• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessBob Iger

Bob Iger says he never expected to go back to Disney—but when the call came his wife convinced him to return

Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
November 30, 2023, 6:31 AM ET
Bob Iger and Willow Bay at the 2023 Met Gala
Bob Iger and Willow Bay attend the 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at The Metropolitan Museum of Art on May 1, 2023 in New York City. Matt Winkelmeyer—Getty Images

With the top career coaches and executives just a phone call away, Disney’s chief executive Bob Iger has no shortage of the best professionals to call on for career advice. Yet, when he got the call about returning to the top job at the media behemoth it was his wife whom he says he turned to.

Recommended Video

What’s more, the boomerang CEO admitted he wasn’t even particularly interested in returning to Disney until Willow Bay convinced him otherwise.

“I was not seeking to return to Disney at all,” the 72-year-old told the New York Times Dealbook Summit on Wednesday, despite knowing that the company was looking to replace its CEO and that former chair Susan Arnold wanted to speak to him.  

But when Iger’s phone lit up with Arnold’s number, he says, Bay quickly reminded him what he “already knew”—that he had to return to his old gig.

“She said you ran the company for over 15 years, you were at the company for almost 50 years—you kind of owe it to the company,” he said. “If the board wants you back because they obviously don’t feel they have an alternative, at least not at that moment, then you owe it to them to say yes.”

“I realized as I heard her words she was absolutely right,” he added.

And just like that Iger unretired and returned to Disney’s helm for the second time in November 2022.

Spouses make great career advisors

Many of us turn to loved ones for career advice—and people at the top of their game are no different. 

Even the Oscar-winning actor Matt Damon has credited his wife with helping him snap out of a career funk and maintain a high level of professionalism when he almost tossed in the towel on one job. 

“What being a professional actor means is you go and you do the 15-hour day and give it absolutely everything, even in what you know is going to be a losing effort,” Damon added. “And if you can do that with the best possible attitude then you’re a pro and she really helped me with that.” 

Meanwhile, Carter Reum, the self-made millionaire behind the alcohol company Veev and the investment firm M13, previously told Fortune that he often picks the brains of his famous wife, Paris Hilton.

“I was extremely good at my job before I met her. But she makes me even better at my job,” he said. “When you think about investing in spaces, like the creator economy, I get to see the world through the eyes of arguably the one that created the whole creator game.” 

“Finding that life partner who’s going to be a teammate, who’s going to make you the best version of yourself while you make them the best version of themselves is the most important decision all of us are going to make in our lifetime because if you make it well, it will significantly impact the rest of your life,” he added.

And he’s not wrong. Experts have echoed that your life partner is the biggest career choice you’ll ever make.

Ultimately, in those moments of career doubt, having one’s own Willow Bay could make the difference between walking away from a huge job offer or not.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Orianna Rosa Royle
By Orianna Rosa RoyleAssociate Editor, Success
Instagram iconLinkedIn iconTwitter icon

Orianna Rosa Royle is the Success associate editor at Fortune, overseeing careers, leadership, and company culture coverage. She was previously the senior reporter at Management Today, Britain's longest-running publication for CEOs. 

See full bioRight Arrow Button Icon

Latest in Success

HealthCommentary
Nicotine pouches offer huge promise—so long as the U.S. doesn’t repeat its mistake with vaping
By Max CunninghamDecember 14, 2025
8 hours ago
Chess master and co-founder of Chess.com, Danny Rensch
SuccessEntrepreneurs
Chess.com cofounder says it took a pinch of delusion to bring the traditional game online—and it’s a ‘requirement for every successful entrepreneur’
By Emma BurleighDecember 14, 2025
11 hours ago
Nicholas Thompson
C-SuiteBook Excerpt
I took over one of the most prestigious media firms while training for an ultramarathon. Here’s what I learned becoming CEO of The Atlantic
By Nicholas ThompsonDecember 13, 2025
1 day ago
Lauren Antonoff
SuccessCareers
Once a college dropout, this CEO went back to school at 52—but she still says the Gen Zers who will succeed are those who ‘forge their own path’
By Preston ForeDecember 13, 2025
1 day ago
Ryan Serhant lifts his arms at the premiere of Owning Manhattan, his Netflix show
Successrelationships
Ryan Serhant, a real estate mogul who’s met over 100 billionaires, reveals his best networking advice: ‘Every room I go into, I use the two C’s‘
By Dave SmithDecember 12, 2025
2 days ago
Apple CEO Tim Cook
SuccessBillionaires
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
2 days ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
2 days ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
18 days ago
placeholder alt text
Economy
More financially distressed farmers are expected to lose their property soon as loan repayments and incomes continue to falter
By Jason MaDecember 13, 2025
1 day ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.