• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceHousing

Nearly 30% of recent homebuyers have zero clue how much their realtor is paid—and a lot of people don’t know where that money came from 

Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
April 11, 2024, 2:07 PM ET
Home buyers shaking hands with realtor
Many homebuyers have no clue how their realtor gets paid.Getty Images—Andresr

There’s no way around it: Homebuying is expensive. Between high mortgage rates and climbing prices, purchasing a house in today’s market strains new buyers. But what many buyers don’t know is how much their own realtor gets paid as part of the transaction—a figure that often gets lost or overlooked in the homebuying process. 

Recommended Video

Indeed, 28% of recent homebuyers have no idea how much their agent made, and 17% don’t know how the amount was determined, according to a Redfin report released Thursday. Findings from a separate survey revealed that nearly 20% have no clue who actually paid their agent. The survey conducted by Qualtrics in February polled nearly 3,000 homeowners and renters.

The results come on the heels of a groundbreaking $418 million settlement with the National Association of Realtors over an alleged conspiracy to inflate realtors’ commissions. NAR, the country’s largest trade association, which represents 1.5 million members, reached an agreement to pay out the damages across multiple lawsuits, including one that resulted in a $1.8 billion verdict, finding NAR (among other brokerages) conspired to inflate commissions. NAR also said it would prohibit offers of broker compensation on the Multiple Listing Service (MLS), and require MLS users to sign written contracts with buyers. These agreements must specify the compensation agents will receive, according to Redfin.

In the aftermath of the verdict, experts have delivered mixed reviews on how much it affects realtors’ bottom line. Some say it won’t have much of an effect on realtor commissions, while others say the verdict spells doom for the profession as we know it. Either way, it’s clear that homebuyers don’t really have to care about the verdict—or even how their realtor gets paid, whereas sellers have to be involved in those negotiations from the start. 

But it’s something that everyone involved in the homebuying process should be aware of, Redfin chief economist Daryl Fairweather said in a statement.

“Many Americans make the biggest purchase of their life without knowing precisely how the professional they hired to guide them through the transaction is getting paid,” Fairweather said. “Home sellers often have a candid conversation about fees with their agent before signing an agreement to work together. Buyers would benefit from doing the same.”

How do realtors get paid?

Just like other sales professionals, realtors get paid through commissions on the homes they help a buyer to purchase or a seller to offload. However, this is the only money they make from working with their clients. They don’t typically get paid a salary or hourly wage. What’s more, they enjoy a payday only after the transaction goes through. While the tight housing market has resulted in shorter closing timelines, it can still take weeks or even months for housing transactions to be completed. 

A realtor’s commission is determined by the price of the home, with the buyer’s agent and seller’s agent typically splitting the commission. Assuming the average-priced home (as identified by the Case-Shiller index) of about $310,000 at a 6% commission, which is fairly typical, the seller’s agent and buyer’s agent might split that $18,600, and each take home more than $9,000.

It’s not always that cut-and-dry, though. Sometimes newer agents earn a smaller percentage of the commission than experienced agents owing to team commission splits. And for agents who work at a firm, the broker also typically takes a cut of the commission.

That sounds like a lot of money for one transaction …

Redfin’s survey also showed that nearly 40% of homeowners who plan to sell their house in the next year think a 3% commission for a buyer’s agent seems too steep. But a similar share of sellers think it’s “just about right” or too low—just going to show how little the average homeowner knows about the homebuying process, and that they’re totally mixed on the right amount to pay an agent. 

What’s important to know, though, is that commission rates can be discussed and negotiated ahead of time. In fact, NAR now requires that those figures be established ahead of time.

“People feel awkward talking about money, but it’s important to understand what your agent is charging and have a discussion about whether you will need to ask the seller to cover your agent’s fee as part of your offer negotiation or pay for it out of pocket,” Fairweather said.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Sydney Lake
By Sydney LakeAssociate Editor
LinkedIn iconTwitter icon

Sydney Lake is an associate editor at Fortune, where she writes and edits news for the publication's global news desk.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Personal Finance
Janet Yellen warns the $38 trillion national debt is testing a red line economists have feared for decades
By Eva RoytburgJanuary 5, 2026
1 day ago
placeholder alt text
AI
Experienced software developers assumed AI would save them a chunk of time. But in one experiment, their tasks took 20% longer
By Sasha RogelbergJanuary 5, 2026
1 day ago
placeholder alt text
Energy
‘Big Short’ investor Michael Burry says toppling of Venezuela’s Maduro will weaken Russia’s global standing as its oil ‘just became less important’
By Marco Quiroz-GutierrezJanuary 5, 2026
1 day ago
placeholder alt text
Success
Blackstone exec says elite Ivy League degrees aren’t good enough—new analysts need to 'work harder' and be nice 
By Ashley LutzJanuary 5, 2026
1 day ago
placeholder alt text
Economy
Under Biden, America got 150 countries to agree a 15% global corporate tax. Under Trump, America gets an exemption
By Fatima Hussein and The Associated PressJanuary 5, 2026
22 hours ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, January 5, 2026
By Joseph HostetlerJanuary 5, 2026
1 day ago

Latest in Finance

LawAmazon
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here’s who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
23 minutes ago
InvestingU.S. economy
Ray Dalio says AI is in ‘the early stages of a bubble,’ so watch out for 2026
By Tristan BoveJanuary 6, 2026
40 minutes ago
RetailLuxury
How a real estate scion’s risky dealmaking pushed Saks Global to the brink
By Phil WahbaJanuary 6, 2026
50 minutes ago
Databricks CEO Ali Ghodsi speaking on stage at a Fortune tech conference.
AIEye on AI
Want AI agents to work better? Improve the way they retrieve information, Databricks says
By Jeremy KahnJanuary 6, 2026
1 hour ago
cuban
EconomyPharmaceutical Industry
Mark Cuban has a solution for the $38 trillion national debt: Fine health insurers for falling short
By Nick LichtenbergJanuary 6, 2026
3 hours ago
Berkshire Hathaway's Warren Buffett
SuccessCareers
Warren Buffett left his Berkshire Hathaway job with a parting lesson for young Gen Z workers: Who you work with matters more than your starting salary
By Emma BurleighJanuary 6, 2026
4 hours ago