• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipElon Musk

Elon Musk styles his leadership on French dictator Napoleon and sees himself as a ‘general on the battlefield,’ his biographer says

By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
August 15, 2023, 10:57 AM ET
Tesla CEO Elon Musk is pictured as he attends the start of the production at Tesla's "Gigafactory" on March 22, 2022 in Gruenheide, southeast of Berlin.
Elon Musk sees himself as a "general" and wants to follow a leadership style akin to Napoleon Bonaparte's, Musk's biographer claims.Patrick Pleul—Pool/AFP/Getty Images

Elon Musk is a history fanatic attempting to channel French tyrant Napoleon Bonaparte in his leadership style, the tech mogul’s biographer has revealed.

Recommended Video

Walter Isaacson—whose biography of Musk is due to be released next month—said the world’s richest man seeks inspiration from French emperor and military dictator Napoleon Bonaparte on how to lead.

Napoleon was brought to power in France following a coup in the late 18th century, and established a dictatorship soon afterward.

“[Musk] likes military history,” Isaacson told Axios in an interview published on Monday. “And he believes there are lessons that apply to corporate life. For example, he believes that wherever Napoleon was, that’s where his armies would do best. So [Musk] liked to show up late at night on the assembly lines at Tesla and SpaceX.”

Isaacson, now a history professor at Tulane University, is a former editor of Time magazine and ex-chairman of CNN. He has written biographies of late Apple cofounder Steve Jobs, Leonardo da Vinci, and Albert Einstein.

To conduct research for his upcoming book, Isaacson shadowed Musk for two years, attending meetings and factory visits with him, and spent hours interviewing the Tesla CEO and his friends, family, and coworkers.

Musk told Isaacson during this time that he enjoyed reading and listening to World War I history, and that he listened to a history podcast at night.

In his book, Isaacson recounts an incident where Musk spent an hour at SpaceX’s Boca Chica launch site in Texas where a Starship booster was being built.

“If they see their general on the battlefield, they will be more motivated,” Musk, who is the space exploration firm’s chief executive, reportedly told Isaacson.

Musk added that he had “learned that by reading about Napoleon,” Issacson told Axios.

Fortune reached out to representatives for Musk for comment on Isaacson’s claims.

Musk has previously made headlines for his divisive tactics, building a reputation for taking questionable approaches to people management.

Following his $44 billion Twitter acquisition in October, the company reportedly suffered a wave of resignations after he demanded employees sign an oath to work “long hours at high intensity.”

Last month a former Twitter executive went viral on the platform—now known as X—with a series of revelations about how the company was run under Musk. She described a “culture of fear” where employees were “walking on eggshells around Elon” and were afraid to tell him the truth.

Employees at Musk’s other companies Tesla and SpaceX have also gone public in the past with grievances about the way they were treated at work.

‘Unlikely’ Musk v Zuckerberg battle will go ahead

More recently, Musk—the richest man on earth, worth $222 billion—has been making headlines with his proposed physical face-off against fellow tech billionaire Mark Zuckerberg.

The two tech billionaires had previously agreed to face each other in a cage fight to raise money for charity, but after Musk said he needed an MRI before confirming a date, Zuckerberg said it was “time to move on.”

In a post on Musk’s X platform on Sunday, Isaacson wrote Musk had texted him at 4:44 a.m. CT sharing screenshots of messages allegedly sent between himself and Meta boss Zuckerberg.

According to the text exchange shared on Sunday, Musk asked Zuckerberg to “fight in your Octagon” the following day. It was unclear if there was any response from Zuckerberg.

A Meta spokesperson did not respond to Fortune’s request for comment on the messages.

When asked by Axios about whether he thought the cage fight would go ahead, Isaacson said he “doesn’t make predictions when it comes to Musk, but it seems unlikely.”

“I obviously think that this whole cage match idea is completely ridiculous,” he told the publication.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Chloe Taylor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

gm
North AmericaAutos
GM just boosted its U.S. manufacturing spend to $6 billion in one year—and it may be returning to the idea that made it great
By Nick LichtenbergApril 30, 2026
27 minutes ago
Premium card perks are ‘designed to create a win-win-win for everyone’ but customers are paying with heavy annual fees and data
Personal FinancePersonal Finance Evergreen
Premium card perks are ‘designed to create a win-win-win for everyone’ but customers are paying with heavy annual fees and data
By Catherina GioinoApril 30, 2026
1 hour ago
Girl reading in a library
SuccessEducation
Public schools in Texas banned cellphones. One district has already seen 200,000 more library books checked out
By Preston ForeApril 30, 2026
2 hours ago
Bill Perkins, founder of Skylar Capital
SuccessWealth
Multimillionaire hedge fund manager Bill Perkins says money should ‘drive your fulfillment while you’re alive’—so he’s spending it all before he dies
By Emma BurleighApril 30, 2026
2 hours ago
capuano
C-SuiteHospitality
Marriott CEO on why you have to defend both DEI and ICE’s right to a hotel room: Dictating values is a ‘bad place for the country’
By Nick LichtenbergApril 30, 2026
3 hours ago
AstraZeneca CFO Aradhana Sarin
BankingCFO Daily
How AstraZeneca’s 17,000 AI-certified employees are helping it reach a ‘stretch goal’ of $80 billion in revenue
By Sheryl EstradaApril 30, 2026
6 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
3 days ago
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
By Eva RoytburgApril 29, 2026
23 hours ago
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
By Eleanor PringleApril 29, 2026
1 day ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
17 hours ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
2 days ago
Elon Musk says saving for retirement is irrelevant because AI is going to create a world of abundance: 'It won't matter'
Future of Work
Elon Musk says saving for retirement is irrelevant because AI is going to create a world of abundance: 'It won't matter'
By Marco Quiroz-GutierrezApril 26, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.