• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAI

Victory for fledgling robotaxi industry prompts San Francisco residents angry at the ‘deathtraps’ to stage traffic cone protests

By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
August 11, 2023, 9:24 AM ET
A Waymo autonomous vehicle drives along Masonic Avenue on April 11, 2022 in San Francisco, California.
Waymo and Cruise have been granted approval to provide 24/7 paid taxi services in San Francisco, prompting a storm of outrage.Justin Sullivan—Getty Images

Waymo and Cruise got the green light to provide 24/7 paid taxi services across San Francisco after California regulators approved new rules for the fledgling self-driving car industry in the face of hefty public opposition.  

Recommended Video

The vote by the California Public Utilities Commission (CPUC) on Thursday overturned state restrictions that had previously limited the areas and hours of operation for robotaxis—for example, Cruise’s autonomous cars could only take paying passengers between 10 p.m. and 6 a.m., while Waymo was not allowed to take any fees for rides unless there was a safety driver present in the car.

Under the new rules, the duo will now be permitted to charge fares for rides taken at any time of day in a major win for their respective parent companies, General Motors and Alphabet, owner of Google.

Despite the city’s extensive experience being at the forefront of disruptive technology, some residents argue the completely driverless cars remain rife with problems, hold up traffic, and are even prone to causing accidents.

San Franciscans in attendance at the CPUC hearing reportedly spent six and a half hours engaging in public comment before officials voted in favor of the expanded services—with locals lashing out at the “creepy” vehicles and labeling them “deathtraps” ahead of the vote.

“I did not vote for hundreds of these vehicles on the road. No one did,” one resident said, according to local news outlet SFGate. “Invest in public transportation and labor, not automation. Get these cars off our streets.”

It isn’t just residents who have taken issue with Cruise and Waymo cars in San Francisco—the taxis have also created headaches for local authorities, reportedly wreaking havoc on transportation infrastructure and disrupting emergency services operations.

City officials said they have logged around 600 incidents involving self-driving cars, including unexpected stops and illegal maneuvers.

San Francisco Fire Department chief Jeanine Nicholson told a hearing with the CPUC this week that badly driven Cruise and Waymo vehicles frequently disrupted firefighting efforts.

“It is not our job to babysit your vehicles,” she said, according to local news organization The San Francisco Standard. “Our folks cannot be paying attention to an autonomous vehicle when we’ve got ladders to throw. Every second can make a difference. The unpredictability, the obstruction, the lack of working with us on the front end is really a problem.”

Representatives for Waymo and Cruise said during this week’s hearings that their average response time when an accident occurred was between 10 and 14 minutes.

According to the resolutions published by the CPUC on Thursday, the San Francisco Municipal Transportation Agency (SFMTA), San Francisco County Transportation Authority (SFCTA), and the Mayor’s Office on Disability had also lodged their formal protest against the expansion of both Cruise and Waymo services.

The agencies had argued that giving the companies free rein in the city was not a gradual enough change, given an alleged lack of data transparency and insufficient driverless testing.

Aaron Peskin, president of the San Francisco Board of Supervisors, told the Washington Post on Thursday that it was “likely” the city would file for a rehearing—which could pave the way for legal action against the commission.

CPUC commissioner John Reynolds—who served as legal counsel for Cruise between 2019 and 2022—defended the new rules for Waymo’s and Cruise’s autonomous taxis in a statement on Thursday.

“While we do not yet have the data to judge autonomous vehicles against the standard human drivers are setting, I do believe in the potential of this technology to increase safety on the roadway,” he argued. “Collaboration between key stakeholders in the industry and the first responder community will be vital in resolving issues as they arise in this innovative, emerging technology space.”

Traffic cone protests

The win for the robotaxi operators this week comes after activists took to disabling Cruise and Waymo vehicles with traffic cones.

In the run-up to this week’s CPUC hearing, decentralized group Safe Street Rebel shared video instructions on how to pull off the prank for those wanting to protest against greater Waymo and Cruise presence in San Francisco.

“Cruise and Waymo promise they’ll reduce traffic and collisions, but we know that’s not true,” the group alleged last month. “They block buses and emergency vehicles, create more traffic, and are a surveillance nightmare.”

In a post to the X platform following the hearing, Safe Street Rebel hinted that the protest would continue.

Robot car companies win a ruling with a captured regulator. But as we know, more cars just means more problems. And of course, more cones 🍦🦄😈 https://t.co/JY4A2aWJa9

— Safe Street Rebel (@SafeStreetRebel) August 11, 2023

A spokesperson for the CPUC did not respond to Fortune’s requests for comment.

In a statement emailed to Fortune on Friday, Tekedra Mawakana, co-CEO of Waymo, said the new permit marked “the true beginning of our commercial operations in San Francisco.”

“We’re incredibly grateful for this vote of confidence from the CPUC, and to the communities and riders who have supported our service. We can’t wait for more San Franciscans to experience the mobility, safety, sustainability, and accessibility benefits of full autonomy for themselves—all at the touch of a button,” she said.

Meanwhile, a spokesperson for Cruise told Fortune that many of the public comments made at Thursday’s hearing were supportive of the autonomous vehicle industry.

“Offering a commercial, 24/7 driverless ride-hail service across San Francisco is a historic industry milestone, putting Cruise in a position to compete with traditional ride hail and challenge an unsafe, inaccessible transportation status quo,” Prashanthi Raman, the company’s vice president of global government affairs, said in an emailed statement.

In a blog post after the vote, Waymo argued that fully autonomous vehicles were now an “essential mode of transportation” for many San Franciscans.

The company said it had more than 100,000 people either signed up for its robotaxi service or on the wait list—and noted that it expected demand in San Francisco to remain “incredibly high.”

Bloomberg reported last month that Cruise was averaging 1,000 trips a day in the city, with tens of thousands of people on the company’s wait list.

Editor’s note: This story has been updated to include statements from Waymo and Cruise.

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Author
By Chloe Taylor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

InnovationBrainstorm Design
Video games can teach designers deeper lessons than ‘high score streaks’ and gamification
By Angelica AngDecember 3, 2025
25 minutes ago
LawInternet
A Supreme Court decision could put your internet access at risk. Here’s who could be affected
By Dave Lozo and Morning BrewDecember 2, 2025
9 hours ago
AITikTok
China’s ByteDance could be forced to sell TikTok U.S., but its quiet lead in AI will help it survive—and maybe even thrive
By Nicholas GordonDecember 2, 2025
10 hours ago
United Nations
AIUnited Nations
UN warns about AI becoming another ‘Great Divergence’ between rich and poor countries like the Industrial Revolution
By Elaine Kurtenbach and The Associated PressDecember 2, 2025
11 hours ago
Anthropic cofounder and CEO Dario Amodei
AIEye on AI
How Anthropic’s safety first approach won over big business—and how its own engineers are using its Claude AI
By Jeremy KahnDecember 2, 2025
12 hours ago
Nvidia founder and CEO Jensen Huang reacts during a press conference at the Asia-Pacific Economic Cooperation (APEC) CEO Summit in Gyeongju on October 31, 2025.
AINvidia
Nvidia CFO admits the $100 billion OpenAI megadeal ‘still’ isn’t signed—two months after it helped fuel an AI rally
By Eva RoytburgDecember 2, 2025
14 hours ago

Most Popular

placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
5 days ago
placeholder alt text
Success
Warren Buffett used to give his family $10,000 each at Christmas—but when he saw how fast they were spending it, he started buying them shares instead
By Eleanor PringleDecember 2, 2025
20 hours ago
placeholder alt text
Economy
Elon Musk says he warned Trump against tariffs, which U.S. manufacturers blame for a turn to more offshoring and diminishing American factory jobs
By Sasha RogelbergDecember 2, 2025
14 hours ago
placeholder alt text
C-Suite
MacKenzie Scott's $19 billion donations have turned philanthropy on its head—why her style of giving actually works
By Sydney LakeDecember 2, 2025
21 hours ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
16 hours ago
placeholder alt text
AI
More than 1,000 Amazon employees sign open letter warning the company's AI 'will do staggering damage to democracy, our jobs, and the earth’
By Nino PaoliDecember 2, 2025
22 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.