As investors brace for weak jobs data and Fed cuts, Sydney Sweeney powers a retail stock rally

A man walks by a window display of actress Sydney Sweeney on a window of an American Eagle store on August 01, 2025 in New York City.
American Eagle’s recent denim ad campaign featuring Sweeney has drawn backlash for language and imagery that critics say echoes eugenics-era rhetoric, following a tagline referencing “great genes” alongside visuals of Sweeney in blue jeans.
Michael M. Santiago/Getty Images

Wall Street is holding steady Thursday as the countdown ticks to an update on the U.S. job market coming Friday that could clear the way for the cuts to interest rates that investors love.

The S&P 500 was virtually unchanged in morning trading. The Dow Jones Industrial Average was down 52 points, or 0.1%, as of 10:10 a.m. Eastern time, and the Nasdaq composite was flat.

Treasury yields were also easing in the bond market following the latest discouraging signals on the job market. One report suggested U.S. employers, excluding the government, nearly halved their hiring last month. Another said that more U.S. workers applied for unemployment benefits last week in an indication of rising layoffs.

Neither number is flashing a recession, and a third report on the economy came in better than expected. Growth for businesses in the information, wholesale trade and other services industries accelerated by more last month than economists expected, according to a survey by the Institute for Supply Management.

But a slowdown in the job market could push the Federal Reserve to consider cutting its main interest rate for the first time this year at its next meeting in a couple weeks. Such cuts can give the economy and job market a kickstart, though they can also push inflation higher.

Until now, the Fed has kept rates on hold this year because it’s been more worried about inflation potentially worsening than about the job market.

“The year started with strong job growth, but that momentum has been whipsawed by uncertainty,” according to Nela Richardson, chief economist at ADP. She said several things could be behind the slowdown, including ”labor shortages, skittish consumers, and AI disruptions.”

A more comprehensive report on the job market from the U.S. Labor Department will arrive on Friday, and it will likely carry much weight with the Fed. Ahead of it, the yield on the 10-year Treasury fell to 4.19% from 4.22% late Wednesday.

Last month’s grim July jobs report, which included massive downward revisions for June and May, sent financial markets spiraling and prompted President Donald Trump to fire the head of the agency that compiles the monthly data.

On Wall Street, American Eagle Outfitters jumped 30.4% after the teen fashion retailer reported more than double the profit that analysts had expected. It benefited from a frenzy of media attention in late July over a provocative advertising campaign featuring actor Sydney Sweeney.

The ads — which featured the tagline “Sydney Sweeney has great jeans” — sparked a debate about race, Western beauty standards, and the backlash to “woke” American politics and culture.

Hewlett Packard Enterprise added 3.7% following its own better-than-expected profit report.

T. Rowe Price climbed 6.4% after announcing a deal where Goldman Sachs plans to buy up to $3.5 billion of its stock, or up to 3.5% of all its shares. They’re teaming up to offer access to some of the private markets, where Goldman Sachs is an expert, to the retirement savers and other investors that T. Rowe Price serves. Goldman Sachs added 0.8%.

On the losing side of Wall Street was Salesforce, which was one of the heaviest weights on the market even though it reported a better profit for the latest quarter than analysts expected. Analysts called the performance solid but suggested some of it may have come from one-time factors. Salesforce, which helps businesses manage their customers, fell 7.9%.

C3.ai fell 4.4% after reporting a larger loss for the latest quarter than analysts expected. Chairman Thomas Siebel called the results “completely unacceptable,” while announcing a new chief executive for the company, Stephen Ehikian. He was most recently acting administrator of the U.S. General Services Administration.

In stock markets abroad, indexes were mixed across Europe and Asia.

Indexes dropped 1.3% in Shanghai and Hong Kong but jumped 1.5% in Tokyo.

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AP Writers Teresa Cerojano and Matt Ott contributed.

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