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NewslettersCEO Daily

Tesla, Musk, and the cult of personality

By
Diane Brady
Diane Brady
and
Joey Abrams
Joey Abrams
Down Arrow Button Icon
October 24, 2024, 5:26 AM ET
Elon Musk jumps in the air in front of an American flag
Tesla and SpaceX CEO Elon Musk jumps onstage at a town hall event hosted by America PAC in support of Republican presidential candidate Donald Trump at the Greater Philadelphia Expo Center in Oaks, Pa., on Oct. 18, 2024.Ryan Collerd—AFP/Getty Images

Good morning. 

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Tesla reported strong earnings yesterday and CEO Elon Musk continued to pump up his fans. (Raise your hand if you want preorder that flying car.)  I walked away from its third-quarter earnings call with a more existential question: What does it mean to be a public company?  

Many companies now avoid going public. They are so put off by the extra scrutiny, investor demands, and thickets of regulations that the number of listed companies in the U.S. is half what it was in the mid 1990s.  

Not Tesla. Musk’s stake in the automaker is what made him the world’s richest man. And his personal profile—his fame—is the main reason many investors own Tesla stock. 

This is not how a public company is meant to operate. On Tesla’s message board soliciting shareholder questions prior to the call, the dominant concern was Musk’s controversial rhetoric and tactics in supporting Donald Trump. Many question the legality of Musk’s $1 million-a-day giveaway for voters and his inflammatory posts on X.

But analysts on the call did not question Musk’s behavior or ask whether the Tesla chief would have to step down to lead a so-called Department of Government Efficiency (DOGE!) in a Trump Administration.

Maybe next time, shareholders! 

Don’t expect the board to hold Musk accountable. When a Delaware court voided Musk’s $56 billion pay package earlier this year as “unfathomable,” chair Robyn Denholm dismissed the findings as “crap.” Instead of reiterating the board’s fiduciary duty, she supported reincorporating in Texas to “fix this issue, which is a matter of fundamental fairness and respect to our CEO.”  Even if you support Musk’s pay, as these academics did, that’s not a board that puts investors first. 

Musk acts like shareholder value is beyond his control. He has compared leading a public company to “living in your house and some crazy manic-depressive guy comes and stands outside your house and yells property prices at you, so it ends up (being) a different price every day.”  

And he treats Tesla shareholders less like owners than fans, with statements like “I love you guys” — more common for a boy band than a boardroom. When more than 40% of your shares are held by individual investors, maybe that’s to be expected. But the board ought to make sure its celebrity CEO is boosting the brand and the share price — not his personality cult. 

More news below. 

Diane Brady
diane.brady@fortune.com
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This edition of CEO Daily was curated by Joey Abrams.

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About the Authors
Diane Brady
By Diane BradyExecutive Editorial Director
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Diane Brady writes about the issues and leaders impacting the global business landscape. In addition to writing Fortune’s CEO Daily newsletter, she co-hosts the Leadership Next podcast, interviews newsmakers on stage at events worldwide and oversees the Fortune CEO Initiative. She previously worked at Forbes, McKinsey, Bloomberg Businessweek, the Wall Street Journal, and Maclean's. Her book Fraternity was named one of Amazon’s best books of 2012, and she also co-wrote Connecting the Dots with former Cisco CEO John Chambers.

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Joey Abrams
By Joey AbramsAssociate Production Editor

Joey Abrams is the associate production editor at Fortune.

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