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Jimmy Carter’s timeless advice for success in business: Having ‘proper respect for the people across from you whose opinions differ from yours’

Ashley Lutz
By
Ashley Lutz
Ashley Lutz
Executive Director, Editorial Growth
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Ashley Lutz
By
Ashley Lutz
Ashley Lutz
Executive Director, Editorial Growth
Down Arrow Button Icon
December 30, 2024, 11:01 AM ET
Associated Press Special Correspondent Walter R. Mears, right, talks with presidential candidate Jimmy Carter in Concord, N.H., before the New Hampshire primary election in 1976.
Associated Press Special Correspondent Walter R. Mears, right, talks with presidential candidate Jimmy Carter in Concord, N.H., before the New Hampshire primary election in 1976. AP Photo
  • Following his death at age 100, former President Jimmy Carter’s decades-old advice for success in business still applies today.

Former President Jimmy Carter’s advice for success in business comes down to respect.

After Carter’s death at age 100, he is remembered for his ability to mediate conflicts and get people to find common ground.

This skill served him while growing his family’s peanut-farming business in his younger years, and while brokering the Camp David accords between Egypt and Israel later on. Carter would go on to win a Nobel Peace Prize for his humanitarian work through his foundation.

In a 1998 interview in The Harvard Business Review recently resurfaced by Business Insider, Carter expressed the importance of navigating negotiations with respect and empathy.

“All negotiations, whether in government or business, require certain things. One is a proper respect for the people across from you whose opinions differ from yours. You can’t be arrogant,” Carter said. “You’ve got to give the people with whom you’re contending your understanding—not your agreement but your understanding. It requires some humility to recognize that you’re not inherently better than they are.”

Having empathy and respect for others can help work out compromises for the greater good, according to Carter. That means being humble, and genuinely hearing what professional colleagues and business partners have to say.

The importance of soft skills

Carter’s advice from decades ago is increasingly relevant for success in business today.

As artificial intelligence continues to evolve, replacing the need for many traditional hard skills like computing or calculations, experts have stressed the importance of having soft skills that can’t be replaced by a machine.

Researchers have said we are currently in a soft skills crisis, with 1 in 4 hiring managers saying they wouldn’t hire entry-level Gen Z graduates for a job.

The biggest factor driving this lack of confidence is a perceived lack of soft skills like strong communication and the ability to adapt to changes. These skills are essential for thriving at work, Fortune‘s Jane Thier wrote in a recent report.  

Employers should consider investing in soft skills instruction in the same way they provide instruction for technical skills, according to a recent Deloitte study featured in Fortune‘s CHRO Daily newsletter.

Other successful leaders have echoed Carter’s advice to tap into empathy.

Microsoft CEO Satya Nadella stressed the importance of relating to others in a 2023 interview with Axel Springer.

“Empathy is not a soft skill,” Nadella said in the interview. “In fact, it’s the hardest skill we learn—to relate to the world, to relate to people that matter the most to us.”

Join us for a virtual Fortune 500 Europe C-suite conversation, in partnership with Syndio, on mastering workforce decisions and pay transparency in the age of AI. Built for global and regional HR leaders, this session, moderated by Fortune editor Francesca Cassidy, will take place Wednesday, March 25, at 2:30 p.m. GMT (10:30 a.m. EDT) and feature senior HR leaders from Hilton and Syndio. Together we'll explore how CHROs are using AI to drive smarter pay decisions, manage regulatory risk, and strengthen workforce trust. Register now.
About the Author
Ashley Lutz
By Ashley LutzExecutive Director, Editorial Growth

Ashley Lutz is an executive editor at Fortune, overseeing the Success, Well, syndication, and social teams. She was previously an editorial leader at Bankrate, The Points Guy, and Business Insider, and a reporter at Bloomberg News. Ashley is a graduate of Ohio University's Scripps School of Journalism.

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