• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
AIManufacturing

Palmer Luckey says AI will make hardware so cheap you’ll be able to buy a ‘Ford F-150 for $1,000’

By
Jake Angelo
Jake Angelo
News Fellow
Down Arrow Button Icon
By
Jake Angelo
Jake Angelo
News Fellow
Down Arrow Button Icon
February 4, 2026, 1:09 PM ET
luckey
Palmer Luckey, cofounder of Anduril Industries, in October 2025.Kyle Grillot—Bloomberg/Getty Images

The Industrial Revolution ushered in a monumental shift from hand production to machine-operated production powered by steam engines. Decades later, Henry Ford invented the assembly line, dramatically lowering the cost of a Model T and placing car ownership within the reach of average Americans.

Recommended Video

But Anduril cofounder Palmer Luckey thinks production can go a step further. In a conversation with Andreessen Horowitz partner Chris Dixon at a16z’s Founders Summit, the billionaire predicted AI will make manufacturing so cheap the cost of a car will drop thousands of dollars. 

“I really do believe that in our lifetimes you’ll be able to go buy something that’s like a Ford F-150 for $1,000,” Luckey said. “The cost of extracting and transforming it will go to near zero, and we’re going to compete the margins way down. It’s just not that crazy.” 

The tech founder predicts producing and recycling vehicles will become so cheap, cars could become seasonal purchases. 

“I bet you’ll be able to recycle [a car] with 90% efficiency at the end of the season,” Luckey said. “You’ll say, ‘What’s my summer car going to be? Let’s go down to the mall and buy one and try it out.’” Luckey also said this efficiency will extend to homebuilding as inputs such as steel, wood, and energy grow cheaper.

As the creator of the Oculus Rift VR headset and cofounder of defense products firm Anduril, Luckey has spent years at the cutting edge of technology. He’s bullish on AI’s economic potential, citing its ability to drastically cut costs and streamline business.

The current state of AI in manufacturing

The Anduril cofounder predicts AI will upend the economics of manufacturing, adapting current streamlined processes for things like clothing production to larger projects, like building a car or a house. 

“I think what you’re going to see is that same level of automation that has dominated textiles and agriculture [will] start to apply to everything,” Luckey said. “AI is going to make it easier for resource extraction, processing, and manufacturing.”

Luckey paints a sunny picture for the future of the production chain amid the AI era. Some manufacturing firms have already reported a higher return on investment from AI implementation. Rockwell Automation’s 2025 State of Smart Manufacturing report found generative AI or causal AI had the biggest ROI for 15% of manufacturing firms last year, with many firms using the technology to address worker shortages, safeguard against cybersecurity risks, and to manage supply chains.

But while AI is playing a tangible role in some manufacturing processes, it’s still far from lowering costs. The average cost of a vehicle in the U.S. hit a record high of $50,080 in 2025, according to Kelley Blue Book, a vehicle valuation company. Housing prices have also remained stubbornly high, with median home prices in the U.S. hitting a high in 2022 and remaining above $400,000 over the past several years.

Luckey said, though, it’s not the inputs that are keeping costs up. He said he thinks the government is the factor that’s keeping prices sky-high. 

“The components are not expensive,” Luckey insisted. “It’s the transformation and the regulation that have made it really expensive.” 

For Luckey, the path toward radical affordability depends less on new scientific discoveries and more on overcoming policy bottlenecks.

“This is what I mean when I say we don’t need technological breakthrough so much as we need to just do things,” Luckey said. “The tech to do this is going to catch up.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Jake AngeloNews Fellow
See full bioRight Arrow Button Icon

Latest in AI

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in AI

Traders stand at the New York Stock Exchange
InvestingNew York Stock Exchange
The AI love-hate trade roars as Meta-AMD $100 billion deal cheers traders’ spirits after doom spiral
By Stan Choe and The Associated PressFebruary 24, 2026
9 hours ago
meta
InvestingChips
Meta signs AI chips deal that could go up to $100 billion, option for 10% stake in AMD
By Michelle Chapman and The Associated PressFebruary 24, 2026
9 hours ago
Multicolored shipping containers stacked up at a port in China.
AIEye on AI
How one AI company is helping businesses navigate Trump’s new tariff chaos following the Supreme Court ruling
By Jeremy KahnFebruary 24, 2026
11 hours ago
dario amodei
AIWealth
Anthropic CEO Dario Amodei expresses deep discomfort with the ‘overnight’ and accidental concentration of power in the AI industry
By Jake AngeloFebruary 24, 2026
13 hours ago
phone
EconomyMarkets
People are getting fake news on their phones and that’s increasing the risk of a market crash
By Nick LichtenbergFebruary 24, 2026
14 hours ago
Moody's Mark Zandi pictured during a Senate hearing.
EconomyU.S. economy
Top economist says stock market has gotten ‘increasingly disconnected from the economy’
By Tristan BoveFebruary 24, 2026
14 hours ago

Most Popular

placeholder alt text
Economy
Scott Bessent has ’got a feeling’ that $175 billion raised under the IEEPA is lost to the American people for good
By Eleanor PringleFebruary 23, 2026
2 days ago
placeholder alt text
Economy
In less than a year, Trump erased 12 years of solvency for the trust fund that pays for Medicare Part A
By Nick LichtenbergFebruary 23, 2026
1 day ago
placeholder alt text
Cybersecurity
Discord cuts ties with Peter Thiel–backed verification software after its code was found tied to U.S. surveillance efforts
By Catherina GioinoFebruary 24, 2026
23 hours ago
placeholder alt text
Economy
The record gap between corporate profits and worker pay has an ‘undercurrent of betrayal,’ top economist warns 
By Jason MaFebruary 23, 2026
2 days ago
placeholder alt text
Economy
A two-child household must earn $400,000 a year for childcare to be affordable, study says. 'It’s easy to see why birth rates are falling'
By Jason MaFebruary 22, 2026
2 days ago
placeholder alt text
Success
While Nvidia CEO Jensen Huang enjoys an over $150 billion net worth, his fellow cofounder Curtis Priem sold out in 2006—and missed out on $600 billion
By Preston ForeFebruary 23, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.