• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
PoliticsDraftKings

Missouri just became the latest state to legalize sports betting—and it comes after a record-setting $43 million campaign funded by DraftKings and FanDuel

By
The Associated Press
The Associated Press
Down Arrow Button Icon
December 5, 2024, 4:28 PM ET
DraftKings signage as Jason Robins, co-founder and chief executive officer of DraftKings Inc., is interviewed.
The $43 million supportive campaign — a record for a Missouri ballot measure — was funded almost entirely by DraftKings and FanDuel. The $14 million opposition campaign was funded entirely by Caesars Entertainment, which operates three of Missouri’s 13 casinos.Jason Bergman/Bloomberg via Getty Images

Fans in Missouri will be able to bet on sports next year as a result of a ballot measure that barely passed despite getting help from record-setting spending and the state’s professional teams.

Recommended Video

State election officials on Thursday certified that the sports betting measure passed with 50.05% support in the November election.

Although the constitutional amendment takes effect now, betting won’t immediately begin. Under Missouri’s measure, state regulators must launch sports betting no later than Dec. 1, 2025.

A total of 38 states and Washington, D.C., already allow sports betting, which has expanded rapidly since the U.S. Supreme Court cleared the way for it in 2018.

Missouri allows recounts on ballot questions to be requested within seven days after certification when the winning margin is less than 0.5% of the total votes cast.

A spokesperson for Missouri Secretary of State Jay Ashcroft said Thursday that a recount request would need to come from someone involved in one of the campaigns. A spokesperson for the opposition group, Missourians Against the Deceptive Online Gambling Amendment, said Thursday that it does not plan to request a recount.

The $43 million supportive campaign — a record for a Missouri ballot measure — was funded almost entirely by DraftKings and FanDuel, which dominate the nationwide sports betting marketplace. Of the total raised, a combined $2 million was chipped in by the state’s six major professional sports teams — the St. Louis Cardinals, St. Louis Blues, Kansas City Chiefs, the Kansas City Royals, and the Kansas City Current and St. Louis City soccer teams.

“Joining the 38 other states that already allow sports betting will allow us to further engage with our fans, while keeping tens of millions in Missouri for the benefit of our classrooms and communities,” St. Louis Cardinals President Bill DeWitt III said in a statement Thursday.

The $14 million opposition campaign was funded entirely by Caesars Entertainment, which operates three of Missouri’s 13 casinos.

Missouri’s constitutional amendment will allow each of the state’s casinos and professional sports teams to offer on-site and mobile sports betting. Teams will control on-site betting and advertising within 400 yards (366 meters) of their stadiums and arenas. The initiative also allows two mobile sports betting operators to be licensed directly by the Missouri Gaming Commission.

Missouri will impose a 10% tax on sports betting revenue, which is below the national average of 19% that sportsbooks paid to states last year.

Under the initiative, at least $5 million annually in licensing fees and taxes must go toward problem gambling programs, with remaining tax revenues going toward elementary, secondary and higher education.

Supporters turned to the initiative petition process to get the measure on the ballot after attempts to legalize sports betting repeatedly stalled in the state Senate.

Though available in most states, sports betting remains off-limits in some potentially lucrative markets, such as California and Texas. In 2022, California voters defeated two rival proposals to legalize sports betting after interest groups spent roughly $450 million promoting or opposing the measures.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Politics

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Most Popular

placeholder alt text
Personal Finance
Trump turns government into giant debt collector with threat to garnish wages on millions of Americans in default on student loans
By Annie Ma and The Associated PressDecember 24, 2025
1 day ago
placeholder alt text
Retail
Trump just declared Christmas Eve a national holiday. Here’s what’s open and closed
By Dave SmithDecember 24, 2025
1 day ago
placeholder alt text
Real Estate
Mark Zuckerberg gifted noise-canceling headphones to his Palo Alto neighbors because of the nonstop construction around his 11 homes
By Dave SmithDecember 25, 2025
5 hours ago
placeholder alt text
Success
Chinese billionaire who has fathered more than 100 children hopes to have dozens of U.S.-born boys to one day take over his business
By Emma BurleighDecember 25, 2025
6 hours ago
placeholder alt text
Economy
Obama's former top economic advisor says he feels 'a tiny bit bad' for Trump because gas prices are low, but consumer confidence is still plummeting 
By Sasha RogelbergDecember 24, 2025
1 day ago
placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
3 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Politics

tariffs
PoliticsTariffs and trade
53-year-old customs broker wants to ‘Make Trade Boring Again,’ saying you won’t believe how complex cheese is these days
By Matt Sedensky and The Associated PressDecember 24, 2025
20 hours ago
nursing
LawPennsylvania
‘Never seen such heroism’: Christmas Eve bravery on display as rescuers rush into burning nursing home that rocked Pa. city for miles around
By Mingson Lau, Marc Levy, Mark Scolforo and The Associated PressDecember 24, 2025
20 hours ago
charity
Arts & Entertainmentphilanthropy
Most Americans decide 2025 isn’t the year for charity, poll says
By James Pollard, Linley Sanders and The Associated PressDecember 24, 2025
20 hours ago
EconomyMillionaires
Millionaire tax plans spread as Washington state eyes new levy
By Anna Edgerton, Casey Murray and BloombergDecember 24, 2025
1 day ago
Dianna Tompkins sits on a stair in front of her home in Demotte, Ind., Dec. 17, 2025.
Arts & Entertainmentgovernment shutdown
When SNAP payments stopped, a fast-moving nonprofit program rushed in with $12 million—and kept families fed
By James Pollard and The Associated PressDecember 24, 2025
1 day ago
LawDonald Trump
Trump’s $100,000 H-1B visa application fee upheld by judge
By Madlin Mekelburg and BloombergDecember 24, 2025
1 day ago