• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryEconomy

There’s a ‘Great Economic Mismatch’ between experts and everyday Americans–but a 2024 soft landing could be about to bridge it

By
Sanjay Datta
Sanjay Datta
Down Arrow Button Icon
By
Sanjay Datta
Sanjay Datta
Down Arrow Button Icon
December 21, 2023, 7:53 AM ET
There are early signs that U.S. consumers might spend less in 2024.
There are early signs that U.S. consumers might spend less in 2024.Eilon Paz - Bloomberg - Getty Images

Economic data is always offering us signals. Often, these signals tell a cohesive story about America–who is doing well and why. But today, that’s not happening. The macro and micro realities have never been more out of sync. Welcome to the Great Economic Mismatch. Many economists are saying that America is objectively doing great–but many others fundamentally disagree.

Headlines are trumpeting robust economic growth and the strength of the labor market, but polls show that most Americans are deeply pessimistic about today’s economy. GDP growth remains strong, despite interest rates increasing at their steepest in decades. Inflation has caused prices to rise, but per capita personal consumption continues to soar. We are in the midst of the hottest labor market in recent memory, but borrower defaults have been on the rise across all consumer segments and products.

We need these paths to converge, not grow further apart, which is why, in 2024, we have to reduce our consumption as a country. Indeed, some might use the word “recession” to describe this need. Yet viewed through the broader lens of the facts at play, the central problem is that we are consuming too much stuff relative to our paychecks. The “r-word” may be scary, but a slowdown or mild contraction of GDP may offer something Americans crave: Stability.

Mixed signals

During the pandemic, the government injected a massive amount of money into the system. Inflation shouldn’t have come as a surprise–a 40% increase in the money supply will usually impact prices.

The subsequent windfall of the stimulus induced Americans to work less–particularly older workers closer to retirement. Meanwhile, we used stimulus money to buy things like Teslas, Wayfair sofas, and Pelotons (what economists call “durable goods”), a habit we now seem loath to abandon.

High interest rates have done little to dull our new spending habits–because we haven’t needed much credit (yet) to sustain them. The excess cash from the stimulus has lingered in the economy, but that extra cushion so many Americans enjoyed is now largely gone.

At the same time, structural labor shortages were accelerated. By the time the pandemic rolled around, America was already in a position of needing more workers than it had. When many older workers simply did not return from lockdown, it exacerbated our labor shortage, leaving us today with almost 9 million unfilled jobs.

Relative to pre-pandemic numbers, income growth has not kept up with our torrid pace of consumption. Workforce gains have been lethargic, and any wage gains from the hot labor market have been offset by the combined headwinds of rising consumer prices and stimulus continuing to slowly drain from the economy.

We don’t need to look back far to see what happens if these trends hold. The growing imbalance between our consumption and our income has strained savings rates to their lowest point in 65 years. The only other prior comparable period was in the wake of the Global Financial Crisis. Back then, the root cause of our precarious fiscal health was the stress of 10% unemployment. Today, it is self-wrought from consuming beyond our means.

One half-step backward may be the key to sticking a soft landing

Overall, Americans have consumed much more than we have been earning and saving, contributing to increasing levels of default on what we owe. GDP growth is running hotter than we can handle. We need a balm to cool it off a touch. A spoonful of macro anxiety could convince the economy’s consumers to get their fiscal house into better shape and return to a healthier and more sustainable level of consumption.

By creating the conditions for brief economic cooling, the softening of consumption (and therefore production) is unlikely to tip the current supply-constrained labor market into significant unemployment. It is more likely to nudge the current severe worker imbalance closer to equilibrium. And of course, the government will almost certainly respond to any whiff of economic malaise with lower interest rates, which will benefit the fiscal health of all consumers.

We’ve been taught that more is almost always better with the economy. While that can be true, fast growth is not always sustainable or equitably distributed. In the weeks ahead, when the pundits are debating how to interpret the latest holiday spending numbers, keep in mind that one half-step backward may be the key to sticking a soft landing. If we can do that, we may find ourselves the fortunate beneficiaries of a better economy for everyone.

Sanjay Datta is the CFO of Upstart, the AI lending marketplace.

More must-read commentary published by Fortune:

  • Economic pessimists’ bet on a 2023 recession failed. Why are they doubling down in 2024?
  • COVID-19 v. Flu: A ‘much more serious threat,’ new study into long-term risks concludes
  • Access to modern stoves could be a game-changer for Africa’s economic development–and help cut the equivalent of the carbon dioxide emitted by the world’s planes and ships
  • The U.S.-led digital trade world order is under attack–by the U.S.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Sanjay Datta
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

joaquin
Commentary250 Years of Innovation
Johnson & Johnson CEO: America’s innovation advantage starts with health 
By Joaquin DuatoMay 9, 2026
1 hour ago
reed
CommentaryRetirement
Tim Cook and Reed Hastings just showed every CEO how to leave gracefully
By Paul HardartMay 9, 2026
4 hours ago
golf
Commentarybooks
How playing golf alone can make you better at your job
By Gary BelskyMay 8, 2026
1 day ago
naomi
Commentarymental health
Naomi Osaka: the things I didn’t do to succeed
By Naomi OsakaMay 8, 2026
1 day ago
amanda
Commentarybatteries
Why energy storage is moving beyond the capex debate
By Amanda SimonianMay 7, 2026
2 days ago
trump
CommentaryMedicare
Auto-enrollment in Medicare Advantage isn’t a nudge. It’s a trap
By Brian KeyserMay 7, 2026
2 days ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
2 days ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
3 days ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
2 days ago
Current price of oil as of May 8, 2026
Personal Finance
Current price of oil as of May 8, 2026
By Joseph HostetlerMay 8, 2026
24 hours ago
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it's trying not to pass down
Energy
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it's trying not to pass down
By Sasha RogelbergMay 8, 2026
20 hours ago
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
Success
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
By Emma BurleighMay 7, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.