• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EconomyConsumer Spending

Economy is marginally improving but only because the rich are splurging on luxury items and holidays, the Fed says

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
January 15, 2026, 6:50 AM ET
Federal Reserve Chairman Jerome Powell
Federal Reserve Chairman Jerome Powell Chip Somodevilla - Getty Images

At long last, the Fed’s Beige Book had some good news for investors and analysts: Economic activity has increased at a “slight to modest pace” in the majority of U.S. Federal Districts, per its January update.

Eight of the 12 regions in the Reserve System reported growth, while three reported no change and one reported a modest decline. “This marks an improvement over the last three report cycles where a majority of Districts reported little change,” the Beige Book reads.

The majority of banks also reported increased activity as a result of holiday shopping, the report added, though trends were in keeping with the K-shaped economy, which became so prevalent last year. The K-shaped economy describes the diverging fortunes between two sets of consumers: The bottom on a downward trajectory, the top trending upwards.

Recommended Video

As the Beige Book described: “Several Districts also noted that spending was stronger among higher-income consumers with increased spending on luxury goods, travel, tourism, and experiential activities. Meanwhile, low to moderate income consumers were seen to be increasingly price sensitive and hesitant to spend on nonessential goods and services.”

The New York Fed, for example, reported slumping sales for mid-to-lower-end goods while luxury goods “continued to sell well.” Likewise, the hospitality sector reported rising demand for higher-priced dining, while the middle segment of eating out remained “challenging.” Meanwhile, smaller retailers reported sharp declines in activity.

Elsewhere, the Minneapolis Fed said that while retailers catering to higher-end consumers reported increased sales, those on the lower-end—such as furniture stores which are targeted at middle and lower-end consumers—are “getting pretty beat up.” A Montana restaurant reported wealthier customers are still eating out frequently, while lower-income consumers “definitely seem to be pulling back, eating out less, or are more price sensitive.”

The Beige Book mirrors the analysis last year from Mark Zandi, chief economist at Moody’s. Back in September, Zandi wrote how “for those in the bottom 80% of the income distribution, those making less than approximately $175,000 a year, their spending has simply kept pace with inflation since the pandemic.” Meanwhile, “the 20% of households that make more have done much better, and those in the top 3.3% of the distribution have done much, much, much better.”

As such, the prospects of the economy are “tethered” to the income and confidence among the nation’s wealthiest.

Tariff pass-through

A shift was also observed in the way businesses are handling tariffs, potentially indicating a trickle-through effect on inflation for months to come. Of course, the White House would argue that fears over tariff inflation have been greatly exaggerated, with even the Fed now promising to “look through” a one-time inflationary jump if it occurs.

But the Beige Book suggested that time may now be nigh, with businesses having exhausted their pre-tariff stockpiles and now have a need to pass the cost increases to consumers. Price-sensitive sectors were considering how to maintain their bottom line in the face of increased outgoings, though they were reportedly wary to further strain the discretionary income of consumers.

The Federal Reserve Bank of Boston reported that manufacturers were seeing increased costs of raw materials and glass, and as a result, intended to pass on part of the cost to customers this year. “Firms in other industries also planned selective price increases for the coming months,” the note said, “ranging from low single digits for pharmaceuticals to 5 to 10% for certain consumer products.”

However, tariffs are also working in some respects in the way that President Trump intended. The Cleveland Fed reported that some businesses, now that the worst of the volatility seems to have settled, are now managing to barter down prices. In some cases, they were also turning to domestic vendors instead of importing from abroad—befitting for the Oval Office’s “America First” agenda.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon

Latest in Economy

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Economy

People stand in a line at a job fair.
EconomyJobs
Layoffs and unemployment are quite low, actually, says BLS
By Matt Ott and The Associated PressFebruary 12, 2026
26 seconds ago
shumer
AIEconomics
Matt Shumer’s viral blog about AI’s looming impact on knowledge workers is based on flawed assumptions
By Jeremy KahnFebruary 12, 2026
9 minutes ago
A home with a for sign in front.
Real EstateHousing
American home buyers are still on strike as lower mortgage rates are no match for sinking January sales
By Alex Veiga and The Associated PressFebruary 12, 2026
27 minutes ago
Jeff Bezos waving to a crowd and stepping on to a small boat in Venice
North AmericaBillionaires
The tech billionaires aren’t just all grabbing trophy Florida mansions—they have competing half-billion-dollar megayachts jostling for dock space
By Tristan BoveFebruary 12, 2026
1 hour ago
farley
BankingAutos
Ford CEO Jim Farley knew the EV pain would be bad but the ‘punch line’ is a $4.8 billion loss: ‘the customer has spoken’
By Nick LichtenbergFebruary 12, 2026
2 hours ago
Trump points and speaks
EconomyTaxes
Trump’s tariffs cancel out what he claims is ‘the largest tax cut in American history’: the average person will lose $300 even after refunds
By Jacqueline MunisFebruary 12, 2026
3 hours ago

Most Popular

placeholder alt text
Crypto
Bitcoin reportedly sent to wallet associated with Nancy Guthrie’s ransom letter providing potential clue in investigation
By Carlos GarciaFebruary 11, 2026
24 hours ago
placeholder alt text
Economy
America borrowed $43.5 billion a week in the first four months of the fiscal year, with debt interest on track to be over $1 trillion for 2026
By Eleanor PringleFebruary 10, 2026
2 days ago
placeholder alt text
Economy
America’s national debt borrowing binge means interest payments will rocket to $2 trillion a year by 2036, CBO says
By Eleanor PringleFebruary 11, 2026
1 day ago
placeholder alt text
Commentary
Something big is happening in AI — and most people will be blindsided
By Matt ShumerFebruary 11, 2026
1 day ago
placeholder alt text
Economy
‘Nothing short of self-sabotage’: Watchdog warns about national debt setting new record in just 4 years
By Tristan BoveFebruary 11, 2026
1 day ago
placeholder alt text
Law
Law enforcement thought Nancy Guthrie's smart camera was disconnected, but Google Nest still had the tape
By Safiyah Riddle, Michael Liedtke and The Associated PressFebruary 11, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.