• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Personal FinanceInvesting

Stocks are tanking. Should you buy the dip?

Alicia Adamczyk
By
Alicia Adamczyk
Alicia Adamczyk
Senior Writer
Down Arrow Button Icon
Alicia Adamczyk
By
Alicia Adamczyk
Alicia Adamczyk
Senior Writer
Down Arrow Button Icon
August 5, 2024, 1:51 PM ET
Stocks are tanking. Is now the time to buy the dip?
Stocks are tanking. Is now the time to buy the dip?Michael M. Santiago—Getty Images

U.S. stocks tanked Monday following a global sell-off, sending investors into a tizzy with recession fears. But it’s not time to worry yet, say financial experts who point out that pullbacks are normal. And given how stocks were recently more expensive than ever, it’s not a terrible idea to buy at what some experts call a discount. Though it might seem counterintuitive, buying when prices drop is an option for those in “accumulation mode”—a term that describes those years from retirement—says Catherine Valega, a Massachusetts-based certified financial planner (CFP).

Recommended Video

“Yes, yes, yes. Keep buying,” says Valega. “If you have cash on the sidelines it would be great to add more to an aggressive, diversified, stock portfolio.”

So you can buy a bit more if you like. That said, now is a good time to actually practice all of those investing maxims you’re likely familiar with. Buy and hold. Don’t try to time the market. Keep dollar-cost averaging.

That last bit means not changing up your strategy at all, no matter what the markets are doing. If you are consistently investing the same amount—say, through a biweekly paycheck deduction to your 401(k)—then there’s no need to change it up, says Andrew Herzog, a Texas-based CFP. Over time, dollar-cost averaging helps investors buy more investments at a lower price and fewer investments at a higher price.

“That’s how you keep the emotion out of it,” says Herzog. “This is a great strategy for the average investor who is investing for the long term.”

For those nervous about investing when there is so much volatility, Herzog points to recoveries following cataclysmic events like World War II to the Great Financial Crisis to the pandemic. And in the case of the latest crash—which saw the biggest drop since 1987—it’s worth noting that stocks are still up this year.

“Historically speaking, how did the S&P 500 perform after twenty of the largest spikes in market volatility, like what we’re seeing today? [It] averaged 17.5% over the following year,” he says, referencing this chart put together by Charlie Bilello, chief market strategist at wealth management firm Creative Planning. “Short term pain, long term gain.”

And if you do decide to buy with some extra cash now—don’t draw on your emergency fund, but from any surplus funds you might have. If you don’t have an emergency fund, focus on that first—remember that stocks could fall lower still. So it’s not a short-term play. Instead, only buy the dip if you plan to hold it long term.

The bottom line is that it’s impossible to say what will happen next. This could be as far as stocks slide, or it could be the start of a deeper correction. Having a consistent investing strategy through the highs and lows is most investors’ best play. Older investors closer to retirement can look into rebalancing, says Matt Chancey, a Florida-based CFP.

“Markets have always been and will always be cyclical in nature. The goal of buying low and selling high without a defined process of dollar-cost averaging or consistently rebalancing is a fool’s errand,” says Chancey. “Don’t gamble with your savings.”

And definitely don’t do what this Reddit user proposed: Selling now and buying back when you are certain stocks will be even lower. There is simply no way to know.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Alicia Adamczyk
By Alicia AdamczykSenior Writer
LinkedIn iconTwitter icon

Alicia Adamczyk is a former New York City-based senior writer at Fortune, covering personal finance, investing, and retirement.

See full bioRight Arrow Button Icon

Latest in Personal Finance

Personal Financemortgages
7 best HELOC lenders in 2025: How to choose the best home equity line of credit for your situation
By Joseph HostetlerDecember 12, 2025
9 hours ago
Personal FinanceCertificates of Deposit (CDs)
Truist CD rates 2025: Probably not your best option (but here’s how to decide)
By Joseph HostetlerDecember 12, 2025
9 hours ago
The Citibank logo on a green layered background.
Personal FinanceCertificates of Deposit (CDs)
Citibank CD rates 2025
By Joseph HostetlerDecember 12, 2025
9 hours ago
The Bank of America logo on a green layered background.
Personal FinanceCertificates of Deposit (CDs)
Bank of America CD rates 2025: How to ensure you get the highest APY
By Joseph HostetlerDecember 12, 2025
9 hours ago
The Citizens Bank logo on a green layered background.
Personal FinanceCertificates of Deposit (CDs)
Citizens Bank CD rates 2025: Strong APY (but can you afford it?)
By Joseph HostetlerDecember 12, 2025
9 hours ago
Personal FinanceCertificates of Deposit (CDs)
Digital Federal Credit Union CD rates 2025: Wide selection of CDs with impressive return rates
By Joseph HostetlerDecember 12, 2025
9 hours ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
17 hours ago
placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
3 days ago
placeholder alt text
Success
Palantir cofounder calls elite college undergrads a ‘loser generation’ as data reveals rise in students seeking support for disabilities, like ADHD
By Preston ForeDecember 11, 2025
1 day ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
13 hours ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
12 hours ago
placeholder alt text
Arts & Entertainment
'We're not just going to want to be fed AI slop for 16 hours a day': Analyst sees Disney/OpenAI deal as a dividing line in entertainment history
By Nick LichtenbergDecember 11, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.