• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceInvesting

Stock market rally leaves bearish prognosticators sounding defensive or humbled: ‘Did not see it coming’

By
Alexandra Semenova
Alexandra Semenova
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Alexandra Semenova
Alexandra Semenova
and
Bloomberg
Bloomberg
Down Arrow Button Icon
July 1, 2023, 10:31 AM ET
The blowout rally in tech megacaps gained further traction on Friday, with the Nasdaq 100 poised to notch a record first-half of a year.
The blowout rally in tech megacaps gained further traction on Friday, with the Nasdaq 100 poised to notch a record first-half of a year.Victor J. Blue—Bloomberg/Getty Images

As the trillion-dollar AI rally gathers pace, pity the humans on Wall Street trying to figure out this gravity-defying market.

With the S&P 500 Index staging an improbable 16% advance this year, being both bearish and wrong is making life awkward for the people paid to predict where equities will go next. After being blindsided by the resilience of the US economy thus far, humility is the order of the day for the sell-side pros who remain at loggerheads on what’s ahead.

Goldman Sachs Group Inc.’s David Kostin expects stocks will gain further, while Morgan Stanley’s Mike Wilson and JPMorgan Chase & Co.’s Marko Kolanovic have warned investors to stay away. At Bank of America Corp., there’s a disagreement under the same roof, with Savita Subramanian emerging as one of the most optimistic market voices as colleague Michael Hartnett says a renewed downswing is coming.

One thing’s for sure: The S&P 500 has already blown through its average year-end price target. Strategists are currently expecting the benchmark to end 2023 just below 4,100, with Friday’s 4,450.38 close leaving it 8.5% above that figure. The last time the gauge traded above the consensus target like this was in the pandemic mania of September 2020, according to data compiled by Bloomberg.

No wonder some equity analysts are sounding a little defensive, hoping their prognostications will be vindicated soon enough as hawkish Federal Reserve policy bites. Others are issuing words of humility to clients, expressing their temptation to nudge targets higher as the tech megacaps names surge higher.

Those who are getting things largely right are letting off steam, calling out naysayers for being too clever for their own good.

“Bears make you smart — but bulls make you money,” said BMO Capital Markets’ Brian Belski, who recently raised his end-year target to 4,550 from 4,300. 

Narrow leadership, recession risk and downward earnings revisions are some of the key concerns leveled by skeptics. Plus, in the second half of the year something big could break in markets, or in the consumption and investment cycle – vindicating those currently cautious on risk assets. Yet, at least for now, the market continues to power higher and data suggests the economy can avoid a recession. 

“I am certainly one of the investors who did not see it coming and did not expect it, even when it started, to last or go this far,” said Liz Young, SoFi’s head of investment strategy. “People that were cautious are kind of looking at the market and saying, am I missing something?”

At Citigroup Inc., Scott Chronert points to “a lack of concrete earnings revision support” in deciding not to jack up his target.

“As enticing as it may be to follow the tape and nudge our year-end target higher, we just do not see the fundamental justification for this, yet,” he said.

In these weird post-pandemic times — where the economic and market cycle upends conventional wisdom — bears who appeared to be geniuses one quarter risk looking like cranks the next. Meanwhile, those who’ve earned fame betting on the tech boom are more than a little paranoid that their bullish outlooks will seem bubblicious if things go south. 

More broadly, when it comes to stock market calls, there are four quadrants: bullish, bearish, right, and wrong, according to Adam Parker, Morgan Stanley’s former chief US equity strategist. 

“The worst quadrant to be in when you work at one of those firms is bearish and wrong because you didn’t really enable your upside capture for clients,” said Parker, who now heads up Trivariate Research. “I’ve been there, and I lived in all four quadrants – it’s a hard place to be.”

Piper Sandler’s Michael Kantrowitz is feeling the heat. He still sees the S&P 500 plunging to 3,225 by the end of this year, the gloomiest target out there. He has no plans to change his outlook, for now. In his view, the recent upward revisions to strategist targets resemble the momentum chasing in 2000 and 2007, when he says sell-siders pushed investors in front of a “proverbial bus.”

On the flipside, Oppenheimer Asset Management Inc.’s John Stoltzfus is enjoying better days. At one point last year he forecast the S&P 500 would end 2022 at 5,330. It closed at 3,839.5. This year he entered with a target of 4,400 — and he’s thinking about raising it while awaiting further inflation and employment data after the Fed skipped on a June rate hike.

When the market bottomed out in October, “what we think happened at that point is a lot of the negative projection that had been put out by the bears in 2022 essentially took everything that was wrong or uncertain and projected it into infinity,” he said. “That happens in bear markets.”

Meanwhile, Parker says it makes more sense to be cautious than it did seven months ago, given the rising stretch across US stocks and deteriorating credit. But abruptly shifting views risks undermining the credibility of a strategist’s framework.

“I just don’t think you ever want to be a perma-anything,” he said. “Because data changes, and I think you have to react to and absorb the new data and fit that into your thesis.”

— With assistance by Matt Turner, Mark Tannenbaum and Jess Menton

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Alexandra Semenova
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

ExxonMobil CEO Darren Woods, far right, listens as U.S. President Donald Trump,left, speaks during a meeting with oil company executives in the East Room of the White House on Jan. 9. President Trump is aiming to convince oil executives to support his plans in Venezuela, a country whose energy resources he says he expects to control for years to come. US forces seized Venezuelan president Nicolas Maduro in a sweeping military operation on January 3, with Trump making no secret that control of Venezuela's oil was at the heart of his actions.
EnergyIran
Exxon Mobil CEO sees ‘more to come’ on price spikes from Iran war as Exxon, Chevron beat on earnings despite plunging profits
By Jordan BlumMay 1, 2026
47 minutes ago
trump
PoliticsIran
Trump on Iran: ‘They want to make a deal, I’m not satisfied with it, so we’ll see what happens’
By Toqa Ezzidin, Munir Ahmed, Collin Binkley and The Associated PressMay 1, 2026
3 hours ago
infantino
North AmericaWorld Cup
Fifa’s Infantino predicted sellouts and ‘1,000 years of World Cups at once,’ but fans aren’t biting
By James Robson and The Associated PressMay 1, 2026
3 hours ago
cox
C-SuiteWealth
Billionaires have a problem money can’t solve: They don’t know how to talk to their kids
By Nick LichtenbergMay 1, 2026
3 hours ago
trump
EconomyTariffs
Trump says he’ll hike EU auto tariffs to 25%, jolting a world economy that really didn’t need it
By Josh Boak and The Associated PressMay 1, 2026
3 hours ago
male engineer working under pylon
EnergyElectricity
Utility CEOs pocket $626 million as American energy bills hit record highs
By Tristan BoveMay 1, 2026
3 hours ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
8 hours ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
1 day ago
The U.S. economy is booming — just not where 50 million Americans live
Commentary
The U.S. economy is booming — just not where 50 million Americans live
By Derek KilmerMay 1, 2026
13 hours ago
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
Conferences
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
By Nick LichtenbergApril 29, 2026
2 days ago
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
4 days ago
Exclusive: America's largest Black-owned bank launches podcast with mission to unlock hidden shame holding back generational wealth
Banking
Exclusive: America's largest Black-owned bank launches podcast with mission to unlock hidden shame holding back generational wealth
By Nick LichtenbergApril 29, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.