• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LifestyleArts & Entertainment

Usher starred in the halftime show, but Beyoncé was the big musical winner of the Super Bowl

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
February 12, 2024, 12:08 PM ET
Beyoncé had her own surprise in store during the Super Bowl.
Beyoncé had her own surprise in store during the Super Bowl. Kevin Mazur—WireImage for Parkwood/Getty Images

Going into Super Bowl LVIII, music fans knew to keep their eyes on Usher and Taylor Swift. But no one expected Beyoncé to enter the conversation, much less become the center of it.

Recommended Video

The pop star was the centerpiece of a Verizon commercial during the second half of the game that seemed fairly typical—a giant star teaming with a company to promote its services in a humorous manner. In this case, the carrier flexed on its network’s reliability as Beyoncé tried to “break the internet” in a number of increasingly ludicrous attempts, from running for president to traveling to space.

The efforts, of course, failed, but at the very end of the spot, Beyoncé says, “Okay, they ready. Drop the new music.”

That baffling line wasn’t a joke. It was a declaration. Once the commercial ended, the first two singles for Beyoncé’s new album were released, and the release date for the album—Renaissance Act II—was revealed to be March 29.

The songs, “Texas Hold ‘Em” and “16 Carriages,” hint that the album will have a country flavor.

And fans seem to be all in on the news.

Me supporting Beyoncé doing country music despite not liking country music: pic.twitter.com/HOXPycx5wt

— Paigey🥢 (@PaigeChristieUK) February 12, 2024

“Usher was so good”
“OMG Usher killed that”
“Super Bowl Halftime show ate”

Beyoncé: pic.twitter.com/3hQvEWVnox

— Chant God (@chantgod) February 12, 2024

Only Queen Beyoncé can release an album to break the internet and pretend that nothing is happening🤭 pic.twitter.com/wgKgjgBRbn

— 👑Supreme Queen Bey👑 (@QueenBeyoncesp) February 12, 2024

While Usher might have headlined the Apple-sponsored halftime show, it was Beyoncé who topped the Apple songs sales charts on Monday, with “16 Carriages” taking the top spot and “Texas Hold ‘Em” at No. 2. Usher came in at No. 3 with “Yeah!” (Usher’s new album was the top seller on that list, though.)

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
2 days ago
placeholder alt text
Politics
The American taxpayer spent nearly half a billion dollars deploying federal troops to U.S. cities in 2025, CBO finds
By Nick LichtenbergJanuary 28, 2026
2 days ago
placeholder alt text
C-Suite
Jeff Bezos capped his Amazon salary at $80,000: ‘How could I possibly need more incentive?’
By Sydney LakeJanuary 28, 2026
2 days ago
placeholder alt text
C-Suite
Fortune 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
2 days ago
placeholder alt text
Investing
Jerome Powell got a direct question about the U.S. ‘losing credibility’ and the soaring price of gold and silver. He punted
By Eva RoytburgJanuary 29, 2026
24 hours ago
placeholder alt text
Personal Finance
Current price of silver as of Thursday, January 29, 2026
By Joseph HostetlerJanuary 29, 2026
24 hours ago

Latest in Lifestyle

phone
Arts & EntertainmentSocial Media
Twenty-somethings discover nostalgia, throwing back to a carefree time before the ‘dark days’: 2016
By Pavan Mahal and The Associated PressJanuary 30, 2026
17 minutes ago
kermit
Arts & EntertainmentTV
The saga of the billion-dollar sock: The Muppets’ 50th birthday marks a long and profitable run
By Jared Bahir Browsh and The ConversationJanuary 29, 2026
16 hours ago
ms shirley
LawObituary
TikTok’s ‘Ms. Shirley,’ who drew 5 million followers watching her care for the homeless, dies at 58
By Rebecca Boone and The Associated PressJanuary 29, 2026
18 hours ago
TikTok influencer Khaby Lame sits and talks.
AISocial Media
Getting deported by Trump can’t stop top influencer Khaby Lame from notching a $975 million deal—including the rights to his AI avatar
By Jake AngeloJanuary 29, 2026
19 hours ago
springsteen
PoliticsMusic
Bruce Springsteen dedicates ‘Streets of Minneapolis’ to ‘innocent immigrant neighbors,’ memory of Alex Pretti and Renee Good
By Mark Kennedy and The Associated PressJanuary 29, 2026
20 hours ago
melania
PoliticsWhite House
Now playing at the Trump Kennedy Center: ‘Melania,’ brought to you by Amazon Prime
By Darlene Superville and The Associated PressJanuary 29, 2026
22 hours ago