• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
Leadershipchief executive officer (CEO)

80% of CEOs say they’d rather promote an in-person employee over a remote worker

Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
September 18, 2024, 3:06 PM ET
Shot of group of business persons in business meeting. Three entrepreneurs on meeting in board room. Corporate business team on meeting in modern office. Female manager discussing new project with her colleagues. Company owner on a meeting with two of her employees in her office.
CEOs prefer in-office workers so much they'd give them a promotion over a remote worker.Getty Images—VioletaStoimenova
Add Fortune on Google for similar content.

Going to the office may be good for more than just free coffee and coworker gossip. 

Recommended Video

Amid the ongoing battle between employees and executives about return-to-office, 86% of CEOs say “they will reward employees who make an effort to come into the office with favorable assignments, raises or promotions,” according to a KPMG survey of 400 U.S.-based CEOs. In other words, executives are admitting to holding a preference for in-office workers, reporting they have a better chance at raises and promotions. 

But as is evident with the backlash to Amazon CEO Andy Jassy’s notice to employees demanding them to work full-time in the office, workers are less than content with returning to in-person work. While CEOs “increasingly favor a comprehensive return to office, the need for flexibility still holds,” KPMG CEO and U.S. chair wrote in the report. 

It’s important to note, however, that KPMG’s study reflects statements CEOs said they would do—not what they’ve actually done yet. And especially considering the backlash some CEOs have faced for airing their feelings about in-office work, some may end up giving back into hybrid or remote work environments.

Why executives favor in-office workers

Serial CEO and entrepreneur Naeem Zafar told Fortune he favors employees who come to the office because they show a higher level of commitment.

“Those people deserve more opportunities, possible promotions, and rewards,” said Zafar, a lecturer at the University of California—Berkeley, who is also currently CEO of industrial IOT company TeleSense. He also co-founded and served as CEO of Bitzer Mobile, which was acquired by Oracle in 2013.

“Of course, it is more convenient for all of us to work from home and not have to deal with dressing up, driving to work, fighting traffic and other obligations that come from showing up,” Zafar said. 

While he admits certain job functions—such as IT, sales or research and development—don’t require as much in person time, it’s essential for senior management to show face. But for employees who want to “become part of management, get promotions, and drive the company forward, that will be much harder unless they are physically in the office collaborating.”

Similarly, other executives want to get to know the people they’d be promoting and assigning to important projects in person. 

“In-person interaction offers valuable relational investment, allowing leaders to better understand a person’s strengths, challenges and growth trajectory,” Jennifer Schielke, CEO of staffing firm Summit Group Solutions, told Fortune. “While technology bridges some gaps, it cannot fully replace the depth of human connection that comes from in-person collaboration.”

But not all companies have returned to office

While CEOs may say they would favor in-office workers for promotions, raises and better assignments, other companies remain steadfast in retaining remote work policies. In fact, some companies are reaping the benefits of fully remote work. 

Take Zillow, for example, which recently reported job applications have quadrupled since going remote-first. Plus, several CEOs of large companies even work from home themselves, including Brian Niccol, current CEO of Starbucks and former CEO of Chipotle.

And CEOs of smaller companies still insist remote work can be just as successful as in-office work—and it can come with the same opportunities for advancement. Cathryn Lavery, co-founder and CEO of BestSelf Co., told Fortune that trust and output matter more to her than physical presence. 

“Even in hybrid settings, promotion should be based on performance, not presence. While in-person collaboration can be beneficial for certain tasks like creative brainstorming, remote work can be equally effective when done right,” Lavery said. “The future of work is about flexibility, trust, and results—not about who spends the most time at a desk.”

About the Author
Sydney Lake
By Sydney LakeAssociate Editor
LinkedIn iconTwitter icon

Sydney Lake is an associate editor at Fortune, where she writes and edits news for the publication's global news desk.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Leadership

Federal civil rights agency votes to scrap 60-year-old workforce diversity reporting rule
Politicsdiversity and inclusion
Federal civil rights agency votes to scrap 60-year-old workforce diversity reporting rule
By The Associated Press, Claire Savage and Alexandra OlsonJuly 21, 2026
43 minutes ago
A family crisis inspired Bill Ackman to spend $260 million to create a massive brain research institute in Manhattan
InnovationBill Ackman
A family crisis inspired Bill Ackman to spend $260 million to create a massive brain research institute in Manhattan
By Jeff John RobertsJuly 21, 2026
1 hour ago
Jamie Dimon says insecurity, not ego, is what destroys the careers of top CEOs
C-SuiteJamie Dimon
Jamie Dimon says insecurity, not ego, is what destroys the careers of top CEOs
By Marco Quiroz-GutierrezJuly 21, 2026
2 hours ago
Two students stand next to each other and look at the papers they are holding.
AIEducation
Study finds AI boosted homework scores 18%—then tanked exam results 20%
By Sasha RogelbergJuly 21, 2026
3 hours ago
math
AIScience
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
4 hours ago
Welder on a navy boat
SuccessCareers
Jamie Dimon says six-figure shipyard jobs are the new ‘American Dream’—but candidates will need to endure hours of extreme heat, cold, and rain
By Preston ForeJuly 21, 2026
4 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
1 day ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
1 day ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
3 days ago
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
Economy
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
By Jason MaJuly 20, 2026
1 day ago
Current price of silver as of Monday, July 20, 2026
Personal Finance
Current price of silver as of Monday, July 20, 2026
By Joseph HostetlerJuly 20, 2026
1 day ago
Jamie Dimon won't put more of his own money into the long end of the bond market right now—thanks to the $39 trillion national debt
Economy
Jamie Dimon won't put more of his own money into the long end of the bond market right now—thanks to the $39 trillion national debt
By Eleanor PringleJuly 21, 2026
9 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.