- Amazon is shutting down its Try Before You Buy program, a Stitch Fix competitor that let people try on up to six clothing items free for a week. The service will not be available after Jan. 31.
Amazon’s try-before-you-buy feature for clothing shoppers is about to vanish.
The retailer will discontinue to the program at the end of January, after more than six years. Amazon made the announcement on the program’s page.
Shoppers who used the service could select up to six clothing items, including shoes, jewelry, and accessories, and had seven days to decide if they wanted to keep them. They were then charged only for the items they kept after that try-on period. The service, formerly known as Prime Wardrobe, was often compared with Stitch Fix, which has had its own troubles in recent years. That company’s stock is down 81% in the past five years. (Stitch Fix offers a curated assortment of clothes, whereas Try Before You Buy items were selected by the shopper themself.)
“Given the combination of Try Before You Buy only scaling to a limited number of items and customers increasingly using our new AI-powered features like virtual try-on, personalized size recommendations, review highlights, and improved size charts to make sure they find the right fit, we’re phasing out the Try Before You Buy option, effective January 31, 2025,” an Amazon spokesperson told Fortune.
Try Before You Buy is ending to streamline the return process, but it follows a series of cost cuts by Amazon CEO Andy Jassy. The company has also done away with its telehealth service and child-focused video calling device, and instituted tens of thousands of layoffs in the past several years.
Amazon advised users of the service to shop the Amazon Fashion section of its site to access its full clothing options.
