Good morning. CFOs are weathering economic shifts in today’s ever-changing business environment.
Are finance chiefs simply adapting to this unending unpredictability? “Uncertainty has become the new norm,” Steve Gallucci, global and U.S. leader of Deloitte’s CFO Program, said during our discussion of the firm’s Q3 2025 CFO Signals report released this morning. Gallucci emphasized that it’s critical for CFOs to foster strategies and mechanisms designed to manage persistent variability—a reality that’s unlikely to change soon.
According to the report, the CFO confidence score came in at 5.7, slightly up from last quarter’s 5.4 reading. In North America, only 19% of CFOs said the economy is good now, but 34% believe it will improve within a year.
Although some policy decisions, such as those around trade, remain unsettled, Gallucci noted there is now a bit more clarity regarding some major economic drivers. For example, CFOs have a better sense of the direction of interest rates.
The Federal Reserve made its first interest rate cut of 2025 in September, the first reduction since December, and the potential remains for additional cuts before year-end.
While a geopolitical shock is always possible, most finance chiefs remain more optimistic about their own organizations’ financial prospects, even as they are cautious about the broader macroeconomic landscape, Gallucci explained. In North America, 90% of finance chiefs said their companies’ financial prospects are much better or better than three months ago—up from 48% in Q2.
However, CFOs have named talent, whether in hiring, retention, or skill gaps, as their top internal risk. Upskilling and reskilling the workforce is crucial, Gallucci said, as organizations build for the future with strong tech capabilities and employees who are tech savvy—both the talent they hope to retain and the new recruits they aim to attract in a competitive market. Regarding finance talent specifically, the industry faces a talent shortage crisis as millions of baby boomer accountants prepare for retirement, making it critical to attract more Gen Z professionals to the field, Fortune reported.
External risks—inflation, interest rates, and cybersecurity—remain top concerns for CFOs. As companies invest more in exponential technologies, including generative and agentic AI, focus on cybersecurity remains heightened. Cyber threats have not diminished, and CFOs are as vigilant as ever, Gallucci noted.
Deloitte’s survey includes 200 client CFOs from public and private organizations in the U.S., Canada, and Mexico, each with at least $1 billion in annual revenue.
Another finding is that risk appetite is understandably subdued. Nearly two-thirds of CFOs do not believe now is a good time to take greater risks. CFOs in the financial services industry are even more cautious, with about 77% saying it’s not a good time to assume additional risk. Examples of such risks may include significant business expansions, M&A, or launching new products.
So far in 2025, the North American M&A outlook mirrors the global trend: deal volume is down compared to prior years, but overall deal value has remained steady or even increased due to a greater number of megadeals and strategic acquisitions.
Deloitte’s survey found that 46% of CFOs think U.S. equity markets are overvalued, while 34% said they are undervalued, and 21% were neutral—highlighting a divided outlook. “There’s certainly a continued focus on capital structure, capital allocation, and shareholder value,” Gallucci said.
Finance chiefs are embracing agility, investing in talent and technology, and staying disciplined in managing risk and opportunity to deal with an uncertainty that’s become all too familiar.
Sheryl Estrada
sheryl.estrada@fortune.com
Leaderboard
Venkat Ramanan was appointed CFO of Immatics N.V. (Nasdaq: IMTX), a clinical-stage biopharmaceutical company, effective immediately. Ramanan has over 25 years of experience. He joins Immatics from Anthos Therapeutics, a Novartis company, where he served as CFO. He will succeed Immatics’ current CFO, Arnd Christ. Previously, Ramanan was CFO at Turnstone Biologics, where he led the company’s IPO. Earlier, he was SVP of finance at Seagen.
Bill Kayser was appointed president and CFO of Iterative Health, a health care technology and services company. Kayser brings over two decades of experience in health care finance, strategy, and leadership, most recently serving as CFO of GI Alliance, an independent gastroenterology practice entity, acquired by Cardinal in 2025. Before GI Alliance, Kayser was CFO of Prospero Health (acquired by Optum) and VP of corporate strategy and M&A at McKesson.
Big Deal
"Investors dumped U.S. assets overnight in favor of gold, Bitcoin, and foreign stocks as government shutdown leaves Wall Street ‘flying blind’" is a Fortune report by Jim Edwards.
Going deeper
"Dynamic Discounting: How to Do Dynamic Pricing Right" is a new report in Wharton's business journal. Dynamic pricing doesn’t have to turn off customers, according to Wharton’s John Zhang. Companies can correct perceptions of unfairness by clearly communicating the value, argues Zhang.
Overheard
"The question is, how do we bring fun back to a routine? And that’s exactly why you need to evoke some emotion with the brand."
—Dollar Shave Club CEO Larry Bodner told Fortune in an interview following the ribbon-cutting ceremony at the company’s new headquarters in Durham, N.C., earlier this month. Dollar Shave Club is far from its mid-2010s peak. Unilever, after paying a record $1 billion for the company, offloaded a majority stake to private-equity firm Nexus Capital Management in 2023 for an undisclosed sum. Bodner was optimistic but candid as he spoke of “bringing the brand back," Fortune reported.
