• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EconomyFortune Intelligence

Trump’s tariffs are turning into a ‘mosaic’ that will be ‘idiosyncratic,’ Morgan Stanley says, projecting a $2.7 trillion haul over 10 years

By
Nick Lichtenberg
Nick Lichtenberg
and
Fortune Intelligence
Fortune Intelligence
Down Arrow Button Icon
By
Nick Lichtenberg
Nick Lichtenberg
and
Fortune Intelligence
Fortune Intelligence
Down Arrow Button Icon
July 17, 2025, 1:50 PM ET
Donald Trump
Trump's tariffs are bringing in a lot of cash.Tasos Katopodis/Getty Images

President Donald Trump’s tariffs are taking shape—and they’re taking on a kind of color, too. If you look at the tariffs and assign different colors to each sector they touch, they start to look like a collection of different stones, even stained glass. They’re turning into a “mosaic.” That’s the metaphor used by Monica Guerra, head of US Policy at Morgan Stanley Wealth Management.

Recommended Video

This is because they vary on both a country-by-country and a product-specific basis, even though Trump has ensured they are far-reaching in scope. This makes the overall impact “more idiosyncratic,” Guerra wrote in a research note titled, “Tariff Talk and Dollar Moves.”

For example, Guerra noted 21% of global U.S. imports are exempted, whereas 30% of U.S. imports from the EU, 42% from Vietnam, and 64% from Malaysia are exempt. Then, reciprocal tariffs apply to 50% of goods imported from Japan and 30% from South Korea, and those are impacted by tariffs on autos and auto parts. These tariffs are being applied “piecemeal,” with delayed starts, occasional backtracks, and new deals being struck.

Morgan Stanley
The tariffs are turning into a mosaic.
Morgan Stanley Wealth Management.

Guerra warned of unpredictable impacts across the global economy and projected tariff rates are likely to keep rising and remain elevated, even as the Trump administration weathers questions about their legality. Guerra’s team also made a projection, calculated based off tariff collections over the last three months: The U.S. Treasury could collect as much as $2.7 trillion in tariffs over the next 10 years.

Morgan Stanley
That’s a big jump in tariff revenues.
Morgan Stanley Wealth Management

From blanket tariffs to a more patchwork policy

Since his return to office, President Trump has deployed a complex array of country-specific and product-targeted tariffs. According to Guerra’s analysis, the average effective tariff rate on imports has been around 16% in 2025—five times higher than the 3% average when Trump took office in January.

Though the White House originally attempted sweeping, universal tariffs—including a 10% blanket rate—the policy has grown more piecemeal due to both legal challenges and strategic considerations. While overall tariffs have risen, the effects are far from uniform.

The granular nature of U.S. trade policy under Trump is apparent in the varying exemptions granted to different trading partners. Morgan Stanley noted the sharp departure from the blanket tariffs of previous periods, making the market’s assessment of winners and losers more challenging.

Macroeconomic implications: Dollar weakness and inflation risks

Compounding the uncertainty is a significant weakness in the U.S. dollar, Morgan Stanley noted, which has dropped 10% year-to-date, making imports more expensive for American consumers and companies. Guerra’s team warned the combination of a weaker dollar and rising tariffs could translate directly into higher import prices, fueling inflation and potentially squeezing corporate margins unless costs are passed on to consumers.

While inflation had shown some signs of moderating—helped in part by lower energy prices and inventory build-ups ahead of new tariffs—markets are now pricing in a rebound: Inflation expectations for the next 12 months have climbed to 3.43%, according to zero-coupon swaps, roughly matching the levels seen in April, when Trump announced his tariff plans in more detail as part of “Liberation Day.”

Morgan Stanley
Inflation expectations have crept back up since April.
Morgan Stanley Wealth Management

Revenues rise—but at what cost?

Behind the policy maneuvering lies a powerful fiscal incentive. Since the onset of Trump’s latest round of reciprocal and universal tariffs this spring, monthly tariff revenues have soared to an average of $22.3 billion—an all-time high compared to the typical $5 billion per month average for the previous five years. This is the average related to the $2.7 trillion projection, but strategists caution tariff rates and compliance remain highly dynamic and unpredictable, making any long-term projection subject to “considerable uncertainty.”

As the U.S. doubles down on tariffs while navigating currency volatility, the effects will be anything but homogeneous. The technology sector, uniquely positioned with nearly 58% foreign revenue exposure, could stand to benefit from dollar weakness, even as other sectors face margin pressure from rising costs. Meanwhile, small and mid-sized firms, as well as those reliant on complex global supply chains, may struggle with operational and pricing challenges that are still rippling through the economy.

Morgan Stanley said the current environment is “particularly fluid and dynamic” as legal and political battles over trade continue to play out. As Trump’s tariff regime grows more intricate, markets, businesses, and consumers alike are bracing for an era of heightened unpredictability—and potentially, record-shattering government revenue, paid for by American consumers through higher tariffs.

For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing. 

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Authors
Nick Lichtenberg
By Nick LichtenbergBusiness Editor
LinkedIn icon

Nick Lichtenberg is business editor and was formerly Fortune's executive editor of global news.

See full bioRight Arrow Button Icon
Fortune Intelligence
By Fortune Intelligence

Fortune Intelligence uses generative AI to help with an initial draft, thereby bringing you breaking business news faster while maintaining our high standards of accuracy and quality. These stories are edited by Fortune's senior business editors to verify the accuracy of the information before publishing.

See full bioRight Arrow Button Icon

Latest in Economy

EconomyEurope
JPMorgan CEO Jamie Dimon says Europe has a ‘real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
4 hours ago
EconomyDebt
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
5 hours ago
Trump
PoliticsWhite House
Trump finally meets Claudia Sheinbaum face to face at the FIFA World Cup draw
By Will Weissert and The Associated PressDecember 6, 2025
11 hours ago
RetailConsumer Spending
U.S. consumers are so financially strained they put more than $1 billion on buy-now, pay later services during Black Friday and Cyber Monday
By Jeena Sharma and Retail BrewDecember 5, 2025
1 day ago
Schumer
Politicsnational debt
‘This is a bad idea made worse’: Senate Dems’ plan to fix Obamacare premiums adds nearly $300 billion to deficit, CRFB says
By Nick LichtenbergDecember 5, 2025
1 day ago
Economyaffordability
Trump calls affordability a ‘Democrat scam’ and ‘con job’—but nearly three-quarters of his voters think cost of living is bad or the worst ever
By Jason MaDecember 5, 2025
1 day ago

Most Popular

placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
1 day ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
10 hours ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
2 days ago
placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
3 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
2 days ago
placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
15 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.