• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Successsuccess

Jimmy Carter’s timeless advice for success in business: Having ‘proper respect for the people across from you whose opinions differ from yours’

Ashley Lutz
By
Ashley Lutz
Ashley Lutz
Executive Director, Editorial Growth
Down Arrow Button Icon
Ashley Lutz
By
Ashley Lutz
Ashley Lutz
Executive Director, Editorial Growth
Down Arrow Button Icon
December 30, 2024, 11:01 AM ET
Associated Press Special Correspondent Walter R. Mears, right, talks with presidential candidate Jimmy Carter in Concord, N.H., before the New Hampshire primary election in 1976.
Associated Press Special Correspondent Walter R. Mears, right, talks with presidential candidate Jimmy Carter in Concord, N.H., before the New Hampshire primary election in 1976. AP Photo
  • Following his death at age 100, former President Jimmy Carter’s decades-old advice for success in business still applies today.

Former President Jimmy Carter’s advice for success in business comes down to respect.

After Carter’s death at age 100, he is remembered for his ability to mediate conflicts and get people to find common ground.

This skill served him while growing his family’s peanut-farming business in his younger years, and while brokering the Camp David accords between Egypt and Israel later on. Carter would go on to win a Nobel Peace Prize for his humanitarian work through his foundation.

In a 1998 interview in The Harvard Business Review recently resurfaced by Business Insider, Carter expressed the importance of navigating negotiations with respect and empathy.

“All negotiations, whether in government or business, require certain things. One is a proper respect for the people across from you whose opinions differ from yours. You can’t be arrogant,” Carter said. “You’ve got to give the people with whom you’re contending your understanding—not your agreement but your understanding. It requires some humility to recognize that you’re not inherently better than they are.”

Having empathy and respect for others can help work out compromises for the greater good, according to Carter. That means being humble, and genuinely hearing what professional colleagues and business partners have to say.

The importance of soft skills

Carter’s advice from decades ago is increasingly relevant for success in business today.

As artificial intelligence continues to evolve, replacing the need for many traditional hard skills like computing or calculations, experts have stressed the importance of having soft skills that can’t be replaced by a machine.

Researchers have said we are currently in a soft skills crisis, with 1 in 4 hiring managers saying they wouldn’t hire entry-level Gen Z graduates for a job.

The biggest factor driving this lack of confidence is a perceived lack of soft skills like strong communication and the ability to adapt to changes. These skills are essential for thriving at work, Fortune‘s Jane Thier wrote in a recent report.  

Employers should consider investing in soft skills instruction in the same way they provide instruction for technical skills, according to a recent Deloitte study featured in Fortune‘s CHRO Daily newsletter.

Other successful leaders have echoed Carter’s advice to tap into empathy.

Microsoft CEO Satya Nadella stressed the importance of relating to others in a 2023 interview with Axel Springer.

“Empathy is not a soft skill,” Nadella said in the interview. “In fact, it’s the hardest skill we learn—to relate to the world, to relate to people that matter the most to us.”

Did your workplace make our list of the 100 Best Companies to Work For? Explore this year's list.
About the Author
Ashley Lutz
By Ashley LutzExecutive Director, Editorial Growth

Ashley Lutz is an executive editor at Fortune, overseeing the Success, Well, syndication, and social teams. She was previously an editorial leader at Bankrate, The Points Guy, and Business Insider, and a reporter at Bloomberg News. Ashley is a graduate of Ohio University's Scripps School of Journalism.

See full bioRight Arrow Button Icon

Latest in Success

Jeff Williams, former Apple CEO
C-SuiteDisney
Jeff Williams, who retired from Apple after 27 years, less than a month ago, just got called up by Disney to join its board of directors
By Dave SmithDecember 10, 2025
9 hours ago
Sheryl Sandberg points with one hand as he sits in front of a light blue background during an interview.
SuccessWomen
Sheryl Sandberg’s Lean In finds more women leaning out for the first time since the promotion survey began a decade ago: ‘Major moment of backsliding’
By Sasha RogelbergDecember 10, 2025
11 hours ago
AIBrainstorm AI
Young people are ‘growing up fluent in AI’ and that’s helping them stand apart from their older peers, says Gen Z founder Kiara Nirghin
By Angelica AngDecember 10, 2025
11 hours ago
Doug McMillon, president and chief executive officer of Wal-Mart Stores
SuccessCareers
Walmart’s retiring CEO Doug McMillon spent 40 years climbing the ranks—he reveals the one thing he’s most looking forward to is a ‘blank calendar’
By Emma BurleighDecember 10, 2025
12 hours ago
Photo of MacKenzie Scott
SuccessMacKenzie Scott
MacKenzie Scott’s $7 billion year: Philanthropist credits dentist and college roommate as inspirations for monumental giving
By Sydney LakeDecember 10, 2025
13 hours ago
David Zaslav wearing sunglasses
SuccessWealth
Netflix–Paramount bidding wars are pushing Warner Bros CEO David Zaslav toward billionaire status—he has one rule for success: ‘Never be outworked’
By Preston ForeDecember 10, 2025
13 hours ago

Most Popular

placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
19 hours ago
placeholder alt text
Politics
Exclusive: U.S. businesses are getting throttled by the drop in tourism from Canada: ‘I can count the number of Canadian visitors on one hand’
By Dave SmithDecember 10, 2025
17 hours ago
placeholder alt text
Economy
‘Fodder for a recession’: Top economist Mark Zandi warns about so many Americans ‘already living on the financial edge’ in a K-shaped economy 
By Eva RoytburgDecember 9, 2025
1 day ago
placeholder alt text
Economy
‘Be careful what you wish for’: Top economist warns any additional interest rate cuts after today would signal the economy is slipping into danger
By Eva RoytburgDecember 10, 2025
11 hours ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
14 days ago
placeholder alt text
Economy
The 'forever layoffs' era hits a recession trigger as corporates sack 1.1 million workers through November
By Nick Lichtenberg and Eva RoytburgDecember 9, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.