum structure and convenience, are comfortable relying on prepackaged meals, and prefer not to plan or cook most of their own food. |
Frequently asked questions
Does Noom work?
Yes, Noom can work well to help you track calories and macros, along with fitness, to maintain a safe calorie deficit in order to lose weight.
What are the cons of Noom?
Noom doesn’t have preplanned menus or a way to order portioned meals, the way that programs like Nutrisystem do. Noom can keep you on track with counting calories, but our tester wished that the program helped you find ways to stay sustainable and maintain your weight after you reach your goal. It largely relies on continuing to count calories, which not everyone wants to do permanently.
What does Noom cost per month?
Noom Weight typically costs about $70 for a single month as of this writing, with the average monthly price dropping substantially when you commit to a longer plan. For example, Noom lists four months at $169, (about $42 per month) and 12 months at $209 (about $18 per month), so what you pay each month depends on how long you sign up for.