• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCFO Daily

CFOs chart a course for crypto in corporate finance

Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
Down Arrow Button Icon
Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
Down Arrow Button Icon
July 31, 2025, 7:05 AM ET
An executive is checking Bitcoin price chart on digital exchange on smartphone, cryptocurrency future price action prediction.
Despite some concerns, finance chiefs are already making plans to adopt crypto, according to Deloitte. Getty Images

Good morning. Corporate America’s relationship with cryptocurrency is far from straightforward, but many finance chiefs are planning to eventually adopt stablecoins and Bitcoin in their finance operations.

Recommended Video

Deloitte released new data this morning from its Q2 2025 CFO Signals Spotlight, which gauges how finance chiefs envision incorporating digital currencies into their operations (CFO Daily received an early look). Only 1% of CFOs surveyed said they do not expect to use crypto for business functions in the long term. Twenty-three percent expect their treasury departments to use crypto for investments or payments within the next two years—a figure that rises to nearly 40% among finance chiefs at companies with revenues of $10 billion or more.

Price volatility is the top concern for 43% of CFOs regarding crypto investment, followed by accounting and control complexities (42%), and a lack of industry regulation (40%).

“Crypto is a unique asset, and the accounting treatment for digital assets seems to be a work in progress,” Steve Gallucci, the global and U.S. leader of Deloitte’s CFO Program, told me. For example, in January, the SEC rescinded earlier guidance on accounting for crypto and then created a task force to develop a new framework, he explained. “Where that task force eventually lands is, at this point, uncertain,” he said.

The survey, conducted June 4–18, polled 200 North American finance chiefs at companies with at least $1 billion in revenue.

The business case for crypto

Stablecoins are typically backed by reserve assets and pegged to traditional currencies, unlike Bitcoin. The survey highlights the appeal of conducting transactions with stablecoins: 45% of finance chiefs cited enhanced customer privacy as the top benefit, followed by improved cross-border transactions. In addition, 15% of respondents said that within two years, their companies will likely accept stablecoin as payment—a percentage that rises to 24% for companies with at least $10 billion in revenues.

“It seems very likely that CFOs will need to have a solid grounding in digital assets, along with treasury and accounting capabilities, and an appropriate understanding of cryptocurrencies,” Gallucci said.

President Trump signed an executive order in March establishing a strategic Bitcoin reserve and a national digital asset stockpile. Subsequently, in June, the U.S. Senate passed legislation regulating stablecoins.

Bitcoin, Ether, and other non-stable forms of crypto can offer certain advantages for treasurers, such as diversifying a company’s investment portfolio. A recent Fortune report examines the rise of crypto in corporate treasuries: 160 firms globally now hold Bitcoin on their balance sheets, including 90 in the U.S., according to a site called Bitcoin Treasuries. Notable names include GameStop, Block, Tesla, and the Trump Media & Technology Group, which is controlled by the president’s family. However, some experts remain skeptical of the trend of firms putting spare cash into crypto.

Taking a longer-term perspective, the CFOs surveyed by Deloitte see possibilities for business uses of both non-stable and stable crypto beyond investments and payments. More than half (52%) of finance chiefs anticipate using non-stable crypto for supply chain tracking, and a slightly smaller percentage (48%) said the same for stablecoin.

With more than a third of CFOs already discussing the use of crypto with their boards, it will be interesting to see which direction organizations take.

SherylEstrada
sheryl.estrada@fortune.com

Leaderboard

Eyal Bar was appointed CFO of security startup Chainguard. Bar brings to Chainguard more than 16 years of financial and operational leadership experience from high-growth technology companies. He previously served in senior finance roles at global companies, including Monday.com, steering the company through its Nasdaq IPO, as well as Motorola Solutions, Ernst & Young, and Wix.com.

Jeff Glajch, CFO of Orion S.A. (NYSE: OEC), a global specialty chemicals company, intends to step down early in the fourth quarter of 2025. The company plans to conduct a comprehensive search to identify a successor. Glajch will continue to support Orion through the end of 2025.

Big Deal

On Wednesday, the Federal Reserve said it would hold interest rates at its current range of 4.25% to 4.5%. That's down from their peak over the past two years but still higher than pre-COVID levels of 1.5% to 1.75%, Fortune's Marco Quiroz-Gutierrez reports. The last time the Fed cut interest rates was in December 2024, trimming rates by 0.25 percentage points. In its decision, the Fed cited low unemployment and a solid labor market as reasons for holding rates steady.

However, the decision included two dissenting votes from Fed governors Michelle Bowman and Christopher Waller—a rare level of dissent.

Going deeper

"What Shapes Analysts’ Long-term Forecasts?" is a new report in Wharton's business journal. Wharton's Marius Guenzel discusses his research uncovering the different factors that shape the long-term forecasts that drive valuations.

"Long-term growth expectations are central to firm valuation," according to Guenzel. "More than 70% of a firm’s discounted cash flows typically come from beyond a five- to 10-year horizon, meaning that even small shifts in long-run expectations can have a big impact on valuations."

Overheard

“We found this format to be overly transactional and lacking the warmth and human connection that defines our brand.”

—Starbucks CEO Brian Niccol said during the company's earnings call on Tuesday regarding closing a convenience that was explicitly targeted toward Gen Z’s taste for “frictionless” experiences: their mobile-only “pickup” stores, Fortune reported. The move signals a deliberate shift away from the high-speed, tech-driven model that defined much of the chain’s recent expansion.

This is the web version of CFO Daily, a newsletter on the trends and individuals shaping corporate finance. Sign up for free.
About the Author
Sheryl Estrada
By Sheryl EstradaSenior Writer and author of CFO Daily
LinkedIn iconTwitter icon

Sheryl Estrada is a senior writer at Fortune, where she covers the corporate finance industry, Wall Street, and corporate leadership. She also authors CFO Daily.

See full bioRight Arrow Button Icon

Latest in Newsletters

Berkshire Hathaway logo is seen displayed on a smartphone screen.
NewslettersCFO Daily
Berkshire appoints new CFO as analysts warn of more executive departures
By Sheryl EstradaDecember 9, 2025
2 hours ago
NewslettersTerm Sheet
Key questions to stay grounded in the AI frenzy
By Alexei OreskovicDecember 9, 2025
4 hours ago
NewslettersCEO Daily
2026 will be the year CEOs must prove AI is powering growth—not just cost cutting and layoffs
By Diane BradyDecember 9, 2025
4 hours ago
Jesse Levinson, co-founder and chief technology officer at Zoox, speaking at Fortune Brainstorm AI 2025 in San Francisco. (Photo: Stuart Isett/Fortune)
NewslettersFortune Tech
Zoox’s road to revenue begins to materialize
By Andrew NuscaDecember 9, 2025
4 hours ago
NewslettersMPW Daily
A new book celebrates the women who built Microsoft into a trillion-dollar company
By Emma HinchliffeDecember 8, 2025
22 hours ago
Ray Yuen, office managing director at the design and architecture firm Gensler, speaks at Fortune's 2026 Brainstorm Design conference in Macau.
NewslettersFortune CHRO
If you want your employees back in the office, try feeding them, says Gensler executive
By Kristin StollerDecember 8, 2025
1 day ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
3 days ago
placeholder alt text
Investing
Baby boomers have now 'gobbled up' nearly one-third of America's wealth share, and they're leaving Gen Z and millennials behind
By Sasha RogelbergDecember 8, 2025
20 hours ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
13 days ago
placeholder alt text
Success
Craigslist founder signs the Giving Pledge, and his fortune will go to military families, fighting cyberattacks—and a pigeon rescue
By Sydney LakeDecember 8, 2025
23 hours ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
5 days ago
placeholder alt text
Economy
China makes history with $1 trillion trade surplus for first time ever
By Chan Ho-Him and The Associated PressDecember 8, 2025
24 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.