• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechPayments
Europe

PayPal rival used by Uber and Spotify has lost so much market value in U.S. push that it’s cost its founders $2 billion this year

Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
October 24, 2023, 7:26 AM ET
adyen app held on a smartphone
Amsterdam-based payments processor Adyen has been facing a slowdown in recent months. Rafael Henrique—SOPA Images/LightRocket/Getty Images

Adyen has been hailed as a fintech star in its own right—a darling to investors, a pandemic winner, and a competitor to the likes of PayPal and Stripe. But the Dutch payments company has had a turbulent few months, as its shares have dropped about 48% since the start of the year. 

Recommended Video

The downturn, driven by intense price competition, came to a head in August when the company reported a historic low in revenue growth. Shares of Adyen tanked following the announcement, wiping out $20 billion in market value as spooked investors sold their holdings.

As the slowdown continues, it has resulted in the Amsterdam-based company’s founders Pieter van der Does and Arnout Schuijff collectively losing €1.85 billion ($2 billion), Bloomberg reported Monday. The duo’s stake in the company is now valued at €1.25 billion ($1.33 billion) as they hold roughly 3% in Adyen. 

Adyen’s boom: COVID-19 and beyond

Adyen, founded in 2006, has been the payment partner for several well-known brands, including Uber, Spotify, Booking.com, and more. The rivalry between Adyen and other payment juggernauts was evident when e-commerce company eBay picked Adyen to be its primary payments processor in 2018 instead of its former subsidiary PayPal. 

The company also went public that year in what was Europe’s biggest IPO in 2018, making Schuijff and van der Does billionaires.

The pandemic boosted Adyen’s growth as customers who were confined to their homes resorted to online shopping. And as retailers rushed to integrate digital and brick-and-mortar commerce, the Dutch company made big gains. In the first half of 2021, at the peak of COVID-19, the company clocked in a 67% increase in payment volumes compared to the same period a year ago when the pandemic had just started.

Adyen has since amped up its North America expansion, a market rich with fintech firms, as it had already proved a key player in Europe. 

“We started with helping large international customers and U.S. customers going internationally. Over time, we’ve been able to have success with them domestically,” Adyen CFO Ethan Tandowsky said during a conference in September, according to Forbes.

Its foray into the U.S. has proved challenging as the company’s profitability has been hurt by hiring efforts as part of its expansion. Economic uncertainty and inflationary pressures have also forced potential American consumers to cut back on expenses, impacting Adyen further. 

In August, the company’s first-half earnings missed analyst estimates as sales eased and hiring costs shot up. For Adyen, which had been seen as a high-growth company, the slow pace of growth gave rise to concerns about inflated valuations.  

As for the company’s founders, van der Does and Schuijff have sold Adyen stock over the years, but are still estimated to be billionaires, according to Forbes. 

Adyen plans to hold an investor day on Nov. 8 to discuss the company’s growth and strategy in the months ahead.  

Representatives at Adyen didn’t immediately return Fortune’s request for comment.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Prarthana Prakash
By Prarthana PrakashEurope Business News Reporter
LinkedIn icon

Prarthana Prakash was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in Tech

Man about to go into police vehicle
CryptoCryptocurrency
Judge tells notorious crypto scammer ‘you have been bitten by the crypto bug’ in handing down 15 year sentence 
By Carlos GarciaDecember 12, 2025
17 minutes ago
three men in suits, one gesturing
AIBrainstorm AI
The fastest athletes in the world can botch a baton pass if trust isn’t there—and the same is true of AI, Blackbaud exec says
By Amanda GerutDecember 12, 2025
37 minutes ago
Brainstorm AI panel
AIBrainstorm AI
Creative workers won’t be replaced by AI—but their roles will change to become ‘directors’ managing AI agents, executives say
By Beatrice NolanDecember 12, 2025
57 minutes ago
Fei-Fei Li, the "Godmother of AI," says she values AI skills more than college degrees when hiring software engineers for her tech startup.
AITech
‘Godmother of AI’ says degrees are less important in hiring than ‘how quickly can you superpower yourself’ with new tools
By Nino PaoliDecember 12, 2025
3 hours ago
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsDecember 12, 2025
4 hours ago
BLM
Cybersecurityfraud
Black Lives Matter leader in Oklahoma City indicted on claims she used funds for vacations, groceries and real estate
By Sean Murphy and The Associated PressDecember 12, 2025
4 hours ago

Most Popular

placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
2 days ago
placeholder alt text
Success
Palantir cofounder calls elite college undergrads a ‘loser generation’ as data reveals rise in students seeking support for disabilities, like ADHD
By Preston ForeDecember 11, 2025
1 day ago
placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
9 hours ago
placeholder alt text
Investing
Baby boomers have now 'gobbled up' nearly one-third of America's wealth share, and they're leaving Gen Z and millennials behind
By Sasha RogelbergDecember 8, 2025
4 days ago
placeholder alt text
Economy
‘We have not seen this rosy picture’: ADP’s chief economist warns the real economy is pretty different from Wall Street’s bullish outlook
By Eleanor PringleDecember 11, 2025
1 day ago
placeholder alt text
Arts & Entertainment
'We're not just going to want to be fed AI slop for 16 hours a day': Analyst sees Disney/OpenAI deal as a dividing line in entertainment history
By Nick LichtenbergDecember 11, 2025
22 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.