• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceAI

Palantir is totally misunderstood on Wall Street, and shares will soar, BofA says

Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
September 14, 2024, 5:43 PM ET
Alex Karp holds up 2 fingers
Palantir CEO Alex Karp.David Paul Morris—Bloomberg via Getty Images

Data-mining software company Palantir Technologies is popular among retail investors, but Bank of America said it’s still misunderstood by many on Wall Street.

Recommended Video

In a note on Tuesday, analysts pointed out that a 1980 estimate of cell phone users by 2000 was just 900,000. The actual number of mobile subscriptions that year was more than 100 million. Meanwhile, such early forecasts also failed to see the advent of mobile apps and smart devices.

“We view Palantir’s (PLTR) capabilities, technology and path forward facing a similar fundamental misunderstanding,” wrote BofA analysts led by Mariana Perez Mora. “The upcoming S&P 500 inclusion provides a watershed moment for institutional investors to revisit what they ‘know’ about PLTR.”

BofA reiterated its buy rating on Palantir stock and raised its price target to $50 from $30. The new target represents 40.5% upside from the stock’s closing price on Friday. And that comes after shares had already jumped on news last week that the company would join the S&P 500 later this month and have more than doubled in the year to date.

A key misunderstanding on Wall Street is Palantir’s unconventional sales strategy, which has engineers playing a key role. While investors have said the approach limits scalability and profitability, BofA disagrees.

“We think this method makes PLTR solutions significantly more relevant to the users and gives PLTR stronger pricing power,” the note said. “The engineers create intimacy with the customer’s mission and help shape the product to add real value.” 

Meanwhile, as Palantir racks up more customers in the public and private sectors, BofA sees a huge opportunity for the company to become the common data operational system for the U.S. government and large U.S. businesses.

Palantir is known for its work in defense and intelligence but has also been expanding in the commercial space.

Celebrating Palantir’s inclusion in the S&P 500, CEO Alex Karp took a victory lap in a video posted on Tuesday. He also nodded to Wall Street’s misconceptions about the company, which developed and offered products a decade ahead of rivals, allowing entire enterprises to use AI and large language models.

“It’s still radical to the point where people do not completely comprehend,” Karp said. “They do not comprehend how we could’ve turned a switch and gone to GAAP profitability. And gone from what adults, professional managers, and some analysts thought was a Frankenstein monster powered by a freak show leader—me—to a dynamic, clearly profitable company worthy of and admitted to the S&P 500.”

Along the way, Palantir charted its own course, ignoring what conventional wisdom preached, he added, while also applauding retail investors who maintained faith in the company.

“All of you who are inside the company and around the world should celebrate that the rebels won,” he said.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Jason Ma
By Jason MaWeekend Editor

Jason Ma is the weekend editor at Fortune, where he covers markets, the economy, finance, and housing.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

iran
Middle EastMiddle East
3 U.S. service members killed and 5 seriously wounded in Iran operation, after Trump warned of casualties
By Ben Finley and The Associated PressMarch 1, 2026
18 minutes ago
Middle EastMilitary
U.S. military gives Iran a taste of its own medicine with cheap copycat Shahed drones, while concern shifts to munitions supply in extended conflict
By Jason MaMarch 1, 2026
37 minutes ago
Middle EastDubai
As Iran attacks Dubai, the tax-free haven for the global elite could see ‘catastrophic’ fallout — ‘this can also send shockwaves globally’
By Jason MaMarch 1, 2026
2 hours ago
woman looking stressed paying bills
FinanceGen Z
Gen Z can’t afford the American Dream—so they’ve traded homeownership for paying off debt. ‘Their debt feels heavier because it hits earlier’
By Sydney LakeMarch 1, 2026
4 hours ago
EnergyOil
Oil prices soar 10% as tanker traffic halts near the Strait of Hormuz amid Iran attacks while IRGC warns against passage. ‘Our ships will stay put’
By Jason MaMarch 1, 2026
4 hours ago
khamenei
Middle EastMiddle East
Weeks before his death, Iran’s 86-year-old Supreme Leader heard shouts of ‘Death to Khamenei’ and unleashed a bloody crackdown
By Lee Keath, Cara Anna and The Associated PressMarch 1, 2026
4 hours ago

Most Popular

placeholder alt text
Economy
Your grandparents are the reason the U.S. isn't in a recession right now. That won't last forever
By Eleanor PringleMarch 1, 2026
11 hours ago
placeholder alt text
Middle East
Iran is now on 'death ground' amid existential threat from U.S. attacks and could 'go big' in retaliation, former NATO commander warns
By Jason MaFebruary 28, 2026
1 day ago
placeholder alt text
AI
The week the AI scare turned real and America realized maybe it isn't ready for what's coming
By Nick LichtenbergFebruary 28, 2026
1 day ago
placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
2 days ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
3 days ago
placeholder alt text
Middle East
Dubai’s worst nightmare unfolds as Iran strikes Gulf neighbors
By Dana Khraiche, Fiona MacDonald and BloombergFebruary 28, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.